# kapa.ai Brand Identity

A complete profile of **kapa.ai**'s visual system — colors, typography, components, and personality — extracted from https://www.kapa.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/kapa-ai
- Machine-readable JSON: https://characterquilt.com/branding/kapa-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/kapa-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Inter |
| Heading Font | Darker Grotesque |

## Color Palette

- primary: #0000EE
- secondary: #FF70A5
- accent: #0000EE
- background: #0C0B0D
- textPrimary: #0C0B0D
- link: #2B131D

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Darker Grotesque — https://fonts.google.com/specimen/Darker+Grotesque

## Visual Assets

- Logo: https://framerusercontent.com/images/upy0ulUxWlHpxbKDOVxvuTJ6yaY.png?width=989&height=262
- Favicon: https://framerusercontent.com/images/wsDx6RqY7dPvdsAgzZyTMB8KBmM.png
- Social card (og:image): https://framerusercontent.com/images/f4igsQq4o21p1I7eSKhe53nWNIQ.png

## UI Components

- buttonPrimary: background=#181719, textColor=#0000EE, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## kapa.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI For Your Internal Knowledge Base - kapa.ai - Instant AI answers to  technical questions**
  - Image: https://framerusercontent.com/images/vAOphFvTSo2iIklXxYwAl2jEb4.png?width=5760&height=3240
  - Source: https://www.kapa.ai/blog/ai-for-your-internal-knowledge-base
- **kapa.ai - AI Assistant for Technical Documentation**
  - Image: https://framerusercontent.com/images/BhxvGeGOtUsD1IrGfGECUl42Kwg.png?width=1920&height=1080
  - Source: https://www.kapa.ai/blog
- **Driving Users to MCP - kapa.ai - Instant AI answers to technical questions**
  - Image: https://framerusercontent.com/images/O0Xddg1VdW0ppmcG2PpcMvlUxQw.png?width=7680&height=4320
  - Source: https://www.kapa.ai/blog/driving-users-to-mcp
- **kapa.ai - AI Assistant for Technical Documentation**
  - Image: https://framerusercontent.com/images/5qL3xfWl1X7puWGYyuMn8hrDhao.png?width=1920&height=1080
  - Source: https://www.kapa.ai/blog
- **Build vs Buy: The Hidden Iceberg of AI Assistants (Why Most In-House AI  Agent Projects Fail) - kapa.ai - Instant AI answers to technical questions**
  - Image: https://framerusercontent.com/images/0wLzqO437CNa8lh4VK1A9bPSRs.jpg
  - Source: https://www.kapa.ai/blog/build-vs-buy-ai-assistant-iceberg
- **Launch: Custom Auto Tags - kapa.ai - Instant AI answers to technical  questions**
  - Image: https://framerusercontent.com/images/EaEYNFj1IVzq48Wz8SkyqvOo1Ms.png?width=7680&height=4320
  - Source: https://www.kapa.ai/blog/launch-custom-ai-tags

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Darker Grotesque",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#FF70A5",
    "accent": "#0000EE",
    "background": "#0C0B0D",
    "textPrimary": "#0C0B0D",
    "link": "#2B131D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Darker Grotesque"
    },
    "fontStacks": {
      "heading": [
        "Darker Grotesque",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#181719",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/upy0ulUxWlHpxbKDOVxvuTJ6yaY.png?width=989&height=262",
    "favicon": "https://framerusercontent.com/images/wsDx6RqY7dPvdsAgzZyTMB8KBmM.png",
    "ogImage": "https://framerusercontent.com/images/f4igsQq4o21p1I7eSKhe53nWNIQ.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'kapa.ai'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try for free",
      "reasoning": "The button 'Try for free' is a strong call-to-action, encouraging users to engage with the product. It is likely a primary action due to its action-oriented text and prominence."
    },
    "secondary": {
      "index": 3,
      "text": "Try for free",
      "reasoning": "The button 'Try for free' with a different background color (#FFFFFF) serves as a secondary option, offering the same action but with less visual emphasis."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'kapa.ai'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```