# Kiko Brand Identity A complete profile of **Kiko**'s visual system — colors, typography, components, and personality — extracted from http://kiko.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/kiko - Machine-readable JSON: https://characterquilt.com/branding/kiko.json - Per-page llms.txt: https://characterquilt.com/branding/kiko/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #001128 | | Accent | #AB7A64 | | Body Font | Nunito | | Heading Font | Nunito | ## Color Palette - primary: #001128 - secondary: #B7ACA2 - accent: #AB7A64 - background: #F4F4F4 - textPrimary: #2B2C2D - link: #AB7A64 ## Typography - primary: Nunito — https://fonts.google.com/specimen/Nunito - heading: Nunito — https://fonts.google.com/specimen/Nunito ## Visual Assets - Logo: https://bestshop.com/cdn/shop/files/Gray_h_1.png?v=1745552654&width=600 - Favicon: https://bestshop.com/cdn/shop/files/logo_Gray_6cf103c5-d5a9-4754-bbef-0520dfdb40df.png?crop=center&height=32&v=1745552696&width=32 - Social card (og:image): http://bestshop.com/cdn/shop/files/ChatGPT_Image_2025_5_9_12_09_20_d1be0fa4-b6ab-409b-92de-f8ab36ca4541.png?v=1747722093 ## UI Components - input: background=#F4F4F4, textColor=#2B2C2D, borderColor=null, borderRadius=6px, shadow=none - buttonPrimary: background=#AB7A64, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=#B7ACA2, textColor=#262626, borderRadius=7px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: online shoppers looking for deals ## Kiko Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **BestShop | Best Price, Smart Shopping** - Image: https://bestshop.com/cdn/shop/files/ChatGPT_Image_2025_5_25_19_18_49.png?v=1748172140&width=3840 - Source: http://www.kiko.com/ - **BestShop | Best Price, Smart Shopping** - Image: https://bestshop.com/cdn/shop/files/The_Best_Small_Appliances_in_2025.png?v=1747709291&width=3200 - Source: http://www.kiko.com/ - **BestShop | Best Price, Smart Shopping** - Image: http://bestshop.com/cdn/shop/files/ChatGPT_Image_2025_5_9_12_09_20_d1be0fa4-b6ab-409b-92de-f8ab36ca4541.png?v=1747722093 - Source: http://www.kiko.com/ - **BestShop | Best Price, Smart Shopping** - Image: https://bestshop.com/cdn/shop/files/Sfb033ed976e646369395367bbf4f131a3.webp?v=1746754918&width=533 - Source: http://www.kiko.com/ - **BestShop | Best Price, Smart Shopping** - Image: https://bestshop.com/cdn/shop/files/Apple_s_Unique_Ports.png?v=1747709825&width=3200 - Source: http://www.kiko.com/ - **BestShop | Best Price, Smart Shopping** - Image: https://bestshop.com/cdn/shop/files/Sc2d1dc76435749e3839b0fa7410ae68ar.webp?v=1748842166&width=533 - Source: http://www.kiko.com/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Nunito", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#001128", "secondary": "#B7ACA2", "accent": "#AB7A64", "background": "#F4F4F4", "textPrimary": "#2B2C2D", "link": "#AB7A64" }, "typography": { "fontFamilies": { "primary": "Nunito", "heading": "Nunito" }, "fontStacks": { "heading": [ "system_ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica Neue", "Noto Sans", "Liberation Sans", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "Nunito", "sans-serif" ], "paragraph": [ "system_ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica Neue", "Noto Sans", "Liberation Sans", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "42px", "h2": "25.2px", "body": "13.65px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "#F4F4F4", "textColor": "#2B2C2D", "borderColor": null, "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#AB7A64", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#B7ACA2", "textColor": "#262626", "borderRadius": "7px", "borderRadiusCorners": { "topLeft": "7px", "topRight": "7px", "bottomRight": "7px", "bottomLeft": "7px" }, "shadow": "none" } }, "images": { "logo": "https://bestshop.com/cdn/shop/files/Gray_h_1.png?v=1745552654&width=600", "favicon": "https://bestshop.com/cdn/shop/files/logo_Gray_6cf103c5-d5a9-4754-bbef-0520dfdb40df.png?crop=center&height=32&v=1745552696&width=32", "ogImage": "http://bestshop.com/cdn/shop/files/ChatGPT_Image_2025_5_9_12_09_20_d1be0fa4-b6ab-409b-92de-f8ab36ca4541.png?v=1747722093", "logoHref": "/", "logoAlt": "BestShop" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'BestShop'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Freedom to Celebrate – Your Juneteenth Offer Inside! Get 20% off with code FREEDOM19\n ", "reasoning": "Button #6 has a vibrant accent color (#AB7A64) and a promotional message, making it the most prominent CTA." }, "secondary": { "index": 2, "text": "Check out", "reasoning": "Button #7 has a different background color (#B7ACA2) and serves as a checkout option, making it a suitable secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "online shoppers looking for deals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'BestShop'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```