# Kodex Brand Identity

A complete profile of **Kodex**'s visual system — colors, typography, components, and personality — extracted from https://www.kodexglobal.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/kodex
- Machine-readable JSON: https://characterquilt.com/branding/kodex.json
- Per-page llms.txt: https://characterquilt.com/branding/kodex/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000040 |
| Accent | #000040 |
| Body Font | Generalsans |
| Heading Font | Generalsans |

## Color Palette

- primary: #000040
- accent: #000040
- background: #FFFFFF
- textPrimary: #0B121E
- link: #0B121E

## Typography

- primary: Generalsans — https://fonts.google.com/specimen/Generalsans
- heading: Generalsans — https://fonts.google.com/specimen/Generalsans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6780cd30ab646602ed371702/686e0370faa21d4372e08b10_Kodex_PrimaryLogo_COLOR.svg
- Favicon: https://cdn.prod.website-files.com/6780cd30ab646602ed371702/679762e47b4625c5332ffb00_favicon%20(2).png
- Social card (og:image): https://cdn.prod.website-files.com/6780cd30ab646602ed371702/69bbb32d17702f3f56988f0d_Frame%202095585944.png

## UI Components

- buttonPrimary: background=#000040, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: law enforcement agencies

## Kodex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Security Leaders: Stop Fraudulent LE Data Requests | Kodex**
  - Image: https://cdn.prod.website-files.com/6780cd30ab646602ed371702/681c56dd7a9a245bdf5f1132_8469040d0f1c7cc1d921b750211f3266_Enterprise-grade%20security%20and%20compliance.webp
  - Source: https://www.kodexglobal.com/teams/security-leaders
- **User Notifications: How to Handle Law Enforcement Requests**
  - Image: https://cdn.prod.website-files.com/6783879c27f7eb0e7c9197aa/67ad81445f0d4eb1d48d7bda_kodex-blog.jpg
  - Source: https://www.kodexglobal.com/blog/user-notifications-overcoming-complexity
- **Security Leaders: Stop Fraudulent LE Data Requests | Kodex**
  - Image: https://cdn.prod.website-files.com/6780cd30ab646602ed371702/681c56dd572e607a991ca5ac_b7fa494b3ad24ec1ec54933fa196874b_Active%20Threat%20Prevention%20-%20Light.webp
  - Source: https://www.kodexglobal.com/teams/security-leaders
- **Security Leaders: Stop Fraudulent LE Data Requests | Kodex**
  - Image: https://cdn.prod.website-files.com/6780cd30ab646602ed371702/6814ea8f7d6ed66d66f8fe39_66d3e7cca81e910d837a27a6a9d73c4a_Kodex%20Banner%205.webp
  - Source: https://www.kodexglobal.com/teams/security-leaders
- **Herd Immunity: Block Fraudulent Law Enforcement Requests**
  - Image: https://cdn.prod.website-files.com/6783879c27f7eb0e7c9197aa/67ad85fedc6c7d026606c94e_herd-blog.jpg
  - Source: https://www.kodexglobal.com/blog/herd-immunity-protecting-the-kodex-community-from-fraudulent-law-enforcement-data-requests
- **Security Leaders: Stop Fraudulent LE Data Requests | Kodex**
  - Image: https://cdn.prod.website-files.com/6780cd30ab646602ed371702/681c56dd5033ec71e108f9fb_633e432d85edd1c4fbf1741d91981e08_Secure%2C%20Encrypted%20Portal%20.webp
  - Source: https://www.kodexglobal.com/teams/security-leaders

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Generalsans",
      "role": "body"
    },
    {
      "family": "Nomixa",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#000040",
    "accent": "#000040",
    "background": "#FFFFFF",
    "textPrimary": "#0B121E",
    "link": "#0B121E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Generalsans",
      "heading": "Generalsans"
    },
    "fontStacks": {
      "heading": [
        "Nomixa",
        "Verdana",
        "sans-serif"
      ],
      "body": [
        "Generalsans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Generalsans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000040",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6780cd30ab646602ed371702/686e0370faa21d4372e08b10_Kodex_PrimaryLogo_COLOR.svg",
    "favicon": "https://cdn.prod.website-files.com/6780cd30ab646602ed371702/679762e47b4625c5332ffb00_favicon%20(2).png",
    "ogImage": "https://cdn.prod.website-files.com/6780cd30ab646602ed371702/69bbb32d17702f3f56988f0d_Frame%202095585944.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 27,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request DemoArrow Right",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the brand's vibrant color (#000040), which is consistent with the primary brand color, and the text 'Request Demo' is action-oriented, indicating a primary action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color (#000040), making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "law enforcement agencies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```