# Kuna Systems Brand Identity A complete profile of **Kuna Systems**'s visual system — colors, typography, components, and personality — extracted from http://getkuna.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/kuna-systems - Machine-readable JSON: https://characterquilt.com/branding/kuna-systems.json - Per-page llms.txt: https://characterquilt.com/branding/kuna-systems/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #007AFF | | Accent | #007AFF | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #007AFF - secondary: #0000EE - accent: #007AFF - background: #FFFFFF - textPrimary: #333333 - link: #CCE4FF ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://getkuna.com/cdn/shop/files/kuna_logo_blue.svg?v=1728234804&width=64 - Favicon: https://getkuna.com/cdn/shop/files/kunafavicon32w.png?crop=center&height=32&v=1732734233&width=32 ## UI Components - input: background=transparent, textColor=#333333, borderColor=#007AFF, borderRadius=0px, shadow=rgba(71, 106, 178, 0.4) 0px 7px 15px 0px - buttonPrimary: background=#FFFFFF, textColor=#007AFF, borderColor=#CCE4FF, borderRadius=43px, shadow=rgba(71, 106, 178, 0.4) 0px 7px 15px 0px - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#999999, borderRadius=43px, shadow=rgba(71, 106, 178, 0.4) 0px 7px 15px 0px, rgba(255, 255, 255, 0.25) 0px 3px 2px 0px inset, rgba(0, 0, 0, 0.35) 0px -2px 4px 0px inset ## Brand Personality Tone: professional · Energy: medium · Audience: homeowners interested in smart home security ## Kuna Systems Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Adjusting Your Floodlight's Motion Detection Sensitivity – Kuna Help Center** - Image: https://help.getkuna.com/hc/article_attachments/360008882652/2017-12-horizontal_sensor_square.jpg - Source: https://help.getkuna.com/hc/en-us/articles/360001806991-Adjusting-Your-Floodlight-s-Motion-Detection-Sensitivity - **New Feature: Message Playback on Detection | Kuna Blog** - Image: http://getkuna.com/cdn/shop/articles/blog_thumb_automated-greetings-message-playback-on-detection.jpg?v=1509174019&width=600 - Source: https://getkuna.com/blogs/news/2016-10-13-message-playback-on-detection?srsltid=AfmBOooelpVcGIhHBHX7A25Au_7d1s1afjGnubs-gxdoXWRJt_ozZvVf - **Kuna Gift Card** - Image: https://getkuna.com/cdn/shop/products/200gift.png?v=1671646177&width=2708 - Source: https://getkuna.com/products/kuna-gift-card?srsltid=AfmBOoqZq94bl77V4szDvvQH8MyVhEnBCRbRJjLnSrzIuDhWc-P0CODM - **Introducing Kuna AI™, the Smartest Home Security Yet | Kuna Blog** - Image: https://cdn.shopify.com/s/files/1/0674/0629/files/blog_introducing-kuna-ai_00_83152a32-7b48-4bfa-9391-300b9e15f4d5_1024x1024.jpg?v=1509062365 - Source: https://getkuna.com/blogs/news/2017-05-24-introducing-kuna-ai?srsltid=AfmBOooxCoW97InZBttSxS8fjHEv0E399i-dX0ejPr50v0DxGgrOijrE - **Setting Up Your Kuna-SE Powered Device – Kuna Help Center** - Image: https://help.getkuna.com/hc/article_attachments/27953835244059 - Source: https://help.getkuna.com/hc/en-us/articles/27953835249819-Setting-Up-Your-Kuna-SE-Powered-Device - **Real Barking Dog & New Video Voicemail | Kuna Blog** - Image: http://getkuna.com/cdn/shop/articles/blog_thumb_new-auto-greeting-security-features-real-barking-dog-new-video-voicemail.jpg?v=1509145336&width=600 - Source: https://getkuna.com/blogs/news/2016-11-09-new-auto-greeting-security-sounds?srsltid=AfmBOopIbD1fgVH9PWp2kr9E0pT4Q_XQTGoMxzr66-DjjgY3GihgCWSO ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#007AFF", "secondary": "#0000EE", "accent": "#007AFF", "background": "#FFFFFF", "textPrimary": "#333333", "link": "#CCE4FF" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "0px", "h2": "39px", "body": "13px" } }, "spacing": { "baseUnit": 4, "borderRadius": "15px" }, "components": { "input": { "background": "transparent", "textColor": "#333333", "borderColor": "#007AFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "rgba(71, 106, 178, 0.4) 0px 7px 15px 0px" }, "buttonPrimary": { "background": "#FFFFFF", "textColor": "#007AFF", "borderColor": "#CCE4FF", "borderRadius": "43px", "borderRadiusCorners": { "topLeft": "43px", "topRight": "43px", "bottomRight": "43px", "bottomLeft": "43px" }, "shadow": "rgba(71, 106, 178, 0.4) 0px 7px 15px 0px" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#999999", "borderRadius": "43px", "borderRadiusCorners": { "topLeft": "43px", "topRight": "43px", "bottomRight": "43px", "bottomLeft": "43px" }, "shadow": "rgba(71, 106, 178, 0.4) 0px 7px 15px 0px, rgba(255, 255, 255, 0.25) 0px 3px 2px 0px inset, rgba(0, 0, 0, 0.35) 0px -2px 4px 0px inset" } }, "images": { "logo": "https://getkuna.com/cdn/shop/files/kuna_logo_blue.svg?v=1728234804&width=64", "favicon": "https://getkuna.com/cdn/shop/files/kunafavicon32w.png?crop=center&height=32&v=1732734233&width=32", "ogImage": null, "logoHref": "/", "logoAlt": "Kuna" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kuna'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Buy now", "reasoning": "Button #1 ('Buy now') is the primary CTA due to its action-oriented text and use of the brand's primary color (#007AFF) for the text, making it stand out as a call-to-action." }, "secondary": { "index": 10, "text": "Shop now", "reasoning": "Button #3 ('Shop now') is selected as secondary because it has a transparent background, providing a contrast to the primary button's white background, and it still serves an action-oriented purpose." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "homeowners interested in smart home security" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kuna'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```