# Kastle Brand Identity A complete profile of **Kastle**'s visual system — colors, typography, components, and personality — extracted from https://kastle.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/kastle - Machine-readable JSON: https://characterquilt.com/branding/kastle.json - Per-page llms.txt: https://characterquilt.com/branding/kastle/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #A855F7 | | Accent | #A855F7 | | Body Font | General Sans | | Heading Font | Reckless Neue | ## Color Palette - primary: #A855F7 - secondary: #34D399 - accent: #A855F7 - background: #FFFFFF - textPrimary: #0000EE - link: #0000EE ## Typography - primary: General Sans — https://fonts.google.com/specimen/General+Sans - heading: Reckless Neue — https://fonts.google.com/specimen/Reckless+Neue ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%20113.007%2016.072%22%20overflow%3D%22visible%22%20id%3D%22svg-185937953_2191%22%3E%3Cg%3E%3Cpath%20d%3D%22M%202.303%200.212%20L%202.303%206.94%20L%203.023%206.94%20L%2010.466%200.212%20L%2013.187%200.212%20L%205.187%207.429%20L%205.187%208.2%20L%2013.582%2015.86%20L%2010.605%2015.86%20L%202.978%208.899%20L%202.303%208.899%20L%202.303%2015.86%20L%200%2015.86%20L%200%200.212%20Z%20M%2023.842%200.212%20L%2030.097%2015.86%20L%2027.748%2015.86%20L%2026.004%2011.47%20L%2018.165%2011.47%20L%2016.421%2015.86%20L%2014.211%2015.86%20L%2020.401%200.212%20L%2023.844%200.212%20Z%20M%2018.911%209.578%20L%2025.238%209.578%20L%2022.4%202.477%20L%2021.702%202.477%20Z%20M%2037.616%200.002%20C%2041.338%200.002%2043.919%201.66%2043.919%204.696%20L%2043.919%205.935%20L%2041.64%205.935%20L%2041.64%204.696%20C%2041.64%202.851%2040.104%201.894%2037.616%201.894%20L%2037.268%201.894%20C%2034.756%201.894%2033.245%202.829%2033.245%204.277%20L%2033.245%204.535%20C%2033.245%206.053%2034.548%206.402%2038.221%207.104%20C%2042.314%207.899%2044.221%208.971%2044.221%2011.588%20L%2044.221%2011.867%20C%2044.221%2014.32%2041.966%2016.072%2037.664%2016.072%20L%2037.292%2016.072%20C%2032.942%2016.072%2030.735%2014.32%2030.735%2011.26%20L%2030.735%209.976%20L%2033.014%209.976%20L%2033.014%2011.26%20C%2033.014%2013.34%2034.502%2014.181%2037.316%2014.181%20L%2037.664%2014.181%20C%2040.455%2014.181%2041.945%2013.364%2041.945%2011.867%20L%2041.945%2011.61%20C%2041.945%2010.137%2040.618%209.554%2036.99%208.923%20C%2033.175%208.246%2030.944%207.335%2030.944%204.554%20L%2030.944%204.32%20C%2030.944%201.658%2033.362%200%2037.271%200%20L%2037.619%200%20Z%20M%2060.042%200.212%20L%2060.042%202.152%20L%2053.833%202.152%20L%2053.833%2015.863%20L%2051.53%2015.863%20L%2051.53%202.152%20L%2045.344%202.152%20L%2045.344%200.212%20Z%20M%2064.131%200.212%20L%2064.131%2013.923%20L%2073.131%2013.923%20L%2073.131%2015.863%20L%2061.828%2015.863%20L%2061.828%200.212%20Z%20M%2086.963%200.212%20L%2086.963%202.128%20L%2077.241%202.128%20L%2077.241%206.961%20L%2085.684%206.961%20L%2085.684%208.853%20L%2077.241%208.853%20L%2077.241%2013.945%20L%2086.963%2013.945%20L%2086.963%2015.86%20L%2074.94%2015.86%20L%2074.94%200.212%20Z%20M%20109%202%20L%20107.217%202%20L%20107.217%200.212%20L%20103.211%200.212%20L%20103.211%202%20L%20101.43%202%20L%20101.43%200.212%20L%2097.424%200.212%20L%2097.424%204.684%20L%20113.007%204.684%20L%20113.007%200.212%20L%20109%200.212%20Z%20M%20113.005%205.578%20L%20109.444%205.578%20L%20109.444%2015.863%20L%20113.005%2015.863%20Z%20M%2095.643%2015.863%20L%2099.65%2015.863%20L%2099.65%2012.287%20C%2099.65%2010.805%20100.845%209.605%20102.321%209.605%20C%20103.796%209.605%20104.991%2010.805%20104.991%2012.287%20L%20104.991%2015.863%20L%20108.552%2015.863%20L%20108.552%205.578%20L%2097.421%205.578%20L%2095.641%2015.863%20Z%22%20fill%3D%22var(--token-b25ea3a8-37e1-4c01-a024-8e82a4904623%2C%20rgb(250%2C%20250%2C%20250))%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E%3C%2Fsvg%3E - Favicon: https://framerusercontent.com/images/AIX1GGmHSzJBl1MbMDmFZ0EMHE.png - Social card (og:image): https://framerusercontent.com/images/nWHdKftAnklKiPSskgcJquexg.png ## UI Components - buttonPrimary: background=#A855F7, textColor=#000000, borderRadius=1000px, shadow=rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy professionals in consumer lending ## Kastle Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Kastle - AI agents for consumer lending** - Image: https://framerusercontent.com/images/FQeZHGdZ7SRuroOCNiVBA57zKQ.png?width=2000&height=2000 - Source: https://www.kastle.ai/ - **Kastle - AI agents for consumer lending** - Image: https://framerusercontent.com/images/rRfX0aoXSpDFFUDkfUCniWta4Yo.png?scale-down-to=1024&width=1432&height=1590 - Source: https://www.kastle.ai/ - **Kastle - AI agents for consumer lending** - Image: https://framerusercontent.com/images/nWHdKftAnklKiPSskgcJquexg.png - Source: https://www.kastle.ai/ - **Kastle - AI agents for consumer lending** - Image: https://framerusercontent.com/images/822brqgogMl0fKW9VuHOVuLuwA.jpg?width=958&height=639 - Source: https://www.kastle.ai/ - **Kastle - AI agents for consumer lending** - Image: https://framerusercontent.com/images/b1K7Ia1dSlIIjJnyGCX56Zir9w.png?width=3840&height=1337 - Source: https://www.kastle.ai/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "General Sans", "role": "body" }, { "family": "JetBrains Mono", "role": "monospace" }, { "family": "Reckless Neue", "role": "heading" } ], "colors": { "primary": "#A855F7", "secondary": "#34D399", "accent": "#A855F7", "background": "#FFFFFF", "textPrimary": "#0000EE", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "General Sans", "heading": "Reckless Neue" }, "fontStacks": { "heading": [ "Reckless Neue", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "JetBrains Mono", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "51px", "body": "15px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#A855F7", "textColor": "#000000", "borderRadius": "1000px", "borderRadiusCorners": { "topLeft": "1000px", "topRight": "1000px", "bottomRight": "1000px", "bottomLeft": "1000px" }, "shadow": "rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%20113.007%2016.072%22%20overflow%3D%22visible%22%20id%3D%22svg-185937953_2191%22%3E%3Cg%3E%3Cpath%20d%3D%22M%202.303%200.212%20L%202.303%206.94%20L%203.023%206.94%20L%2010.466%200.212%20L%2013.187%200.212%20L%205.187%207.429%20L%205.187%208.2%20L%2013.582%2015.86%20L%2010.605%2015.86%20L%202.978%208.899%20L%202.303%208.899%20L%202.303%2015.86%20L%200%2015.86%20L%200%200.212%20Z%20M%2023.842%200.212%20L%2030.097%2015.86%20L%2027.748%2015.86%20L%2026.004%2011.47%20L%2018.165%2011.47%20L%2016.421%2015.86%20L%2014.211%2015.86%20L%2020.401%200.212%20L%2023.844%200.212%20Z%20M%2018.911%209.578%20L%2025.238%209.578%20L%2022.4%202.477%20L%2021.702%202.477%20Z%20M%2037.616%200.002%20C%2041.338%200.002%2043.919%201.66%2043.919%204.696%20L%2043.919%205.935%20L%2041.64%205.935%20L%2041.64%204.696%20C%2041.64%202.851%2040.104%201.894%2037.616%201.894%20L%2037.268%201.894%20C%2034.756%201.894%2033.245%202.829%2033.245%204.277%20L%2033.245%204.535%20C%2033.245%206.053%2034.548%206.402%2038.221%207.104%20C%2042.314%207.899%2044.221%208.971%2044.221%2011.588%20L%2044.221%2011.867%20C%2044.221%2014.32%2041.966%2016.072%2037.664%2016.072%20L%2037.292%2016.072%20C%2032.942%2016.072%2030.735%2014.32%2030.735%2011.26%20L%2030.735%209.976%20L%2033.014%209.976%20L%2033.014%2011.26%20C%2033.014%2013.34%2034.502%2014.181%2037.316%2014.181%20L%2037.664%2014.181%20C%2040.455%2014.181%2041.945%2013.364%2041.945%2011.867%20L%2041.945%2011.61%20C%2041.945%2010.137%2040.618%209.554%2036.99%208.923%20C%2033.175%208.246%2030.944%207.335%2030.944%204.554%20L%2030.944%204.32%20C%2030.944%201.658%2033.362%200%2037.271%200%20L%2037.619%200%20Z%20M%2060.042%200.212%20L%2060.042%202.152%20L%2053.833%202.152%20L%2053.833%2015.863%20L%2051.53%2015.863%20L%2051.53%202.152%20L%2045.344%202.152%20L%2045.344%200.212%20Z%20M%2064.131%200.212%20L%2064.131%2013.923%20L%2073.131%2013.923%20L%2073.131%2015.863%20L%2061.828%2015.863%20L%2061.828%200.212%20Z%20M%2086.963%200.212%20L%2086.963%202.128%20L%2077.241%202.128%20L%2077.241%206.961%20L%2085.684%206.961%20L%2085.684%208.853%20L%2077.241%208.853%20L%2077.241%2013.945%20L%2086.963%2013.945%20L%2086.963%2015.86%20L%2074.94%2015.86%20L%2074.94%200.212%20Z%20M%20109%202%20L%20107.217%202%20L%20107.217%200.212%20L%20103.211%200.212%20L%20103.211%202%20L%20101.43%202%20L%20101.43%200.212%20L%2097.424%200.212%20L%2097.424%204.684%20L%20113.007%204.684%20L%20113.007%200.212%20L%20109%200.212%20Z%20M%20113.005%205.578%20L%20109.444%205.578%20L%20109.444%2015.863%20L%20113.005%2015.863%20Z%20M%2095.643%2015.863%20L%2099.65%2015.863%20L%2099.65%2012.287%20C%2099.65%2010.805%20100.845%209.605%20102.321%209.605%20C%20103.796%209.605%20104.991%2010.805%20104.991%2012.287%20L%20104.991%2015.863%20L%20108.552%2015.863%20L%20108.552%205.578%20L%2097.421%205.578%20L%2095.641%2015.863%20Z%22%20fill%3D%22var(--token-b25ea3a8-37e1-4c01-a024-8e82a4904623%2C%20rgb(250%2C%20250%2C%20250))%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E%3C%2Fsvg%3E", "favicon": "https://framerusercontent.com/images/AIX1GGmHSzJBl1MbMDmFZ0EMHE.png", "ogImage": "https://framerusercontent.com/images/nWHdKftAnklKiPSskgcJquexg.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Kastle'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Create Agent", "reasoning": "Button #0 has a vibrant brand color (#A855F7) and action-oriented text ('Create Agent'), making it the primary CTA." }, "secondary": { "index": 1, "text": "[data-button-map=\"1\"] [data-lucide] {\n width: 26px !important;\n ", "reasoning": "Button #1 has a different background color (#FFFFFF) and appears less prominent, suitable as a secondary button." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy professionals in consumer lending" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Kastle'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```