# Kurios Brand Identity

A complete profile of **Kurios**'s visual system — colors, typography, components, and personality — extracted from https://www.kurios.la/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/kurios
- Machine-readable JSON: https://characterquilt.com/branding/kurios.json
- Per-page llms.txt: https://characterquilt.com/branding/kurios/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #001251 |
| Accent | #749BFC |
| Body Font | Open Sans |
| Heading Font | Open Sans |

## Color Palette

- primary: #001251
- secondary: #457AFF
- accent: #749BFC
- background: #FFFFFF
- textPrimary: #3E4E85
- link: #3E4E85

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/63d13f6b41b400beffe4443b/65f3520d7e84860a6db40680_kurios.la.avif
- Favicon: https://cdn.prod.website-files.com/63d13f6b41b400beffe4443b/641c677b885bcc76686fc60d_32x32.jpg
- Social card (og:image): https://cdn.prod.website-files.com/63d13f6b41b400beffe4443b/687a97883b2ac9f14604af4e_entrenamiento%20y%20acompanamiento.jpg

## UI Components

- buttonPrimary: background=#749BFC, textColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonSecondary: background=#B7FFE0, textColor=#001251, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and teams looking to enhance digital and AI capabilities

## Kurios Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Certificado de Fernanda Malca Medina | Growth Strategy**
  - Image: https://s3.amazonaws.com/static.kurios.la/GrowthStrategy-FernandaMalcaMedina.webp
  - Source: https://certificates.kurios.la/growth-strategy-fernanda-malca-medina
- **El framework de Intent de Pinterest para optimizar la conversión**
  - Image: https://cdn.prod.website-files.com/63da9089ad07427d70f7a2a7/648b18675cd44645682ce0d5_pinterest_181_11zon.webp
  - Source: https://www.kurios.la/blog/framework-intent-para-optimizar-la-conversion
- **Certificado de Raul Sandoval Maldonado | Product Track**
  - Image: https://s3.amazonaws.com/static.kurios.la/ProductTrack-RaulSandovalMaldonado.webp
  - Source: https://certificates.kurios.la/product-track-raul-sandoval-maldonado
- **Los 3 pasos para entregar la mejor experiencia de producto**
  - Image: https://cdn.prod.website-files.com/63da9089ad07427d70f7a2a7/6489e74611bcc31fab8f8943_experiencia-producto_98_11zon.webp
  - Source: https://www.kurios.la/blog/pasos-experiencia-de-producto
- **Certificado de Gianfranco Salinas | Customer Centricity: Working Backwards**
  - Image: https://s3.amazonaws.com/static.kurios.la/CustomerCentricity%3AWorkingBackwards-GianfrancoSalinas.webp
  - Source: https://certificates.kurios.la/customer-centricity-working-backwards-gianfranco-salinas
- **Kurios**
  - Image: https://cdn.prod.website-files.com/63da9089ad07427d70f7a2a7/67210673068849a398c1a38c_transforma%20tu%20experiencia.jpg
  - Source: https://www.kurios.la/industria/retail

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#001251",
    "secondary": "#457AFF",
    "accent": "#749BFC",
    "background": "#FFFFFF",
    "textPrimary": "#3E4E85",
    "link": "#3E4E85"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "26px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#749BFC",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#B7FFE0",
      "textColor": "#001251",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/63d13f6b41b400beffe4443b/65f3520d7e84860a6db40680_kurios.la.avif",
    "favicon": "https://cdn.prod.website-files.com/63d13f6b41b400beffe4443b/641c677b885bcc76686fc60d_32x32.jpg",
    "ogImage": "https://cdn.prod.website-files.com/63d13f6b41b400beffe4443b/687a97883b2ac9f14604af4e_entrenamiento%20y%20acompanamiento.jpg",
    "logoHref": "/",
    "logoAlt": "Untitled UI logotext"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 14,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's identity inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Acompañamiento experto",
      "reasoning": "Button #0 has a vibrant blue background (#749BFC), which aligns with the brand's primary color and is likely intended to draw attention as the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Entrenamiento",
      "reasoning": "Button #1 has a different background color (#B7FFE0) and serves as a secondary option with less emphasis compared to the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and teams looking to enhance digital and AI capabilities"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand's identity inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```