# jo Brand Identity

A complete profile of **jo**'s visual system — colors, typography, components, and personality — extracted from https://askjo.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/jo
- Machine-readable JSON: https://characterquilt.com/branding/jo.json
- Per-page llms.txt: https://characterquilt.com/branding/jo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F1D33 |
| Accent | #00D4FF |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #0F1D33
- secondary: #8BA3C7
- accent: #00D4FF
- background: #0B1628
- textPrimary: #0B1628
- link: #0B1628

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Favicon: https://askjo.ai/static/favicon-32.png
- Social card (og:image): https://askjo.ai/static/og-image.png

## UI Components

- input: background=#0F1D33, textColor=#E8F0FF, borderColor=#0A2539, borderRadius=16px, shadow=none
- buttonPrimary: background=#00D4FF, textColor=#0B1628, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy individuals looking for AI solutions

## jo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Protify - TodoFusion - Unify Your Tasks, Amplify Your Productivity**
  - Image: https://framerusercontent.com/images/GnciFzwbcyh1Zq7ob6MJYGiEGg.jpg
  - Source: https://hi.askjo.ai/integrations/protify
- **Jo-Ad | Buzz Lightyear of Star Command Wiki | Fandom**
  - Image: https://static.wikia.nocookie.net/blosc/images/1/16/Jo-Ad.jpg/revision/latest?cb=20111123003603
  - Source: https://blosc.fandom.com/wiki/Jo-Ad
- **Murderer Report' Jo Yeo-jeong, "It was a two-person play format, so I was  afraid because there was nowhere to hide if I couldn't act"**
  - Image: https://cdn.www.cineplay.co.kr/w450/q75/article-images/2025-08-29/5f9b4e9e-32cc-4bdf-9507-f14c3dd65217.jpg
  - Source: https://www.cineplay.co.kr/en-us/articles/20561
- **J'JO Review 2026: Pricing, Pros, Cons, & Safety**
  - Image: https://milkroad.com/_next/image/?url=https%3A%2F%2Fmilkroad.b-cdn.net%2Fb3bf16571cd0a103d71113dfbf256c64c35ef3ad-1600x872.png%3Fauto%3Dformat&w=3840&q=75
  - Source: https://milkroad.com/reviews/jjo/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0F1D33",
    "secondary": "#8BA3C7",
    "accent": "#00D4FF",
    "background": "#0B1628",
    "textPrimary": "#0B1628",
    "link": "#0B1628"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "JetBrains Mono",
        "SF Mono",
        "Menlo",
        "Consolas",
        "monospace"
      ],
      "body": [
        "Geist",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "56px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#0F1D33",
      "textColor": "#E8F0FF",
      "borderColor": "#0A2539",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00D4FF",
      "textColor": "#0B1628",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://askjo.ai/static/favicon-32.png",
    "ogImage": "https://askjo.ai/static/og-image.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Beta Access →",
      "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant blue color (#00D4FF), which is typically associated with primary actions. The text 'Get Beta Access →' is action-oriented, indicating a strong call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no valid secondary button with a different background color. Both buttons share the same color, making it impossible to select a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy individuals looking for AI solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```