# Isometric Brand Identity

A complete profile of **Isometric**'s visual system — colors, typography, components, and personality — extracted from https://isometric.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/isometric
- Machine-readable JSON: https://characterquilt.com/branding/isometric.json
- Per-page llms.txt: https://characterquilt.com/branding/isometric/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F9DFE2 |
| Accent | #FDEAEC |
| Body Font | Isometricreprobasicvariable |
| Heading Font | Isometricreprobasicvariable |

## Color Palette

- primary: #F9DFE2
- secondary: #FCE7E9
- accent: #FDEAEC
- background: #FFFFFF
- textPrimary: #211E1F
- link: #FDEAEC

## Typography

- primary: Isometricreprobasicvariable — https://fonts.google.com/specimen/Isometricreprobasicvariable
- heading: Isometricreprobasicvariable — https://fonts.google.com/specimen/Isometricreprobasicvariable

## Visual Assets

- Logo: https://cdn.prod.website-files.com/65ef0b18cfe3fb84ec002a81/65f9b171be7ec867eb2e196e_iso-logo-txt.svg
- Favicon: https://cdn.prod.website-files.com/65ef0b18cfe3fb84ec002a81/696511c469e9c8fc9d5be567_favicon-32px.png
- Social card (og:image): https://cdn.prod.website-files.com/65ef0b18cfe3fb84ec002a81/696663249ec703c9c3fba92f_Dark%20V3.png

## Brand Personality

Tone: modern · Energy: medium · Audience: industrial economy professionals

## Isometric Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Direct Air Capture v1.3 — Isometric**
  - Image: https://storage.googleapis.com/isometric--production--eu--images/web-assets/mdx-content/protocols/direct-air-capture/DAC.png
  - Source: https://registry.isometric.com/protocol/direct-air-capture/1.3
- **Launching Project Design in Certify**
  - Image: https://cdn.prod.website-files.com/65ef2696747962be0319eff5/68949bae1eeb8971f2854a5a_projectdesign-blog.png
  - Source: https://isometric.com/writing-articles/launching-project-design-in-certify
- **Selecting the right carbon registry: a practical guide**
  - Image: https://cdn.prod.website-files.com/65ef2696747962be0319eff5/6707d11ab8aeb2953e6465e5_javier-allegue-barros-C7B-ExXpOIE-unsplash-modified.jpg
  - Source: https://isometric.com/writing-articles/selecting-the-right-carbon-registry-a-practical-guide
- **An early career experience at Isometric**
  - Image: https://cdn.prod.website-files.com/65ef2696747962be0319eff5/674d829479fc1fd8f446cebc_george.png
  - Source: https://isometric.com/careers-writing/an-early-career-experience-at-isometric
- **About**
  - Image: https://cdn.prod.website-files.com/65ef0b18cfe3fb84ec002a81/681a3de381f4a3ff84a91bfa_duotone%20(5)%20(1).png
  - Source: https://isometric.com/about
- **Writing**
  - Image: https://cdn.prod.website-files.com/65ef0b18cfe3fb84ec002a81/67126811b7602710286a3a7b_Writing.png
  - Source: https://isometric.com/writing

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Isometricreprobasicvariable",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#F9DFE2",
    "secondary": "#FCE7E9",
    "accent": "#FDEAEC",
    "background": "#FFFFFF",
    "textPrimary": "#211E1F",
    "link": "#FDEAEC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Isometricreprobasicvariable",
      "heading": "Isometricreprobasicvariable"
    },
    "fontStacks": {
      "heading": [
        "Isometricreprobasicvariable",
        "sans-serif"
      ],
      "body": [
        "Isometricreprobasicvariable",
        "sans-serif"
      ],
      "paragraph": [
        "Isometricreprobasicvariable",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "74px",
      "h2": "12px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/65ef0b18cfe3fb84ec002a81/65f9b171be7ec867eb2e196e_iso-logo-txt.svg",
    "favicon": "https://cdn.prod.website-files.com/65ef0b18cfe3fb84ec002a81/696511c469e9c8fc9d5be567_favicon-32px.png",
    "ogImage": "https://cdn.prod.website-files.com/65ef0b18cfe3fb84ec002a81/696663249ec703c9c3fba92f_Dark%20V3.png",
    "logoHref": "/",
    "logoAlt": "Isometric Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, located in the header area, links to the homepage, and the alt text matches the brand name 'Isometric'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "industrial economy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header area, links to the homepage, and the alt text matches the brand name 'Isometric'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```