# Jido Maps Brand Identity A complete profile of **Jido Maps**'s visual system — colors, typography, components, and personality — extracted from https://jidomaps.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/jido-maps - Machine-readable JSON: https://characterquilt.com/branding/jido-maps.json - Per-page llms.txt: https://characterquilt.com/branding/jido-maps/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #335FFF | | Accent | #335FFF | | Body Font | Roboto | | Heading Font | Builder Sans | ## Color Palette - primary: #335FFF - secondary: #1D5D90 - accent: #335FFF - background: #131316 - textPrimary: #131316 - link: #216BA5 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Builder Sans — https://fonts.google.com/specimen/Builder+Sans ## Visual Assets - Logo: https://about.roblox.com/images/Roblox_Logo_White.svg - Favicon: https://about.roblox.com/favicon.ico - Social card (og:image): https://cms-media.roblox.com/ws5DHYmoSkSoAzcWYmKX ## UI Components - input: background=transparent, textColor=#D5D7DD, borderColor=null, borderRadius=9999px, shadow=none - buttonPrimary: background=#335FFF, textColor=#F7F7F8, borderRadius=8px, shadow=none - buttonSecondary: background=#2A2B31, textColor=#F7F7F8, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: gamers and developers ## Jido Maps Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Jido** - Image: https://jidoapp.co.ke/assets/screenshots/6.png - Source: https://jidoapp.co.ke/ - **The End of our Shared Experience in Physical Space — Building 58** - Image: http://static1.squarespace.com/static/587e8f91d2b857ca4494f221/t/5ac26a2ef950b75cc0a58c84/1522690627073/JIDO.PNG?format=1500w - Source: https://www.stephenmcanearney.com/blog/2018/4/2/the-end-of-our-shared-experience-in-physical-space - **Jido** - Image: https://jidoapp.co.ke/assets/screenshots/8.png - Source: https://jidoapp.co.ke/ - **Jido** - Image: https://jidoapp.co.ke/assets/screenshots/4.png - Source: https://jidoapp.co.ke/ - **Jido** - Image: https://jidoapp.co.ke/static/media/cover.42a2bcea3a411e06811e.png - Source: https://jidoapp.co.ke/ - **Introducing New Moble AR Multiplayer 'QuasAR Arena'** - Image: https://imageio.forbes.com/blogs-images/charliefink/files/2018/07/QuasAR-happy-Giant-Horizontal-680.jpg?height=383&width=680&fit=bounds - Source: https://www.forbes.com/sites/charliefink/2018/07/23/introducing-new-moble-ar-multiplayer-quasar-arena/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Segoe UI", "role": "body" }, { "family": "Ubuntu", "role": "body" }, { "family": "Helvetica Neue", "role": "body" }, { "family": "Builder Sans", "role": "heading" } ], "colors": { "primary": "#335FFF", "secondary": "#1D5D90", "accent": "#335FFF", "background": "#131316", "textPrimary": "#131316", "link": "#216BA5" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Builder Sans" }, "fontStacks": { "heading": [ "Builder Extended", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen-Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "sans-serif" ], "body": [ "Builder Sans", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen-Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "sans-serif" ], "paragraph": [ "Builder Sans", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen-Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "sans-serif" ] }, "fontSizes": { "h1": "63.8958px", "h2": "23.9583px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "input": { "background": "transparent", "textColor": "#D5D7DD", "borderColor": null, "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonPrimary": { "background": "#335FFF", "textColor": "#F7F7F8", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#2A2B31", "textColor": "#F7F7F8", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://about.roblox.com/images/Roblox_Logo_White.svg", "favicon": "https://about.roblox.com/favicon.ico", "ogImage": "https://cms-media.roblox.com/ws5DHYmoSkSoAzcWYmKX", "logoHref": "/", "logoAlt": "Roblox Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Roblox', and links to the homepage, making it the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Join now", "reasoning": "Button #5 has a vibrant blue background (#335FFF), which is the brand color, making it stand out as the primary call-to-action. The text 'Join now' is action-oriented, reinforcing its primary status." }, "secondary": { "index": 5, "text": "Learn more", "reasoning": "Button #0 has a different background color (#2A2B31) and the text 'Learn more', which is typical for a secondary action. It complements the primary CTA without competing for attention." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "gamers and developers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Roblox', and links to the homepage, making it the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```