# Kopa Brand Identity

A complete profile of **Kopa**'s visual system — colors, typography, components, and personality — extracted from https://www.kopa.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/kopa
- Machine-readable JSON: https://characterquilt.com/branding/kopa.json
- Per-page llms.txt: https://characterquilt.com/branding/kopa/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #185C97 |
| Accent | #185C97 |
| Body Font | Libre Franklin |
| Heading Font | Soleil |

## Color Palette

- primary: #185C97
- accent: #185C97
- background: #FFFFFF
- textPrimary: #212121
- link: #185C97

## Typography

- primary: Libre Franklin — https://fonts.google.com/specimen/Libre+Franklin
- heading: Soleil — https://fonts.google.com/specimen/Soleil

## Visual Assets

- Logo: https://cdn.prod.website-files.com/5db0fce271caa29576ca05e9/606becbd7cfe8b87d75e2a6a_logo-pacific%402x.png
- Favicon: https://cdn.prod.website-files.com/5db0fce271caa29576ca05e9/606dc973d3733f864205bcc0_kopa-32x32.png
- Social card (og:image): https://static-images.kopa.co/thumbnails/kopa-logo-rectangle-1200x630.jpg

## Brand Personality

Tone: modern · Energy: medium · Audience: young professionals seeking housing solutions

## Kopa Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Kopa AI agents for e-commerce growth - kopa.ai**
  - Image: https://cdn.prod.website-files.com/6894d7f4cfc43069975c86ce/68d6204931aad3c856aa0b66_kopa-og.png
  - Source: https://kopa.ai/
- **Kopa Review: Generate Unlimited UGC Ads Without Hiring a Single Creator -  YouTube**
  - Image: https://i.ytimg.com/vi/MdFl4bECO0w/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLDBy1_C_UE-4ugWXHphomHobpPedQ
  - Source: https://www.youtube.com/watch?v=MdFl4bECO0w
- **Kopa AI agents for e-commerce growth - kopa.ai**
  - Image: https://cdn.prod.website-files.com/6894d7f4cfc43069975c86ce/69ce38618d8046e444db4000_Screenshot%202026-04-02%20at%2012.31.43%20Medium.webp
  - Source: https://kopa.ai/
- **M-Kopa Onboarding Redesign. M-KOPA is a connected asset financing… | by  Kibet Chessesio | Medium**
  - Image: https://miro.medium.com/v2/resize:fit:2000/1*X7QCCfhXiRaoBL30LERGeg.jpeg
  - Source: https://flavianchessesio.medium.com/m-kopa-onboarding-redesign-57567c670439

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Soleil",
      "role": "heading"
    },
    {
      "family": "Libre Franklin",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#185C97",
    "accent": "#185C97",
    "background": "#FFFFFF",
    "textPrimary": "#212121",
    "link": "#185C97"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Libre Franklin",
      "heading": "Soleil"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Soleil",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/5db0fce271caa29576ca05e9/606becbd7cfe8b87d75e2a6a_logo-pacific%402x.png",
    "favicon": "https://cdn.prod.website-files.com/5db0fce271caa29576ca05e9/606dc973d3733f864205bcc0_kopa-32x32.png",
    "ogImage": "https://static-images.kopa.co/thumbnails/kopa-logo-rectangle-1200x630.jpg",
    "logoHref": "/blog/old-home",
    "logoAlt": "Kopa logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and the alt text matches the brand 'Kopa'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "young professionals seeking housing solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and the alt text matches the brand 'Kopa'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```