# Kenley Brand Identity A complete profile of **Kenley**'s visual system — colors, typography, components, and personality — extracted from https://kenley.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/kenley - Machine-readable JSON: https://characterquilt.com/branding/kenley.json - Per-page llms.txt: https://characterquilt.com/branding/kenley/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #7C868D | | Accent | #114362 | | Body Font | Inter | | Heading Font | Alliance No.1 | ## Color Palette - primary: #7C868D - secondary: #E3EEF9 - accent: #114362 - background: #FFFFFF - textPrimary: #114362 - link: #114362 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Alliance No.1 — https://fonts.google.com/specimen/Alliance+No.1 ## Visual Assets - Logo: https://www.kenley.ai/images/logo-lockup-primary.svg - Favicon: https://www.kenley.ai/favicon.ico - Social card (og:image): https://answergrid.b-cdn.net/kenley-website-preview-image.jpg ## UI Components - buttonPrimary: background=#114362, textColor=#FFFFFF, borderRadius=2px, shadow=none - buttonSecondary: background=#F8FBFE, textColor=#FFFFFF, borderRadius=4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: consulting professionals ## Kenley Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Kenley - AI for Consulting** - Image: https://www.kenley.ai/_next/image?url=%2Fimages%2Flanding-page%2Flife-sciences.webp&w=3840&q=95 - Source: https://www.kenley.ai/ - **Kenley - AI for Consulting** - Image: https://www.kenley.ai/_next/image?url=%2Fimages%2Flanding-page%2Fms-add-in.webp&w=3840&q=95 - Source: https://www.kenley.ai/ - **Kenley - AI for Consulting** - Image: https://www.kenley.ai/_next/image?url=%2Fimages%2Flanding-page%2Foperations.webp&w=3840&q=95 - Source: https://www.kenley.ai/ - **Kenley - AI for Consulting** - Image: https://www.kenley.ai/_next/image?url=%2Fimages%2Flanding-page%2Fma.webp&w=3840&q=95 - Source: https://www.kenley.ai/ - **Kenley - AI for Consulting** - Image: https://www.kenley.ai/_next/image?url=%2Fimages%2Flanding-page%2Fgenerate-decks.webp&w=3840&q=95 - Source: https://www.kenley.ai/ - **Kenley - AI for Consulting** - Image: https://www.kenley.ai/_next/image?url=%2Fimages%2Flanding-page%2Fworkflows.webp&w=3840&q=95 - Source: https://www.kenley.ai/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Alliance No.1", "role": "heading" }, { "family": "Inter", "role": "body" }, { "family": "Tiempos Headline", "role": "heading" } ], "colors": { "primary": "#7C868D", "secondary": "#E3EEF9", "accent": "#114362", "background": "#FFFFFF", "textPrimary": "#114362", "link": "#114362" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Alliance No.1" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Arial" ] }, "fontSizes": { "h1": "16px", "h2": "64px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#114362", "textColor": "#FFFFFF", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F8FBFE", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": "https://www.kenley.ai/images/logo-lockup-primary.svg", "favicon": "https://www.kenley.ai/favicon.ico", "ogImage": "https://answergrid.b-cdn.net/kenley-website-preview-image.jpg", "logoAlt": "Workspace Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Kenley' from the URL and page title.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request a Demo", "reasoning": "Button #0 with text 'Request a Demo' uses the vibrant brand color #114362, making it the most prominent CTA on the page." }, "secondary": { "index": 2, "text": "Case Study", "reasoning": "Button #2 with text 'Case Study' uses a different background color #F8FBFE, making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "consulting professionals" }, "designSystem": { "framework": "material", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Kenley' from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```