# Keet Brand Identity A complete profile of **Keet**'s visual system — colors, typography, components, and personality — extracted from https://trykeet.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/keet - Machine-readable JSON: https://characterquilt.com/branding/keet.json - Per-page llms.txt: https://characterquilt.com/branding/keet/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #475467 | | Accent | #3A3941 | | Body Font | ui-sans-serif | | Heading Font | ui-sans-serif | ## Color Palette - primary: #475467 - secondary: #344054 - accent: #3A3941 - background: #FFFFFF - textPrimary: #000000 - link: #ECF3FF ## Typography - primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif - heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif ## Visual Assets - Logo: 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- Favicon: https://www.trykeet.com/favicon.ico ## UI Components - buttonPrimary: background=#3A3941, textColor=#FFFFFF, borderColor=#747285, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#1D2939, borderColor=#EAECF0, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: enterprise clients ## Keet Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Quick Start | Keet | Documentation** - Image: https://files.buildwithfern.com/https://keet.docs.buildwithfern.com/2025-03-27T17:57:00.576Z/docs/assets/logo.png - Source: https://docs.trykeet.com/overview/quick-start - **AD KEET (1888-1972) - Afrikanergeskiedenis** - Image: https://afrikanergeskiedenis.co.za/wp-content/uploads/2023/09/AD-Keet.jpg - Source: https://afrikanergeskiedenis.co.za/ad-keet-1888-1972/ - **Keet Health | Digital Health Platform for MSK Patient Engagement** - Image: https://www.keethealth.com/wp-content/uploads/2022/02/keet-health-digital-msk-solutions.jpg - Source: https://www.keethealth.com/ - **Submit a Report | Keet Support** - Image: https://support.keet.io/~gitbook/image?url=https%3A%2F%2F2790250247-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FLZAOh8HGmonUCseQFS35%252Fuploads%252F0MQy5OWnbVtk0OyYZ82Y%252F%25D0%25A1%25D0%25BD%25D0%25B8%25D0%25BC%25D0%25BE%25D0%25BA%2520%25D1%258D%25D0%25BA%25D1%2580%25D0%25B0%25D0%25BD%25D0%25B0%25202025-10-02%2520140058.png%3Falt%3Dmedia%26token%3Da6749fc5-a6f4-4362-bce7-1e5a6c913a79&width=768&dpr=3&quality=100&sign=87a18481&sv=2 - Source: https://support.keet.io/technical-support-and-troubleshooting/submit-a-report - **Keet for Providers | Patient Engagement Platform for Better Outcomes** - Image: https://www.keethealth.com/wp-content/uploads/2021/07/Product-Comp_Provider-Page_Step-1-1.png - Source: https://www.keethealth.com/providers/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "ui-sans-serif", "count": 62 }, { "family": "system-ui", "count": 62 }, { "family": "sans-serif", "count": 62 }, { "family": "Apple Color Emoji", "count": 62 }, { "family": "Segoe UI Emoji", "count": 62 }, { "family": "Segoe UI Symbol", "count": 62 }, { "family": "Noto Color Emoji", "count": 62 } ], "colors": { "primary": "#475467", "secondary": "#344054", "accent": "#3A3941", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#ECF3FF" }, "typography": { "fontFamilies": { "primary": "ui-sans-serif", "heading": "ui-sans-serif" }, "fontStacks": { "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "60px", "h2": "60px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "3px" }, "components": { "buttonPrimary": { "background": "#3A3941", "textColor": "#FFFFFF", "borderColor": "#747285", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#1D2939", "borderColor": "#EAECF0", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.trykeet.com/favicon.ico", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Keet'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Talk to a founder", "reasoning": "Button #1 ('Talk to a founder') is the primary CTA due to its action-oriented text and distinct background color (#3A3941), which stands out against the page's light background." }, "secondary": { "index": 0, "text": "Watch a demo", "reasoning": "Button #0 ('Watch a demo') is secondary because it has a lighter background (#FFFFFF) and less prominent action text compared to the primary button." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "enterprise clients" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Keet'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```