# JustPaid Brand Identity

A complete profile of **JustPaid**'s visual system — colors, typography, components, and personality — extracted from https://www.justpaid.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/justpaid
- Machine-readable JSON: https://characterquilt.com/branding/justpaid.json
- Per-page llms.txt: https://characterquilt.com/branding/justpaid/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FACD2D |
| Accent | #363947 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #FACD2D
- secondary: #969BA6
- accent: #363947
- background: #FFFFFF
- textPrimary: #161616
- link: #363947

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Visual Assets

- Favicon: https://www.justpaid.ai/favicon.ico?603d046c9a6fdfbb
- Social card (og:image): https://www.justpaid.ai/og-image.png

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## JustPaid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Careers - Join Our Team | JustPaid**
  - Image: https://www.justpaid.ai/_next/image?url=%2Fhome%2FJustPaid-Cofounders-Daniel-Kivatinos-Anelya-Grant-Vinay-Pinnaka-0.jpg&w=1920&q=75
  - Source: https://www.justpaid.ai/careers
- **Blog - AI-Powered Finance & Revenue Operations Insights | JustPaid**
  - Image: https://www.justpaid.ai/_next/image?url=%2Fblog%2Fimages%2Fai-billing-automation-what-it-is-how-it-works.png&w=3840&q=75
  - Source: https://www.justpaid.ai/blog
- **AI Revenue Operations for Billing, Invoicing & AR | JustPaid**
  - Image: https://www.justpaid.ai/_next/image?url=https%3A%2F%2Fimages.unsplash.com%2Fphoto-1695151992691-a9e19f73948f%3Fq%3D80%26w%3D2206%26auto%3Dformat%26fit%3Dcrop%26ixlib%3Drb-4.1.0%26ixid%3DM3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%253D%253D&w=3840&q=75
  - Source: https://www.justpaid.ai/
- **5 Common Invoicing Mistakes That Cost Businesses Thousands | JustPaid**
  - Image: https://www.justpaid.ai/_next/image?url=%2Fblog%2Fimages%2Ffree-trials-discounts-material-rights-hero.png&w=3840&q=75
  - Source: https://www.justpaid.ai/blog/5-common-invoicing-mistakes-that-cost-businesses-thousands
- **Understanding Payment Terms: Net 30 vs Net 15 vs Due on… | JustPaid**
  - Image: https://www.justpaid.ai/blog/images/license-to-saas-migration-revenue-recognition-hero.png
  - Source: https://www.justpaid.ai/blog/understanding-payment-terms-net-30-vs-net-15-vs-due-on-receipt
- **The FinTech Revolution is Here, and It's Moving Money at… | JustPaid**
  - Image: https://www.justpaid.ai/_next/image?url=%2Fblog%2Fimages%2Fsaas-contract-modifications-hero.png&w=3840&q=75
  - Source: https://www.justpaid.ai/blog/the-fintech-revolution-is-here

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 3
    },
    {
      "family": "system-ui",
      "count": 1
    },
    {
      "family": "Segoe UI",
      "count": 1
    },
    {
      "family": "Roboto",
      "count": 1
    },
    {
      "family": "Helvetica",
      "count": 1
    },
    {
      "family": "Arial",
      "count": 1
    },
    {
      "family": "sans-serif",
      "count": 1
    },
    {
      "family": "Apple Color Emoji",
      "count": 1
    },
    {
      "family": "Segoe UI Emoji",
      "count": 1
    }
  ],
  "colors": {
    "primary": "#FACD2D",
    "secondary": "#969BA6",
    "accent": "#363947",
    "background": "#FFFFFF",
    "textPrimary": "#161616",
    "link": "#363947"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "14px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://www.justpaid.ai/favicon.ico?603d046c9a6fdfbb",
    "ogImage": "https://www.justpaid.ai/og-image.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```