# Karate Labs Brand Identity

A complete profile of **Karate Labs**'s visual system — colors, typography, components, and personality — extracted from https://karatelabs.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/karate-labs
- Machine-readable JSON: https://characterquilt.com/branding/karate-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/karate-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #60A5FA |
| Accent | #60A5FA |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #60A5FA
- secondary: #151E31
- accent: #60A5FA
- background: #0F172A
- textPrimary: #0F172A
- link: #0F172A

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: https://karatelabs.io/images/karate-labs-docs-logo.svg
- Favicon: https://karatelabs.io/images/favicon.png
- Social card (og:image): /images/og-image.png

## UI Components

- input: background=#1B2335, textColor=#FFFFFF, borderColor=#272E3F, borderRadius=8px, shadow=none
- buttonPrimary: background=#60A5FA, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#0F172A, textColor=#60A5FA, borderColor=#60A5FA, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

## Karate Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Home - Karate Xplorer**
  - Image: https://xplorer.karatelabs.io/assets/images/docs/xplorer-ui.png
  - Source: https://xplorer.karatelabs.io/
- **Company - Karate Labs**
  - Image: https://karatelabs.io/images/mamie-jones.jpg
  - Source: https://karatelabs.io/company
- **Simplify API Integration with Swagger | Karate Labs**
  - Image: https://karatelabs.io/images/learning/swagger-api.png
  - Source: https://karatelabs.io/learning/simplify-api-integration-with-swagger-a-deep-dive-into-documentation-strategies
- **Test Automation Capability Map I Karate Labs**
  - Image: https://karatelabs.io/images/learning/1666171872794.png
  - Source: https://karatelabs.io/learning/test-automation-capability-map-karatelabs
- **5 Reasons to Choose Karate for Test Automation I Karate Labs**
  - Image: https://karatelabs.io/images/learning/karate-latest-blog.webp
  - Source: https://karatelabs.io/learning/the-karate-advantage-5-compelling-reasons-to-switch-from-selenium-for-test-automation
- **Looking For An Alternative To Postman? Discover New API Testing Solutions**
  - Image: https://karatelabs.io/images/learning/looking-for-an-alternative-to-postman.png
  - Source: https://karatelabs.io/learning/looking-for-an-alternative-to-postman-discover-new-api-testing-solutions

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#60A5FA",
    "secondary": "#151E31",
    "accent": "#60A5FA",
    "background": "#0F172A",
    "textPrimary": "#0F172A",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "36px",
      "body": "10px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#1B2335",
      "textColor": "#FFFFFF",
      "borderColor": "#272E3F",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#60A5FA",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0F172A",
      "textColor": "#60A5FA",
      "borderColor": "#60A5FA",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://karatelabs.io/images/karate-labs-docs-logo.svg",
    "favicon": "https://karatelabs.io/images/favicon.png",
    "ogImage": "/images/og-image.png",
    "logoHref": "/",
    "logoAlt": "Karate Labs home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Karate Labs'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #3 'Book a Demo' uses the vibrant brand color #60A5FA, making it stand out as the primary call-to-action. The text is action-oriented, encouraging user engagement."
    },
    "secondary": {
      "index": 4,
      "text": "Read the Docs",
      "reasoning": "Button #1 'Read the Docs' has a different background color (#0F172A) and serves as a secondary action, providing additional information without the same level of urgency as the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Karate Labs'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```