# KeyDB Brand Identity

A complete profile of **KeyDB**'s visual system — colors, typography, components, and personality — extracted from https://keydb.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/keydb
- Machine-readable JSON: https://characterquilt.com/branding/keydb.json
- Per-page llms.txt: https://characterquilt.com/branding/keydb/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #303846 |
| Accent | #FFFC00 |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #303846
- secondary: #091E42
- accent: #FFFC00
- background: #18191A
- textPrimary: #18191A
- link: #FFFC00

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: https://docs.keydb.dev/img/keydb.svg
- Favicon: https://docs.keydb.dev/img/favicon/keydb-icon.svg
- Social card (og:image): https://docs.keydb.dev/img/keydb_2400x1254.png

## UI Components

- buttonPrimary: background=#FFFC00, textColor=#091E42, borderRadius=0px, shadow=none
- buttonSecondary: background=#242526, textColor=#F5F6F7, borderRadius=6.4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech professionals

## KeyDB Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Welcome to KeyDB Docs | KeyDB - The Faster Redis Alternative**
  - Image: https://docs.keydb.dev/img/keydb_2400x1254.png
  - Source: https://docs.keydb.dev/docs/
- **Redis TLS was a big hit to performance – a look at how KeyDB addressed it |  KeyDB - The Faster Redis Alternative**
  - Image: https://docs.keydb.dev/assets/images/ops_comparison-31f55e2d03d6fa37406c6f3e95996906.png
  - Source: https://docs.keydb.dev/blog/2020/09/29/blog-post/
- **Rethinking the Redis EXPIRE command | KeyDB - The Faster Redis Alternative**
  - Image: https://docs.keydb.dev/assets/images/issue135-6c4a3820134e33bba205cd7e5643db29.PNG
  - Source: https://docs.keydb.dev/blog/2019/10/21/blog-post/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#303846",
    "secondary": "#091E42",
    "accent": "#FFFC00",
    "background": "#18191A",
    "textPrimary": "#18191A",
    "link": "#FFFC00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Cantarell",
        "Noto Sans",
        "sans-serif",
        "BlinkMacSystemFont",
        "Helvetica",
        "Arial",
        "Apple Color Emoji"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Cantarell",
        "Noto Sans",
        "sans-serif",
        "BlinkMacSystemFont",
        "Helvetica",
        "Arial",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Cantarell",
        "Noto Sans",
        "sans-serif",
        "BlinkMacSystemFont",
        "Helvetica",
        "Arial",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFC00",
      "textColor": "#091E42",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#242526",
      "textColor": "#F5F6F7",
      "borderRadius": "6.4px",
      "borderRadiusCorners": {
        "topLeft": "6.4px",
        "topRight": "6.4px",
        "bottomRight": "6.4px",
        "bottomLeft": "6.4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://docs.keydb.dev/img/keydb.svg",
    "favicon": "https://docs.keydb.dev/img/favicon/keydb-icon.svg",
    "ogImage": "https://docs.keydb.dev/img/keydb_2400x1254.png",
    "logoHref": "/",
    "logoAlt": "KeyDB"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'KeyDB'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "×",
      "reasoning": "Button #1 uses the vibrant accent color #FFFC00, which is eye-catching and likely intended for a primary action, despite its minimal text."
    },
    "secondary": {
      "index": 0,
      "text": "Skip to main content",
      "reasoning": "Button #0 has a more subdued color (#242526) and serves a navigational purpose, making it suitable as a secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'KeyDB'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```