# Jamf Brand Identity

A complete profile of **Jamf**'s visual system — colors, typography, components, and personality — extracted from https://trusted.jamf.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/jamf
- Machine-readable JSON: https://characterquilt.com/branding/jamf.json
- Per-page llms.txt: https://characterquilt.com/branding/jamf/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #056AE6 |
| Accent | #0065FF |
| Body Font | Nunito |
| Heading Font | Roboto |

## Color Palette

- primary: #056AE6
- secondary: #3E97FC
- accent: #0065FF
- background: #FFFFFF
- textPrimary: #18181B
- link: #0065FF

## Typography

- primary: Nunito — https://fonts.google.com/specimen/Nunito
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://cdn.document360.io/logo/e5d71abd-07b9-46d0-8876-03cc9073df6b/ce33a0f36eed4d3faa9a22057721d3a2-Jamf%20stacked%20color%20dark.png
- Favicon: https://cdn.document360.io/e5d71abd-07b9-46d0-8876-03cc9073df6b/Images/Documentation/Jamf%20icon%20color.svg?sv=2022-11-02&spr=https&st=2026-04-26T23%3A26%3A31Z&se=2026-04-26T23%3A36%3A31Z&sr=c&sp=r&sig=g5%2BMAD2AVxHMjLK95LUKMqwMURH4lfX8JPYp0EwO78k%3D
- Social card (og:image): https://files.document360.io/e5d71abd-07b9-46d0-8876-03cc9073df6b/Images/Documentation/1.gif.png

## Brand Personality

Tone: professional · Energy: medium · Audience: IT professionals and businesses

## Jamf Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Platform SSO for macOS**
  - Image: https://media.jamf.com/images/2025/platform-sso-features.webp?q=80&w=1600
  - Source: https://trusted.jamf.com/docs/platform-sso-for-macos
- **macOS ZTNA Risk Signaling**
  - Image: https://jamfpro.jamfcloud.com/
  - Source: https://trusted.jamf.com/docs/macos-ztna-risk-signaling
- **macOS Corporate-Owned Laptop**
  - Image: https://i.ytimg.com/vi/CI8W47ygqb8/maxresdefault.jpg
  - Source: https://trusted.jamf.com/docs/macos-corporate-owned-laptop
- **JNUC_PSSO_Simplified Setup_Okta**
  - Image: https://i.vimeocdn.com/video/2066122581-f46a66a84b3d4913c9cca74a50ff6ef83b62967768e0ba6a77cb2a0d6270184e-d?f=webp
  - Source: https://trusted.jamf.com/docs/platform-sso-for-macos
- **macOS Corporate-Owned Laptop**
  - Image: https://i.ytimg.com/vi/3JIgdko_ayI/maxresdefault.jpg
  - Source: https://trusted.jamf.com/docs/macos-corporate-owned-laptop
- **macOS ZTNA Risk Signaling**
  - Image: https://i.ytimg.com/vi/WQVQh-eM0Hg/maxresdefault.jpg
  - Source: https://trusted.jamf.com/docs/macos-ztna-risk-signaling

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#056AE6",
    "secondary": "#3E97FC",
    "accent": "#0065FF",
    "background": "#FFFFFF",
    "textPrimary": "#18181B",
    "link": "#0065FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Roboto"
      ],
      "body": [
        "Nunito"
      ],
      "paragraph": [
        "Nunito"
      ]
    },
    "fontSizes": {
      "h1": "32.5px",
      "h2": "26px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.document360.io/logo/e5d71abd-07b9-46d0-8876-03cc9073df6b/ce33a0f36eed4d3faa9a22057721d3a2-Jamf%20stacked%20color%20dark.png",
    "favicon": "https://cdn.document360.io/e5d71abd-07b9-46d0-8876-03cc9073df6b/Images/Documentation/Jamf%20icon%20color.svg?sv=2022-11-02&spr=https&st=2026-04-26T23%3A26%3A31Z&se=2026-04-26T23%3A36%3A31Z&sr=c&sp=r&sig=g5%2BMAD2AVxHMjLK95LUKMqwMURH4lfX8JPYp0EwO78k%3D",
    "ogImage": "https://files.document360.io/e5d71abd-07b9-46d0-8876-03cc9073df6b/Images/Documentation/1.gif.png",
    "logoAlt": "brand logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "The only detected button has a white background, which is not vibrant or action-oriented, making it unsuitable as a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, and it does not qualify as a secondary button due to the lack of a primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "IT professionals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```