# Krave Mart Brand Identity

A complete profile of **Krave Mart**'s visual system — colors, typography, components, and personality — extracted from https://www.kravemart.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/krave-mart
- Machine-readable JSON: https://characterquilt.com/branding/krave-mart.json
- Per-page llms.txt: https://characterquilt.com/branding/krave-mart/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FACC06 |
| Accent | #75D69C |
| Body Font | Gilroy |
| Heading Font | Gilroy |

## Color Palette

- primary: #FACC06
- secondary: #5472D2
- accent: #75D69C
- background: #282828
- textPrimary: #282828
- link: #75D69C

## Typography

- primary: Gilroy — https://fonts.google.com/specimen/Gilroy
- heading: Gilroy — https://fonts.google.com/specimen/Gilroy

## Visual Assets

- Logo: https://www.kravemart.com/wp-content/themes/kravemart-child/assets/images/kravemart-logo.png
- Favicon: https://www.kravemart.com/wp-content/uploads/2022/06/kravemart-favicon-logo-1.png

## Brand Personality

Tone: modern · Energy: medium · Audience: urban consumers looking for convenience in grocery shopping

## Krave Mart Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Valentine's Day Ideas That Scream I LOVE YOU - Krave Mart - Your one-stop  online delivery store for groceries, everyday essentials and much more!**
  - Image: https://kravemart.com/wp-content/uploads/2023/02/Him-Her.jpg
  - Source: https://www.kravemart.com/valentines-day-ideas-that-scream-i-love-you/?srsltid=AfmBOorjexPV-FH5ANlXk5iRv2H2_8JiavOaLzHPQMRQtDFdk_dJdYRI
- **Blog - Krave Mart - Your one-stop online delivery store for groceries,  everyday essentials and much more!**
  - Image: https://kravemart.com/wp-content/uploads/2023/06/mango-blog-banner-3.jpg
  - Source: https://kravemart.com/blog/?srsltid=AfmBOoqVrvBEIgrBVR1UNpUhx_BDXAehrEL7zWnoeD1AD20xQtkcN3Ua
- **Valentine's Day Ideas That Scream I LOVE YOU - Krave Mart - Your one-stop  online delivery store for groceries, everyday essentials and much more!**
  - Image: https://kravemart.com/wp-content/uploads/2023/02/Chocolate-Covered-Strawberry-Cake-2-scaled-1.jpg
  - Source: https://www.kravemart.com/valentines-day-ideas-that-scream-i-love-you/?srsltid=AfmBOopIzJjIYIl5we5Og8R9hj00ACp29u4E7hdFk9iDTCjb_jAmkorx
- **Blog - Krave Mart - Your one-stop online delivery store for groceries,  everyday essentials and much more!**
  - Image: https://kravemart.com/wp-content/uploads/2023/07/banner-2.jpg
  - Source: https://kravemart.com/blog/?srsltid=AfmBOoqCLdcRXV7c5d9JAbEOBrAQJZF2kodfSF8osq7UlZKMh6v3EcpW
- **Makeup Under Budget - Krave Mart - Your one-stop online delivery store for  groceries, everyday essentials and much more!**
  - Image: https://kravemart.com/wp-content/uploads/2023/01/Concealer.jpg
  - Source: https://www.kravemart.com/makeup-under-budget/?srsltid=AfmBOoq-3KUO6stlVrGbp_0hixiTMVgEXeURfw_J9AtCvj0bPr2U-tGd
- **Blog - Krave Mart - Your one-stop online delivery store for groceries,  everyday essentials and much more!**
  - Image: https://kravemart.com/wp-content/uploads/2023/07/hunter-beef-2.jpg
  - Source: https://kravemart.com/blog/?srsltid=AfmBOoq88XfOxmrgEcXh8mdCOp_4AtHjc8DMoBkKo4-yUkgwl9pPlBg_

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Gilroy",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FACC06",
    "secondary": "#5472D2",
    "accent": "#75D69C",
    "background": "#282828",
    "textPrimary": "#282828",
    "link": "#75D69C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gilroy",
      "heading": "Gilroy"
    },
    "fontStacks": {
      "heading": [
        "Gilroy"
      ],
      "body": [
        "Gilroy"
      ],
      "paragraph": [
        "Gilroy"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "57px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "https://www.kravemart.com/wp-content/themes/kravemart-child/assets/images/kravemart-logo.png",
    "favicon": "https://www.kravemart.com/wp-content/uploads/2022/06/kravemart-favicon-logo-1.png",
    "ogImage": null,
    "logoHref": "https://www.kravemart.com"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, large, located in the header, and links to the homepage, matching the brand Krave Mart.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban consumers looking for convenience in grocery shopping"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, large, located in the header, and links to the homepage, matching the brand Krave Mart.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```