# Kinside Brand Identity

A complete profile of **Kinside**'s visual system — colors, typography, components, and personality — extracted from https://www.kinside.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/kinside
- Machine-readable JSON: https://characterquilt.com/branding/kinside.json
- Per-page llms.txt: https://characterquilt.com/branding/kinside/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #C9C9DE |
| Accent | #4649DF |
| Body Font | Proxima Nova |
| Heading Font | questa-sans |

## Color Palette

- primary: #C9C9DE
- secondary: #FFE7EE
- accent: #4649DF
- background: #FFFFFF
- textPrimary: #4649DF
- link: #4649DF

## Typography

- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: questa-sans — https://fonts.google.com/specimen/questa-sans

## Visual Assets

- Logo: https://assets.kinside.com/static/web/kinside_logo/powered-by-us-dark.svg
- Favicon: https://www.kinside.com/apple-touch-icon.png?v=BGmq9pRn6G
- Social card (og:image): https://assets.kinside.com/builds/ks-web/44485/static/web/the-modern-child-care-marketplace.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#707070, borderRadius=32px, shadow=none
- buttonPrimary: background=#4649DF, textColor=#FFFFFF, borderRadius=30px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#4649DF, borderColor=#4649DF, borderRadius=27px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: parents looking for childcare solutions

## Kinside Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Purple Moon ELC - Kinside**
  - Image: https://legup-provider-files.s3-us-west-2.amazonaws.com/logo%2F24976%2FPURPLE%20MOON%20logo%20wordmark%20122917.jpg
  - Source: https://www.kinside.com/childcare/co/northglenn/purple-moon-elc-northglenn
- **Kinside: Find child care**
  - Image: https://assets.kinside.com/static/web/product.webp
  - Source: https://www.kinside.com/navia
- **Yasmina Childcare - Kinside**
  - Image: https://legup-provider-files.s3-us-west-2.amazonaws.com/logo%2F3379%2FIMG_8091.jpeg
  - Source: https://www.kinside.com/childcare/wa/seattle/yasmina-childcare-seattle
- **Kinside: Find child care**
  - Image: https://assets.kinside.com/builds/ks-web/44015/assets/kinside-founders-d49f5bc7558e44cecd86a3e6dca75c44eb7a761edd2c5482fc29c9226d0c0d14.jpg
  - Source: https://www.kinside.com/about
- **Bright Beginning Kids Academy - Kinside**
  - Image: https://legup-provider-files.s3-us-west-2.amazonaws.com/logo%2F22133%2FLogo.jpg
  - Source: https://www.kinside.com/childcare/wa/kirkland/bright-beginning-kids-academy
- **Kinside: Find child care**
  - Image: https://assets.kinside.com/static/web/static_pages/provider-classroom2.png
  - Source: https://www.kinside.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "questa-sans",
      "role": "heading"
    },
    {
      "family": "mandrel-normal",
      "role": "display"
    },
    {
      "family": "Georgia",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#C9C9DE",
    "secondary": "#FFE7EE",
    "accent": "#4649DF",
    "background": "#FFFFFF",
    "textPrimary": "#4649DF",
    "link": "#4649DF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "questa-sans"
    },
    "fontStacks": {
      "heading": [
        "mandrel-normal",
        "Georgia",
        "serif"
      ],
      "body": [
        "Proxima Nova",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Proxima Nova",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "36px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#707070",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#4649DF",
      "textColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#4649DF",
      "borderColor": "#4649DF",
      "borderRadius": "27px",
      "borderRadiusCorners": {
        "topLeft": "27px",
        "topRight": "27px",
        "bottomRight": "27px",
        "bottomLeft": "27px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://assets.kinside.com/static/web/kinside_logo/powered-by-us-dark.svg",
    "favicon": "https://www.kinside.com/apple-touch-icon.png?v=BGmq9pRn6G",
    "ogImage": "https://assets.kinside.com/builds/ks-web/44485/static/web/the-modern-child-care-marketplace.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kinside'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "Button #1 ('Sign up') is the primary CTA due to its vibrant blue color (#4649DF), which matches the brand's accent color, and its action-oriented text."
    },
    "secondary": {
      "index": 7,
      "text": "Get started",
      "reasoning": "Button #0 ('Get started') is secondary due to its white background and outline style, providing a contrast to the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "parents looking for childcare solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kinside'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```