# Jasper.ai Brand Identity A complete profile of **Jasper.ai**'s visual system — colors, typography, components, and personality — extracted from https://jasper.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/jasper-ai - Machine-readable JSON: https://characterquilt.com/branding/jasper-ai.json - Per-page llms.txt: https://characterquilt.com/branding/jasper-ai/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FA4028 | | Accent | #FA4028 | | Body Font | ABC ROM | | Heading Font | Georgia | ## Color Palette - primary: #FA4028 - secondary: #FFE8E2 - accent: #FA4028 - background: #FFFFFF - textPrimary: #00063D - link: #00063D ## Typography - primary: ABC ROM — https://fonts.google.com/specimen/ABC+ROM - heading: Georgia — https://fonts.google.com/specimen/Georgia ## Visual Assets - Logo: 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- Favicon: https://cdn.prod.website-files.com/6807ee8d73c233fb82842313/681e121b52f97ed0b2098aab_Favicon.png - Social card (og:image): https://cdn.prod.website-files.com/6807ee8d73c233fb82842313/6846454bda26628fcf51d54c_9650916b48ce089735bcc21cc8e43f2f_OpenGraph%20-%20Home.png ## UI Components - buttonPrimary: background=#FA4028, textColor=#FFFFFF, borderColor=#FA4028, borderRadius=0px, shadow=none - buttonSecondary: background=transparent, textColor=#00063D, borderColor=#00063D, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: marketing professionals ## Jasper.ai Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Jasper Studio | Unlock AI for every marketer** - Image: https://cdn.prod.website-files.com/6807ee8d73c233fb82842313/682df4e3983d64a279638ad3_footer-texture.png - Source: https://www.jasper.ai/studio - **How to Structure a Blog Post That Stands Out | The Jasper Blog** - Image: https://cdn.prod.website-files.com/6807f44ec8a964d38a705332/6839a6922380406b4d074d76_621937e5a33ec64d5aa753cf_Large%2520Thumbnail%252046.png - Source: https://www.jasper.ai/blog/how-to-structure-a-blog-post - **How Jasper Uses Jasper: Episode 7** - Image: https://cdn.prod.website-files.com/6807f44ec8a964d38a705332/682f74953d8dd18756edb75a_65ea1e2a2e53dda6d816d2ec_65e9de443a5442e0bd4e79f6_Social%2520Share%2520Image-%2520HJUJ%25202-min.jpeg - Source: https://www.jasper.ai/webinars/how-jasper-uses-jasper-partner-marketing - **18 Top Blogging Tools For Strategy, Writing, SEO and More | The Jasper Blog** - Image: https://cdn.prod.website-files.com/6807f44ec8a964d38a705332/6839a69e547547df2b465168_6266cd1895fb4cb13d720ff2_Large%2520Thumbnail%252063.png - Source: https://www.jasper.ai/blog/blogging-tools - **AI Script Generator: How to Create Creative Scripts 10x Faster | The Jasper Blog** - Image: https://cdn.prod.website-files.com/6807f44ec8a964d38a705332/6839a5fb9423d2a3ded50fa8_63dee0ed3700f044f5be3348_youtube%2520video%2520script.jpeg - Source: https://www.jasper.ai/blog/ai-script-generator - **Top 60 Blogs for Writers Who Want to Improve Their Craft | The Jasper Blog** - Image: https://cdn.prod.website-files.com/6807f44ec8a964d38a705332/6839a66ddba5fdb342e2755a_61929812bd1947132a198adc_Thumbnail%252068.jpeg - Source: https://www.jasper.ai/blog/blogs-for-writers ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "ABC ROM", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "ABC ROM Mono", "role": "monospace" }, { "family": "Feature", "role": "unknown" }, { "family": "Georgia", "role": "heading" } ], "colors": { "primary": "#FA4028", "secondary": "#FFE8E2", "accent": "#FA4028", "background": "#FFFFFF", "textPrimary": "#00063D", "link": "#00063D" }, "typography": { "fontFamilies": { "primary": "ABC ROM", "heading": "Georgia" }, "fontStacks": { "heading": [ "Feature", "Georgia", "sans-serif" ], "body": [ "ABC ROM", "Arial", "sans-serif" ], "paragraph": [ "Feature", "Georgia", "sans-serif" ] }, "fontSizes": { "h1": "80px", "h2": "24px", "body": "28px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#FA4028", 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"favicon": "https://cdn.prod.website-files.com/6807ee8d73c233fb82842313/681e121b52f97ed0b2098aab_Favicon.png", "ogImage": "https://cdn.prod.website-files.com/6807ee8d73c233fb82842313/6846454bda26628fcf51d54c_9650916b48ce089735bcc21cc8e43f2f_OpenGraph%20-%20Home.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get A DemoGet A DemoGet A Demo", "reasoning": "Button #1 is the primary CTA because it uses the vibrant brand color #FA4028, which is consistent with the primary brand color. The text 'Get A Demo' is action-oriented, making it a strong call-to-action." }, "secondary": { "index": 3, "text": "Start Free TrialStart Free TrialStart Free Trial", "reasoning": "Button #3 is selected as the secondary CTA because it has a transparent background, which contrasts with the primary button's vibrant color. The text 'Start Free Trial' suggests a secondary action." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "marketing professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```