# Jovian Brand Identity

A complete profile of **Jovian**'s visual system — colors, typography, components, and personality — extracted from https://www.jovian.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/jovian
- Machine-readable JSON: https://characterquilt.com/branding/jovian.json
- Per-page llms.txt: https://characterquilt.com/branding/jovian/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FBD6D5 |
| Accent | #216EFF |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #FBD6D5
- secondary: #FFB9B3
- accent: #216EFF
- background: #FFFFFF
- textPrimary: #216EFF
- link: #216EFF

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://jovian.com/jovian_logo.svg
- Favicon: https://jovian.com/jovian_favicon.png
- Social card (og:image): https://i.imgur.com/bj1Yrev.png

## Brand Personality

Tone: modern · Energy: medium · Audience: beginners in tech and education

## Jovian Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Django: Restricting Pages and creating a registration form | by Alifia  Ghantiwala | Medium**
  - Image: https://miro.medium.com/0*cMiH0Llr_MSpfG_H
  - Source: https://blog.jovian.com/django-restricting-pages-and-creating-a-registration-form-cfb124d1fe0a?source=collection_home---------12----------------------------
- **Scraping Data Using Beautiful Soup and Python | by Himani Gulati | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:2000/0*uTUKeCqG7sceQEdC
  - Source: https://blog.jovian.com/scraping-data-using-beautiful-soup-and-python-4170e7ec63fd?source=post_internal_links---------6----------------------------
- **EDA of India's Weather And Its Impact On Renewable Energy | Medium**
  - Image: https://miro.medium.com/0*DnuUispa4yBsBUe7
  - Source: https://blog.jovian.com/exploratory-data-analysis-of-indias-weather-and-its-impact-on-renewable-energy-158d21cb915d
- **Daily Newsletter — 16th December 2020 | by Hemanth Janesh | Jovian**
  - Image: https://miro.medium.com/v2/resize:fit:1200/1*yQIP9aGBynkztCADmdxs7A.png
  - Source: https://blog.jovian.com/daily-newsletter-16th-december-2020-92179ef5dcd0
- **Intro to Computer Vision with PyTorch's TorchVision | by Aditya Chakraborty  | Medium**
  - Image: https://miro.medium.com/0*ZqMJp7y95q_foLpl
  - Source: https://blog.jovian.com/intro-to-computer-vision-with-pytorchs-torchvision-46c4ff43ce34
- **Daily Newsletter — 6th January 2021 | by Hemanth Janesh | Jovian**
  - Image: https://miro.medium.com/v2/resize:fit:1400/1*4wmzCEGyrXu1HK4wQ5TJDQ.png
  - Source: https://blog.jovian.com/daily-newsletter-6th-january-2021-397bf3a99d9a

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "unknown"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FBD6D5",
    "secondary": "#FFB9B3",
    "accent": "#216EFF",
    "background": "#FFFFFF",
    "textPrimary": "#216EFF",
    "link": "#216EFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "logo": "https://jovian.com/jovian_logo.svg",
    "favicon": "https://jovian.com/jovian_favicon.png",
    "ogImage": "https://i.imgur.com/bj1Yrev.png",
    "logoHref": "/",
    "logoAlt": "Jovian"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Jovian'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, and it does not have a vibrant or brand color background. It is not suitable as a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, and it does not qualify as a secondary CTA due to lack of differentiation in color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "beginners in tech and education"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Jovian'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```