# Khatabook Brand Identity A complete profile of **Khatabook**'s visual system — colors, typography, components, and personality — extracted from https://khatabook.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/khatabook - Machine-readable JSON: https://characterquilt.com/branding/khatabook.json - Per-page llms.txt: https://characterquilt.com/branding/khatabook/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #D92D20 | | Accent | #D92D20 | | Body Font | Noto Sans | | Heading Font | Poppins | ## Color Palette - primary: #D92D20 - secondary: #0E1725 - accent: #D92D20 - background: #FFFFFF - textPrimary: #212121 - link: #DC343B ## Typography - primary: Noto Sans — https://fonts.google.com/specimen/Noto+Sans - heading: Poppins — https://fonts.google.com/specimen/Poppins ## Visual Assets - Logo: 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- Favicon: https://khatabook.com/icon.png ## UI Components - input: background=transparent, textColor=#212121, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#D92D20, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 71, 176, 0.05) 0px 2px 1px -1px, rgba(0, 71, 176, 0.05) 0px 1px 1px 0px, rgba(0, 71, 176, 0.05) 0px 1px 3px 0px - buttonSecondary: background=#FFFFFF, textColor=#0E1725, borderRadius=8px, shadow=rgba(0, 71, 176, 0.05) 0px 2px 1px -1px, rgba(0, 71, 176, 0.05) 0px 1px 1px 0px, rgba(0, 71, 176, 0.05) 0px 1px 3px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: small business owners and entrepreneurs ## Khatabook Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **How Do I Start A Dropshipping Business In India?** - Image: https://khatabook-assets.s3.amazonaws.com/media/post/2021-08-12_140611.1568520000.webp - Source: https://khatabook.com/blog/how-do-i-start-dropshipping-business-in-india/ - **What Is Blogging for Business? Types, Importances and Benefits of Blogging** - Image: https://khatabook-assets.s3.amazonaws.com/media/post/rY0Q50ynbiupLd2Mcw9DVb6nYcA-f-y_w_r40U7UQ2AP9tXgKg6jxDZPiXkQOEKCLI6mNecH1E8cOGc3HFcEUgPZmzpMUrV-lr3ReDAcT3aKKv9x1i4kgu_Rr7hMwBpsST7gu70.webp - Source: https://khatabook.com/blog/blogging-for-business/ - **What Is Blogging for Business? Types, Importances and Benefits of Blogging** - Image: https://khatabook-assets.s3.amazonaws.com/media/post/2022-05-18_102330.6910720000.webp - Source: https://khatabook.com/blog/blogging-for-business/ - **The Detailed Concept of Opportunity Cost: Definition And Examples** - Image: https://khatabook-assets.s3.amazonaws.com/media/post/2022-08-01_142612.9025650000.webp - Source: https://khatabook.com/blog/what-is-opportunity-cost/ - **What Is Blogging for Business? Types, Importances and Benefits of Blogging** - Image: https://khatabook-assets.s3.amazonaws.com/media/uploads/2022/06/28/image.png - Source: https://khatabook.com/blog/blogging-for-business/ - **Taxable Income: What It Is and How It Affects You?** - Image: https://khatabook-assets.s3.amazonaws.com/media/post/2022-03-30_080508.3597960000.webp - Source: https://khatabook.com/blog/taxable-income/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Noto Sans", "role": "body" }, { "family": "Source Sans Pro", "role": "body" }, { "family": "Poppins", "role": "heading" }, { "family": "Grand Hotel", "role": "display" } ], "colors": { "primary": "#D92D20", "secondary": "#0E1725", "accent": "#D92D20", "background": "#FFFFFF", "textPrimary": "#212121", "link": "#DC343B" }, "typography": { "fontFamilies": { "primary": "Noto Sans", "heading": "Poppins" }, "fontStacks": { "heading": [ "Source Sans Pro", "sans-serif" ], "body": [ "Source Sans Pro", "sans-serif" ], "paragraph": [ "Noto Sans" ] }, "fontSizes": { "h1": "24px", "h2": "42px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "transparent", "textColor": "#212121", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#D92D20", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 71, 176, 0.05) 0px 2px 1px -1px, rgba(0, 71, 176, 0.05) 0px 1px 1px 0px, rgba(0, 71, 176, 0.05) 0px 1px 3px 0px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0E1725", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 71, 176, 0.05) 0px 2px 1px -1px, rgba(0, 71, 176, 0.05) 0px 1px 1px 0px, rgba(0, 71, 176, 0.05) 0px 1px 3px 0px" } }, "images": { "logo": 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"favicon": "https://khatabook.com/icon.png", "ogImage": null }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is visible, medium-sized, and matches the brand name 'Khatabook'. It is the most appropriate representation of the brand.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started", "reasoning": "Button #0 with text 'Get Started' uses a vibrant brand color (#D92D20) and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 2, "text": "Log In", "reasoning": "Button #2 with text 'Log In' has a different background color (#FFFFFF) and serves as a secondary action, suitable for users who already have an account." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "small business owners and entrepreneurs" }, "designSystem": { "framework": "material", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, and matches the brand name 'Khatabook'. It is the most appropriate representation of the brand.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```