# Kick Brand Identity

A complete profile of **Kick**'s visual system — colors, typography, components, and personality — extracted from https://www.kick.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/kick
- Machine-readable JSON: https://characterquilt.com/branding/kick.json
- Per-page llms.txt: https://characterquilt.com/branding/kick/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #515D71 |
| Accent | #0F1826 |
| Body Font | Inter |
| Heading Font | Inter Tight |

## Color Palette

- primary: #515D71
- secondary: #2E3849
- accent: #0F1826
- background: #FFFFFF
- textPrimary: #0F1826
- link: #0F1826

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter Tight — https://fonts.google.com/specimen/Inter+Tight

## Visual Assets

- Logo: https://cdn.prod.website-files.com/66d98929f88ef709c3e0b20b/66dae04a1df1930d7d35c449_Kick%20Logo.svg
- Favicon: https://cdn.prod.website-files.com/66d98929f88ef709c3e0b20b/683081d35e71c75081b95f89_Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/64a59b1dcecd43145e92c73c/64eced29072e0881b09cd62b_Open%20graph%2003.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0F1826, borderColor=#D4D9DE, borderRadius=8px, shadow=none
- buttonSecondary: background=#0F1826, textColor=#FFFFFF, borderColor=#0F1826, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business owners and accountants

## Kick Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **FAQs | Kick Help Center**
  - Image: https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01K3V0R5G4Z1D8WFX0BXR3S8RZ
  - Source: https://help.kick.co/article/financial-reports-and-insights-faqs
- **General Ledger | Kick Help Center**
  - Image: https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01JXYGSC4PQE2T8CX806FJFQNH
  - Source: https://help.kick.co/article/financial-reports-and-insights-general-ledger
- **Accounts | Kick Help Center**
  - Image: https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01K0VQJ0AKD6S3Q2ZCD9G405JQ
  - Source: https://help.kick.co/article/data-and-integrations-accounts
- **Automatic receipt matching | Kick Help Center**
  - Image: https://prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com/w_01JKXKPYB5Q0PBMZBNY0T9CKGA/wFile_01KFYKWX3K26X5Q8NAC3EEJ9Z7
  - Source: https://help.kick.co/article/personalization-automatic-receipt-matching
- **Kick | Bookkeepers**
  - Image: https://i.ytimg.com/vi/A_qWEtcQhmM/maxresdefault.jpg
  - Source: https://www.kick.co/bookkeepers
- **Profile | Kick Help Center**
  - Image: https://help.kick.co/og-image
  - Source: https://help.kick.co/article/managing-your-account-profile

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Inter Tight",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#515D71",
    "secondary": "#2E3849",
    "accent": "#0F1826",
    "background": "#FFFFFF",
    "textPrimary": "#0F1826",
    "link": "#0F1826"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter Tight"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "52px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0F1826",
      "borderColor": "#D4D9DE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0F1826",
      "textColor": "#FFFFFF",
      "borderColor": "#0F1826",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66d98929f88ef709c3e0b20b/66dae04a1df1930d7d35c449_Kick%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/66d98929f88ef709c3e0b20b/683081d35e71c75081b95f89_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/64a59b1dcecd43145e92c73c/64eced29072e0881b09cd62b_Open%20graph%2003.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kick'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start Free",
      "reasoning": "Button #1 'Start Free' is likely the primary CTA due to its action-oriented text and distinct border, making it stand out among the white background buttons."
    },
    "secondary": {
      "index": 4,
      "text": "View Wall of Love  🤍",
      "reasoning": "Button #4 'View Wall of Love 🤍' is the only button with a different background color (#0F1826), making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business owners and accountants"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kick'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```