# JustAI Brand Identity

A complete profile of **JustAI**'s visual system — colors, typography, components, and personality — extracted from https://getjust.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/justai
- Machine-readable JSON: https://characterquilt.com/branding/justai.json
- Per-page llms.txt: https://characterquilt.com/branding/justai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D9F0FF |
| Accent | #4F87FF |
| Body Font | Inter |
| Heading Font | Instrument Sans |

## Color Palette

- primary: #D9F0FF
- secondary: #D3EBE2
- accent: #4F87FF
- background: #FFFFFF
- textPrimary: #000000
- link: #4F87FF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

## Visual Assets

- Logo: https://framerusercontent.com/images/IEc1DyLE2zYvvLI2LjgoSM5H3M.png?scale-down-to=512&width=3385&height=1000
- Favicon: https://framerusercontent.com/images/S2GXyIQUcdhNBj4i0qYt6yLk.png
- Social card (og:image): https://framerusercontent.com/assets/I1blXqLqaDqbuiX1cR8iCS5DY.png

## UI Components

- buttonPrimary: background=#4F87FF, textColor=#000000, borderRadius=10px, shadow=none
- buttonSecondary: background=#D3EBE2, textColor=#0000EE, borderRadius=16px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for AI-driven messaging solutions

## JustAI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Insurance at AI speed: Lemonade's growth with AI decisioning**
  - Image: https://framerusercontent.com/images/9Fx58jwHMwrn27cKihzy9mHigg.png
  - Source: https://www.getjust.ai/blog/insurance-at-ai-speed-lemonade-s-growth-with-ai-decisioning
- **Just Words - Read our latest updates**
  - Image: https://framerusercontent.com/images/0nOYYH4aQ8Ikh7IQIC6iX4ERUM.png?width=2036&height=868
  - Source: https://www.getjust.ai/blog
- **Just Words - About us**
  - Image: https://framerusercontent.com/images/d1o4xzN5UViNRIMRlDWmf8mjcig.jpg?scale-down-to=2048&width=4284&height=5712
  - Source: https://www.getjust.ai/about
- **Read our latest updates - Just Words**
  - Image: https://framerusercontent.com/images/whM1zF1bQn3Lp6VC7hgv6rDMh8.png?width=2036&height=868
  - Source: https://www.getjust.ai/blog
- **Coursera scales personalization with JustAI decisioning**
  - Image: https://framerusercontent.com/images/eLypsqGlgL1iIs0mukl0hK7I.png?width=2038&height=1410
  - Source: https://www.getjust.ai/blog/how-coursera-scaled-personalization-with-justai-decisioning
- **JustAI's evolution with Thumbtack**
  - Image: https://framerusercontent.com/images/2yoBID8OxEF9nIEbUWfEAjJwj4.png
  - Source: https://www.getjust.ai/blog/from-great-ctrs-to-real-results-justai-evolution-with-thumbtack

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D9F0FF",
    "secondary": "#D3EBE2",
    "accent": "#4F87FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#4F87FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "16px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4F87FF",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D3EBE2",
      "textColor": "#0000EE",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/IEc1DyLE2zYvvLI2LjgoSM5H3M.png?scale-down-to=512&width=3385&height=1000",
    "favicon": "https://framerusercontent.com/images/S2GXyIQUcdhNBj4i0qYt6yLk.png",
    "ogImage": "https://framerusercontent.com/assets/I1blXqLqaDqbuiX1cR8iCS5DY.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Submit",
      "reasoning": "Button #1 has a vibrant blue color (#4F87FF), which is the accent color, and the text 'Submit' suggests a strong call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "How ClickUp personalized lifecycle across 300+ segments with JustAI",
      "reasoning": "Button #3 has a different background color (#D3EBE2) and provides additional information, making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking for AI-driven messaging solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```