# Journey Brand Identity

A complete profile of **Journey**'s visual system — colors, typography, components, and personality — extracted from http://journey.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/journey
- Machine-readable JSON: https://characterquilt.com/branding/journey.json
- Per-page llms.txt: https://characterquilt.com/branding/journey/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1A1F71 |
| Accent | #1A1F71 |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #1A1F71
- secondary: #0061D5
- accent: #1A1F71
- background: #FFFFFF
- textPrimary: #202020
- link: #2ECC71

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: https://journey.io/_next/image?url=%2Flogo.avif&w=256&q=75

## UI Components

- buttonPrimary: background=#1A1F71, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#191919, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and teams

## Journey Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Close More Deals with the Pitch Perfect Sales Proposal Software - Journey -  Journey Archives**
  - Image: https://framerusercontent.com/images/gUBpbBC54UqKb1Zl2znCb7bKfIM.jpg
  - Source: https://journey.io/archives/close-more-deals-with-the-pitch-perfect-sales-proposal-software-journey
- **Blog - Journey**
  - Image: https://journey.io/_next/image?url=https%3A%2F%2Fassets.seobotai.com%2Fjourney.io%2F680ad97d5a08fca8917741ba-1745549361849.jpg&w=3840&q=75
  - Source: https://journey.io/blog
- **Navigating Digital Sales Room Software: A Journey Through Top Choices -  Journey Archives**
  - Image: https://framerusercontent.com/images/wAuDJ0fUmf4aKqFCZv95Pr0pQY.jpg
  - Source: https://journey.io/archives/journey-best-digital-sales-room-software
- **Blog - Journey**
  - Image: https://assets.seobotai.com/journey.io/684382361bd3e2231305cde9-1749276241533.jpg
  - Source: https://journey.io/blog
- **Journey vs. Trumpet: Deciding the Best Digital Sales Room for Your Business  - Journey Archives**
  - Image: https://framerusercontent.com/images/ExtogyuT78d9MqPl09WwmoH3uZQ.jpg
  - Source: https://journey.io/archives/trumpet-vs-journey-digital-sales-room-comparison
- **Journey vs RELAYTO: Which Interactive Content Platform is Right for Your  Sales Team? - Journey Archives**
  - Image: https://journey.io/_next/image?url=https%3A%2F%2Fframerusercontent.com%2Fimages%2FUXWuySisixMKd5X29oarrwEFI.png&w=3840&q=75
  - Source: https://journey.io/archives/journey-vs-relayto-comparison

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1A1F71",
    "secondary": "#0061D5",
    "accent": "#1A1F71",
    "background": "#FFFFFF",
    "textPrimary": "#202020",
    "link": "#2ECC71"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "circular",
        "circular Fallback",
        "system-ui",
        "arial"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "35px",
      "h2": "35px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A1F71",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#191919",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://journey.io/_next/image?url=%2Flogo.avif&w=256&q=75",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Journey Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and located at the top of the page, matching the brand name 'Journey'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Build a free Journey",
      "reasoning": "Button #3 has a vibrant blue background (#1A1F71), which is a strong indicator of a primary CTA. The text 'Build a free Journey' is action-oriented, aligning with typical primary CTA language."
    },
    "secondary": {
      "index": 5,
      "text": "Sign-up",
      "reasoning": "Button #5 has a dark background (#191919), which is distinct from the primary button's blue. The text 'Sign-up' suggests a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals and teams"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and located at the top of the page, matching the brand name 'Journey'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```