# Koi Brand Identity A complete profile of **Koi**'s visual system — colors, typography, components, and personality — extracted from https://www.koi.security/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/koi - Machine-readable JSON: https://characterquilt.com/branding/koi.json - Per-page llms.txt: https://characterquilt.com/branding/koi/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #050618 | | Accent | #F93F12 | | Body Font | Season Sans | | Heading Font | Season Sans | ## Color Palette - primary: #050618 - secondary: #FDD970 - accent: #F93F12 - background: #FBF7F0 - textPrimary: #454BBB - link: #454BBB ## Typography - primary: Season Sans — https://fonts.google.com/specimen/Season+Sans - heading: Season Sans — https://fonts.google.com/specimen/Season+Sans ## Visual Assets - Logo: https://cdn.prod.website-files.com/67bf17e426d92bdda54af956/67c8217077b742ad19cab085_koi-logo.svg - Favicon: https://cdn.prod.website-files.com/67bf17e426d92bdda54af956/67c99389abda5d42c2ba55fb_Favicon.png - Social card (og:image): https://cdn.prod.website-files.com/67bf17e426d92bdda54af956/689d7637775a71fd67d69618_link%20image.png ## UI Components - input: background=#FFFFFF, textColor=#A2A5DD, borderColor=#A4B3EE, borderRadius=8px, shadow=none - buttonPrimary: background=#F93F12, textColor=#FFFFFF, borderColor=#0B0F5A, borderRadius=8px, shadow=rgb(222, 228, 255) 5px 5px 0px 0px - buttonSecondary: background=#FDD970, textColor=#83311A, borderColor=#BF9485, borderRadius=8px, shadow=rgb(222, 228, 255) 5px 5px 0px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking endpoint security solutions ## Koi Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **How We Hacked Multi-Billion Dollar Companies Using a Fake VSCode Extension** - Image: https://cdn.prod.website-files.com/689ad8c5d13f40cf59df0e0c/69b817abfb05e0c7dff70d68_pic.png - Source: https://blog.koi.security/the-story-of-extensiontotal-how-we-hacked-the-vscode-marketplace-5c6e66a0e9d7 - **Live Updates: Shai-Hulud, The Most Dangerous NPM Breach In History Affecting CrowdStrike and Hundreds of Popular Packages** - Image: https://cdn.prod.website-files.com/67bf17e426d92bdda54af956/68c98338b0fe110bb501ea55_01.png - Source: https://www.koi.security/incident/shai-hulud-npm-supply-chain-attack-crowdstrike-tinycolor?__hstc=74320077.2f3f33a24b44870ec4a577029c49e44b.1763251200323.1763251200324.1763251200325.1&__hssc=74320077.1.1763251200326&__hsfp=3006156910 - **Is Color picker tool - geco safe? | Koidex by Koi** - Image: https://cdn.prod.website-files.com/663a2584f0e4426bba88bb2d/67bdc547e28ec882d4db88e9_Homebrew_logo.svg.png - Source: https://dex.koi.security/redirect/chrome/eokjikchkppnkdipbiggnmlkahcdkikp?ref=ext - **Introducing ExtensionTotal: How to Assess Risk in VS Code Extensions** - Image: https://cdn.prod.website-files.com/689ad8c5d13f40cf59df0e0c/68f98fcb43cbf0b518d4cdee_thumbnail%202.jpg - Source: https://www.koi.security/blog/4-6-introducing-extensiontotal-how-to-assess-risk-in-vs-code-extensions - **Live Updates: Shai-Hulud, The Most Dangerous NPM Breach In History Affecting CrowdStrike and Hundreds of Popular Packages** - Image: https://cdn.prod.website-files.com/689ad8c5d13f40cf59df0e0c/68f99223f5e9051695c41f51_Live%20Updates-%20Shai-Hulud.webp - Source: https://www.koi.security/incident/shai-hulud-npm-supply-chain-attack-crowdstrike-tinycolor?__hstc=74320077.2f3f33a24b44870ec4a577029c49e44b.1763251200323.1763251200324.1763251200325.1&__hssc=74320077.1.1763251200326&__hsfp=3006156910 - **Koidex by Koi** - Image: https://open-vsx.org/api/KhangNghiem/fast-draft/0.11.382/file/icon.png - Source: https://dex.koi.security/?ref=ext ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Season Sans", "role": "body" }, { "family": "Mdnichromevariable Infra", "role": "unknown" } ], "colors": { "primary": "#050618", "secondary": "#FDD970", "accent": "#F93F12", "background": "#FBF7F0", "textPrimary": "#454BBB", "link": "#454BBB" }, "typography": { "fontFamilies": { "primary": "Season Sans", "heading": "Season Sans" }, "fontStacks": { "heading": [ "Mdnichromevariable Infra", "Arial", "sans-serif" ], "body": [ "Season Sans", "Arial", "sans-serif" ], "paragraph": [ "Season Sans", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "46px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#A2A5DD", "borderColor": "#A4B3EE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#F93F12", "textColor": "#FFFFFF", "borderColor": "#0B0F5A", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgb(222, 228, 255) 5px 5px 0px 0px" }, "buttonSecondary": { "background": "#FDD970", "textColor": "#83311A", "borderColor": "#BF9485", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgb(222, 228, 255) 5px 5px 0px 0px" } }, "images": { "logo": "https://cdn.prod.website-files.com/67bf17e426d92bdda54af956/67c8217077b742ad19cab085_koi-logo.svg", "favicon": "https://cdn.prod.website-files.com/67bf17e426d92bdda54af956/67c99389abda5d42c2ba55fb_Favicon.png", "ogImage": "https://cdn.prod.website-files.com/67bf17e426d92bdda54af956/689d7637775a71fd67d69618_link%20image.png", "logoHref": "/", "logoAlt": "Koi logo" }, "__llm_logo_reasoning": { "selectedIndex": 8, "reasoning": "Selected #0 because it is visible, has an alt text matching the brand ('Koi logo'), and links to the homepage, making it the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "GET A DEMO", "reasoning": "Button #1 ('GET A DEMO') has a vibrant and distinct background color (#F93F12) and strong CTA text, making it the primary call-to-action." }, "secondary": { "index": 2, "text": "Get a Demo", "reasoning": "Button #2 ('Get a Demo') has a different background color (#FDD970) from the primary button and serves as a secondary option with similar text but less prominence." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking endpoint security solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, has an alt text matching the brand ('Koi logo'), and links to the homepage, making it the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```