# Jinba Brand Identity

A complete profile of **Jinba**'s visual system — colors, typography, components, and personality — extracted from https://jinba.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/jinba
- Machine-readable JSON: https://characterquilt.com/branding/jinba.json
- Per-page llms.txt: https://characterquilt.com/branding/jinba/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5E4A3C |
| Accent | #382010 |
| Body Font | Geist |
| Heading Font | Tiempos Text |

## Color Palette

- primary: #5E4A3C
- secondary: #705F52
- accent: #382010
- background: #F4F1EC
- textPrimary: #382010
- link: #382010

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Tiempos Text — https://fonts.google.com/specimen/Tiempos+Text

## Visual Assets

- Logo: 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- Favicon: https://jinba.io/favicon.svg
- Social card (og:image): https://jinba.io/og-image.png

## UI Components

- buttonPrimary: background=#382010, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#F4F1EC, textColor=#382010, borderColor=#BCB2AA, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

## Jinba Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sign In | Jinba Flow**
  - Image: https://flow.jinba.io/hero.jpeg
  - Source: https://flow.jinba.io/
- **採用情報 - Jinba**
  - Image: https://images.unsplash.com/photo-1536098561742-ca998e48cbcc?q=80&w=1600&auto=format&fit=crop
  - Source: https://jinba.io/ja/careers
- **採用情報 - Jinba**
  - Image: https://images.unsplash.com/photo-1501594907352-04cda38ebc29?q=80&w=1600&auto=format&fit=crop
  - Source: https://jinba.io/ja/careers
- **10 MCP Server Builder Tools for Enterprise Teams in 2026 | Jinba Blog**
  - Image: https://storage.googleapis.com/jinba_landing_cms_uploads_production/image-generator-168.png
  - Source: https://jinba.io/blog/top-mcp-server-tools-enterprise-2026
- **End-to-End Automated Contract Workflows with AI | Jinba Blog**
  - Image: https://storage.googleapis.com/jinba_landing_cms_uploads_production/compressed-image-42.jpg
  - Source: https://jinba.io/blog/automated-contract-workflows-ai
- **Enterprise AI Workflow Builder | Jinba**
  - Image: https://jinba.io/og-image.png
  - Source: https://jinba.io/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Tiempos Text",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5E4A3C",
    "secondary": "#705F52",
    "accent": "#382010",
    "background": "#F4F1EC",
    "textPrimary": "#382010",
    "link": "#382010"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Tiempos Text"
    },
    "fontStacks": {
      "heading": [
        "Tiempos Text",
        "serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#382010",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F1EC",
      "textColor": "#382010",
      "borderColor": "#BCB2AA",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://jinba.io/favicon.svg",
    "ogImage": "https://jinba.io/og-image.png",
    "logoHref": "/",
    "logoAlt": "Jinba"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Jinba'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
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      "reasoning": "Button #1 ('Try it for free') uses the vibrant brand color #382010, making it the most prominent CTA. The text is action-oriented, encouraging users to engage with the product."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "Button #0 ('Contact Sales') has a different background color (#F4F1EC) and serves a secondary action, suitable for users seeking more information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Jinba'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```