{
  "name": "Kick",
  "slug": "kick",
  "domain": "https://www.kick.co/",
  "sources": [
    "apollo_us_mid",
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      },
      {
        "family": "Inter Tight",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#515D71",
      "secondary": "#2E3849",
      "accent": "#0F1826",
      "background": "#FFFFFF",
      "textPrimary": "#0F1826",
      "link": "#0F1826"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter Tight"
      },
      "fontStacks": {
        "heading": [
          "Inter",
          "sans-serif"
        ],
        "body": [
          "Inter",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "52px",
        "h2": "52px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#FFFFFF",
        "textColor": "#0F1826",
        "borderColor": "#D4D9DE",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#0F1826",
        "textColor": "#FFFFFF",
        "borderColor": "#0F1826",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/66d98929f88ef709c3e0b20b/66dae04a1df1930d7d35c449_Kick%20Logo.svg",
      "favicon": "https://cdn.prod.website-files.com/66d98929f88ef709c3e0b20b/683081d35e71c75081b95f89_Favicon.png",
      "ogImage": "https://cdn.prod.website-files.com/64a59b1dcecd43145e92c73c/64eced29072e0881b09cd62b_Open%20graph%2003.png"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kick'.",
      "confidence": 0.95,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Start Free",
        "reasoning": "Button #1 'Start Free' is likely the primary CTA due to its action-oriented text and distinct border, making it stand out among the white background buttons."
      },
      "secondary": {
        "index": 4,
        "text": "View Wall of Love  🤍",
        "reasoning": "Button #4 'View Wall of Love 🤍' is the only button with a different background color (#0F1826), making it suitable as a secondary CTA."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business owners and accountants"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kick'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/kick/2cb813c7c0.webp",
      "alt": "FAQs | Kick Help Center",
      "source_url": "https://help.kick.co/article/financial-reports-and-insights-faqs",
      "image_url": "https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01K3V0R5G4Z1D8WFX0BXR3S8RZ",
      "width": 2886,
      "height": 1478,
      "bytes": 506066,
      "query": "site:kick.co",
      "query_suffix": "site:kick.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/kick/0cf7b11f0b.webp",
      "alt": "General Ledger | Kick Help Center",
      "source_url": "https://help.kick.co/article/financial-reports-and-insights-general-ledger",
      "image_url": "https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01JXYGSC4PQE2T8CX806FJFQNH",
      "width": 2890,
      "height": 1514,
      "bytes": 346175,
      "query": "site:kick.co",
      "query_suffix": "site:kick.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/kick/fad2e69659.webp",
      "alt": "Accounts | Kick Help Center",
      "source_url": "https://help.kick.co/article/data-and-integrations-accounts",
      "image_url": "https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01K0VQJ0AKD6S3Q2ZCD9G405JQ",
      "width": 1426,
      "height": 1184,
      "bytes": 154474,
      "query": "site:kick.co",
      "query_suffix": "site:kick.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/kick/c3b3c2c7e8.webp",
      "alt": "Automatic receipt matching | Kick Help Center",
      "source_url": "https://help.kick.co/article/personalization-automatic-receipt-matching",
      "image_url": "https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01KFYKWX3K26X5Q8NAC3EEJ9Z7",
      "width": 1471,
      "height": 932,
      "bytes": 157321,
      "query": "site:kick.co",
      "query_suffix": "site:kick.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/kick/adddcaaed4.webp",
      "alt": "Kick | Bookkeepers",
      "source_url": "https://www.kick.co/bookkeepers",
      "image_url": "https://i.ytimg.com/vi/A_qWEtcQhmM/maxresdefault.jpg",
      "width": 1280,
      "height": 720,
      "bytes": 122891,
      "query": "site:kick.co",
      "query_suffix": "site:kick.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/kick/2359bacbb9.webp",
      "alt": "Profile | Kick Help Center",
      "source_url": "https://help.kick.co/article/managing-your-account-profile",
      "image_url": "https://help.kick.co/og-image",
      "width": 1200,
      "height": 630,
      "bytes": 24924,
      "query": "site:kick.co",
      "query_suffix": "site:kick.co"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter Tight",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter+Tight"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter+Tight&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/kick",
  "agent_instructions": "You are designing or implementing in Kick's brand identity.\n\n# Brand profile\n- Company: Kick\n- Source: https://www.kick.co/\n- Color scheme: light\n\n# Colors\n- primary: #515D71\n- secondary: #2E3849\n- accent: #0F1826\n- background: #FFFFFF\n- textPrimary: #0F1826\n- link: #0F1826\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter Tight — https://fonts.google.com/specimen/Inter+Tight\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter+Tight&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#FFFFFF, textColor=#0F1826, borderColor=#D4D9DE, borderRadius=8px, shadow=none\n- buttonSecondary: background=#0F1826, textColor=#FFFFFF, borderColor=#0F1826, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business owners and accountants\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/kick.json",
  "page_markdown": "# Kick Brand Identity\n\nA complete profile of **Kick**'s visual system — colors, typography, components, and personality — extracted from https://www.kick.co/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/kick\n- Machine-readable JSON: https://characterquilt.com/branding/kick.json\n- Per-page llms.txt: https://characterquilt.com/branding/kick/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #515D71 |\n| Accent | #0F1826 |\n| Body Font | Inter |\n| Heading Font | Inter Tight |\n\n## Color Palette\n\n- primary: #515D71\n- secondary: #2E3849\n- accent: #0F1826\n- background: #FFFFFF\n- textPrimary: #0F1826\n- link: #0F1826\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter Tight — https://fonts.google.com/specimen/Inter+Tight\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/66d98929f88ef709c3e0b20b/66dae04a1df1930d7d35c449_Kick%20Logo.svg\n- Favicon: https://cdn.prod.website-files.com/66d98929f88ef709c3e0b20b/683081d35e71c75081b95f89_Favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/64a59b1dcecd43145e92c73c/64eced29072e0881b09cd62b_Open%20graph%2003.png\n\n## UI Components\n\n- buttonPrimary: background=#FFFFFF, textColor=#0F1826, borderColor=#D4D9DE, borderRadius=8px, shadow=none\n- buttonSecondary: background=#0F1826, textColor=#FFFFFF, borderColor=#0F1826, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business owners and accountants\n\n## Kick Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **FAQs | Kick Help Center**\n  - Image: https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01K3V0R5G4Z1D8WFX0BXR3S8RZ\n  - Source: https://help.kick.co/article/financial-reports-and-insights-faqs\n- **General Ledger | Kick Help Center**\n  - Image: https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01JXYGSC4PQE2T8CX806FJFQNH\n  - Source: https://help.kick.co/article/financial-reports-and-insights-general-ledger\n- **Accounts | Kick Help Center**\n  - Image: https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01K0VQJ0AKD6S3Q2ZCD9G405JQ\n  - Source: https://help.kick.co/article/data-and-integrations-accounts\n- **Automatic receipt matching | Kick Help Center**\n  - Image: https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01KFYKWX3K26X5Q8NAC3EEJ9Z7\n  - Source: https://help.kick.co/article/personalization-automatic-receipt-matching\n- **Kick | Bookkeepers**\n  - Image: https://i.ytimg.com/vi/A_qWEtcQhmM/maxresdefault.jpg\n  - Source: https://www.kick.co/bookkeepers\n- **Profile | Kick Help Center**\n  - Image: https://help.kick.co/og-image\n  - Source: https://help.kick.co/article/managing-your-account-profile\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Inter Tight\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#515D71\",\n    \"secondary\": \"#2E3849\",\n    \"accent\": \"#0F1826\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#0F1826\",\n    \"link\": \"#0F1826\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter Tight\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"52px\",\n      \"h2\": \"52px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#0F1826\",\n      \"borderColor\": \"#D4D9DE\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#0F1826\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#0F1826\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/66d98929f88ef709c3e0b20b/66dae04a1df1930d7d35c449_Kick%20Logo.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/66d98929f88ef709c3e0b20b/683081d35e71c75081b95f89_Favicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/64a59b1dcecd43145e92c73c/64eced29072e0881b09cd62b_Open%20graph%2003.png\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kick'.\",\n    \"confidence\": 0.95,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Start Free\",\n      \"reasoning\": \"Button #1 'Start Free' is likely the primary CTA due to its action-oriented text and distinct border, making it stand out among the white background buttons.\"\n    },\n    \"secondary\": {\n      \"index\": 4,\n      \"text\": \"View Wall of Love  🤍\",\n      \"reasoning\": \"Button #4 'View Wall of Love 🤍' is the only button with a different background color (#0F1826), making it suitable as a secondary CTA.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business owners and accountants\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kick'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}