# Kickpay Brand Identity

A complete profile of **Kickpay**'s visual system — colors, typography, components, and personality — extracted from https://kickpay.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/kickpay
- Machine-readable JSON: https://characterquilt.com/branding/kickpay.json
- Per-page llms.txt: https://characterquilt.com/branding/kickpay/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #677294 |
| Accent | #33AE72 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #677294
- secondary: #051441
- accent: #33AE72
- background: #FFFFFF
- textPrimary: #5E2CED
- link: #5E2CED

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://kickpay.com/img/header/BI_GT300x100(1x).png
- Favicon: https://kickpay.com/img/300x300.png

## UI Components

- input: background=#FFFFFF, textColor=#222D39, borderColor=#C3C3C3, borderRadius=4px, shadow=rgba(12, 0, 46, 0.04) 0px 2px 4px 0px
- buttonPrimary: background=#33AE72, textColor=#FFFFFF, borderColor=#33AE72, borderRadius=45px, shadow=none
- buttonSecondary: background=#004472, textColor=#FFFFFF, borderColor=#004472, borderRadius=45px, shadow=rgba(12, 0, 46, 0.1) 0px 20px 30px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking financing solutions

## Kickpay Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Kickpay. As we announce the launch of Kickpay… | by Kickpay | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:700/1*SGFrMMfGW8E5oouRXAu5Wg.png
  - Source: https://medium.com/@kickpay/kickpay-fd50c48e084c
- **Kickpay - Starter Story**
  - Image: https://d1coqmn8qm80r4.cloudfront.net/businesses/website_screenshots/000/001/035/original/tempCOHDHOLF.png?1548369242
  - Source: https://www.starterstory.com/tools/kickpay
- **Kickpay - 2025 Company Profile, Team, Funding & Competitors - Tracxn**
  - Image: https://cdn.tracxn.com/images/seo/social/companies/kickpay-overview-1708107700638.webp
  - Source: https://tracxn.com/d/companies/kickpay/__3i_k9rkmgoRF53byMqDjkACrZzGcsjf4eYr6FD2qaGI
- **Kickpay. As we announce the launch of Kickpay… | by Kickpay | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:700/1*WTlwfI6o_X5egXJ0RW5nhA.png
  - Source: https://medium.com/@kickpay/kickpay-fd50c48e084c
- **Kickpay. As we announce the launch of Kickpay… | by Kickpay | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:1200/1*H0Tmtb4_ahBBT8F9UYcaTw.png
  - Source: https://medium.com/@kickpay/kickpay-fd50c48e084c

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#677294",
    "secondary": "#051441",
    "accent": "#33AE72",
    "background": "#FFFFFF",
    "textPrimary": "#5E2CED",
    "link": "#5E2CED"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "15px",
      "h2": "35px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#222D39",
      "borderColor": "#C3C3C3",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(12, 0, 46, 0.04) 0px 2px 4px 0px"
    },
    "buttonPrimary": {
      "background": "#33AE72",
      "textColor": "#FFFFFF",
      "borderColor": "#33AE72",
      "borderRadius": "45px",
      "borderRadiusCorners": {
        "topLeft": "45px",
        "topRight": "45px",
        "bottomRight": "45px",
        "bottomLeft": "45px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#004472",
      "textColor": "#FFFFFF",
      "borderColor": "#004472",
      "borderRadius": "45px",
      "borderRadiusCorners": {
        "topLeft": "45px",
        "topRight": "45px",
        "bottomRight": "45px",
        "bottomLeft": "45px"
      },
      "shadow": "rgba(12, 0, 46, 0.1) 0px 20px 30px 0px"
    }
  },
  "images": {
    "logo": "https://kickpay.com/img/header/BI_GT300x100(1x).png",
    "favicon": "https://kickpay.com/img/300x300.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kickpay'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is the primary CTA due to its vibrant green color (#33AE72) and action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Learn more about the process",
      "reasoning": "Button #1 with text 'Learn more about the process' is selected as secondary because it has a different color group (blue #004472) and serves a supportive role."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking financing solutions"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kickpay'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```