# Karumi Brand Identity

A complete profile of **Karumi**'s visual system — colors, typography, components, and personality — extracted from https://www.karumi.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/karumi
- Machine-readable JSON: https://characterquilt.com/branding/karumi.json
- Per-page llms.txt: https://characterquilt.com/branding/karumi/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0C0A09 |
| Body Font | Inter |
| Heading Font | Tiempos Headline Regular |

## Color Palette

- primary: #0000EE
- secondary: #F7E4CD
- accent: #0C0A09
- background: #FFFFFF
- textPrimary: #6D6C6B
- link: #FFE0E1

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Tiempos Headline Regular — https://fonts.google.com/specimen/Tiempos+Headline+Regular

## Visual Assets

- Logo: https://framerusercontent.com/images/MnDDhzGkczNTks733hCgXEoBfk.svg?width=86&height=16
- Favicon: https://framerusercontent.com/images/a7CkM0pc6ppgiaqoOXHjBlnsw.png
- Social card (og:image): https://framerusercontent.com/assets/2mpVjEB6FkzL51y6qyM9iOiODzU.png

## UI Components

- buttonPrimary: background=#0C0A09, textColor=#0000EE, borderRadius=6px, shadow=none
- buttonSecondary: background=#EEEEEE, textColor=#444444, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Karumi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Karumi**
  - Image: https://framerusercontent.com/images/a2nW9KHjpCv6OwKtRtV1p6mS0.png
  - Source: https://www.karumi.ai/privacy
- **Karumi AI Blog | Product demo insights**
  - Image: https://framerusercontent.com/images/YU5cejjqC0Bi6w5D5JNq1ObJEY0.png?width=624&height=433
  - Source: https://www.karumi.ai/blog
- **Karumi vs Guideflow: what are the differences?**
  - Image: https://framerusercontent.com/images/lWAqWQBRZPlHq5PWs3ydZbxEf5c.png?width=2880&height=1920
  - Source: https://www.karumi.ai/blog/karumi-vs-guideflow
- **Karumi AI: The Agentic Demo Platform**
  - Image: https://framerusercontent.com/images/J5DGhR5PODnlXrZLwMhRyPG7RI.png?width=1994&height=1018
  - Source: https://www.karumi.ai/
- **Karumi AI: The Agentic Demo Platform**
  - Image: https://framerusercontent.com/images/8rlP7MTDswDRfXG3xlTMWhqYxwk.png?width=1024&height=1024
  - Source: https://www.karumi.ai/
- **The 7 best Demostack alternatives in 2026**
  - Image: https://i.ytimg.com/vi/aObgDTFFda0/maxresdefault.jpg
  - Source: https://www.karumi.ai/blog/demostack-alternatives

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist Mono",
      "role": "monospace"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Tiempos Headline Regular",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#F7E4CD",
    "accent": "#0C0A09",
    "background": "#FFFFFF",
    "textPrimary": "#6D6C6B",
    "link": "#FFE0E1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Tiempos Headline Regular"
    },
    "fontStacks": {
      "heading": [
        "Tiempos Headline Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "Geist Placeholder",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0C0A09",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EEEEEE",
      "textColor": "#444444",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/MnDDhzGkczNTks733hCgXEoBfk.svg?width=86&height=16",
    "favicon": "https://framerusercontent.com/images/a7CkM0pc6ppgiaqoOXHjBlnsw.png",
    "ogImage": "https://framerusercontent.com/assets/2mpVjEB6FkzL51y6qyM9iOiODzU.png",
    "logoHref": "https://www.karumi.ai"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 22,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Launch Demo Now",
      "reasoning": "Button #0 with text 'Launch Demo Now' is the primary CTA due to its action-oriented text and distinct dark background color, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Reject",
      "reasoning": "Button #1 with text 'Reject' is selected as secondary due to its light background color, which contrasts with the primary button's dark color, and its less prominent action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```