{ "name": "Ladder", "slug": "ladder", "domain": "http://meetladder.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Manrope", "role": "body" } ], "colors": { "primary": "#FF7341", "secondary": "#0D6EFD", "accent": "#FF7341", "background": "#F8F9FE", "textPrimary": "#212529", "link": "#FF7F50" }, "typography": { "fontFamilies": { "primary": "Manrope", "heading": "Manrope" }, "fontStacks": { "heading": [ "Manrope", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen-Sans", "Ubuntu", "Cantarell", "Helvetica Neue", "sans-serif" ], "body": [ "Manrope" ], "paragraph": [ "Manrope" ] }, "fontSizes": { "h1": "39.744px", "h2": "22.08px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#F4F4F4", "textColor": "#333333", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FF7341", "textColor": "#FFFFFF", "borderColor": "#FF7341", "borderRadius": "5.52px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "5.52px", "bottomRight": "5.52px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#32373C", "textColor": "#FFFFFF", "borderRadius": "3.68px", "borderRadiusCorners": { "topLeft": "3.68px", "topRight": "3.68px", "bottomRight": "3.68px", "bottomLeft": "3.68px" }, "shadow": "none" } }, "images": { "logo": "https://conduit.buildforce.com/conduit_horizontal_white.png", "favicon": "https://admin.meetladder.com/wp-content/uploads/2023/06/favicon-256x256.png", "ogImage": "https://conduit-app.buildforce.com/ogimage.png", "logoHref": "/", "logoAlt": "Conduit" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 5, "text": "Search", "reasoning": "Button #5 has a vibrant brand color (#FF7341) and action-oriented text 'Search', making it the primary CTA." }, "secondary": { "index": 3, "text": "View All Jobs", "reasoning": "Button #3 has a neutral background color (#32373C) and provides a secondary action 'View All Jobs', suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "construction professionals and job seekers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ladder/e4d3fce971.webp", "alt": "Ladder - #1 job board for the people building America", "source_url": "https://meetladder.com/", "image_url": "https://admin.meetladder.com/wp-content/uploads/2023/06/cover-photo-edited-scaled.jpg", "width": 2560, "height": 1707, "bytes": 480130, "query": "site:meetladder.com", "query_suffix": "site:meetladder.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ladder/d276146395.webp", "alt": "Ladder - #1 job board for the people building America", "source_url": "https://meetladder.com/", "image_url": "https://admin.meetladder.com/wp-content/uploads/2023/06/case-study-bg.jpeg", "width": 2250, "height": 1500, "bytes": 185445, "query": "site:meetladder.com", "query_suffix": "site:meetladder.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ladder/355dd9e032.webp", "alt": "Ladder - #1 job board for the people building America", "source_url": "https://meetladder.com/", "image_url": "https://conduit.buildforce.com/conduit_logo_vertical_white.png", "width": 1109, "height": 733, "bytes": 24446, "query": "site:meetladder.com", "query_suffix": "site:meetladder.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ladder/159342cd66.webp", "alt": "Ladder - #1 job board for the people building America", "source_url": "https://meetladder.com/", "image_url": "https://admin.meetladder.com/wp-content/uploads/2023/06/samuel-edited.png", "width": 758, "height": 758, "bytes": 596689, "query": "site:meetladder.com", "query_suffix": "site:meetladder.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ladder/8af8f94085.webp", "alt": "Careers at DP Jones Electrical - Columbus, GA | Conduit", "source_url": "https://www.meetladder.com/e/DP-Jones-Electrical-TnwQm1avX4", "image_url": "https://api.meetladder.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6Mjc4MiwicHVyIjoiYmxvYl9pZCJ9fQ==--6e56fee313b77ce579c989b2af2511773a3922ba/dpjec.png", "width": 553, "height": 553, "bytes": 186296, "query": "site:meetladder.com", "query_suffix": "site:meetladder.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ladder/a17a3c4934.webp", "alt": "Electrician Apprentice - Villa Rica, GA | Conduit", "source_url": "https://meetladder.com/e/Kemp-Electrical-Contractors-9lYwl6XZQ8/Electrician-Apprentice-Villa-Rica-GA-nk0qYg4W46", "image_url": "https://api.meetladder.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6MzQ4MiwicHVyIjoiYmxvYl9pZCJ9fQ==--7a74b1a77c718376348be9a893ff031f0effd1b7/KEC_Logo_White_Trans_DropShado__1_.webp", "width": 381, "height": 325, "bytes": 21558, "query": "site:meetladder.com", "query_suffix": "site:meetladder.com" } ], "font_resources": [ { "family": "Manrope", "google_fonts_url": "https://fonts.google.com/specimen/Manrope" }, { "family": "Manrope", "google_fonts_url": "https://fonts.google.com/specimen/Manrope" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Manrope&family=Manrope&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/ladder", "agent_instructions": "You are designing or implementing in Ladder's brand identity.\n\n# Brand profile\n- Company: Ladder\n- Source: http://meetladder.com\n- Color scheme: light\n\n# Colors\n- primary: #FF7341\n- secondary: #0D6EFD\n- accent: #FF7341\n- background: #F8F9FE\n- textPrimary: #212529\n- link: #FF7F50\n\n# Typography\n- primary: Manrope — https://fonts.google.com/specimen/Manrope\n- heading: Manrope — https://fonts.google.com/specimen/Manrope\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#F4F4F4, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#FF7341, textColor=#FFFFFF, borderColor=#FF7341, borderRadius=5.52px, shadow=none\n- buttonSecondary: background=#32373C, textColor=#FFFFFF, borderRadius=3.68px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: construction professionals and job seekers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/ladder.json", "page_markdown": "# Ladder Brand Identity\n\nA complete profile of **Ladder**'s visual system — colors, typography, components, and personality — extracted from http://meetladder.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/ladder\n- Machine-readable JSON: https://characterquilt.com/branding/ladder.json\n- Per-page llms.txt: https://characterquilt.com/branding/ladder/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FF7341 |\n| Accent | #FF7341 |\n| Body Font | Manrope |\n| Heading Font | Manrope |\n\n## Color Palette\n\n- primary: #FF7341\n- secondary: #0D6EFD\n- accent: #FF7341\n- background: #F8F9FE\n- textPrimary: #212529\n- link: #FF7F50\n\n## Typography\n\n- primary: Manrope — https://fonts.google.com/specimen/Manrope\n- heading: Manrope — https://fonts.google.com/specimen/Manrope\n\n## Visual Assets\n\n- Logo: https://conduit.buildforce.com/conduit_horizontal_white.png\n- Favicon: https://admin.meetladder.com/wp-content/uploads/2023/06/favicon-256x256.png\n- Social card (og:image): https://conduit-app.buildforce.com/ogimage.png\n\n## UI Components\n\n- input: background=#F4F4F4, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#FF7341, textColor=#FFFFFF, borderColor=#FF7341, borderRadius=5.52px, shadow=none\n- buttonSecondary: background=#32373C, textColor=#FFFFFF, borderRadius=3.68px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: construction professionals and job seekers\n\n## Ladder Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Ladder - #1 job board for the people building America**\n - Image: https://admin.meetladder.com/wp-content/uploads/2023/06/cover-photo-edited-scaled.jpg\n - Source: https://meetladder.com/\n- **Ladder - #1 job board for the people building America**\n - Image: https://admin.meetladder.com/wp-content/uploads/2023/06/case-study-bg.jpeg\n - Source: https://meetladder.com/\n- **Ladder - #1 job board for the people building America**\n - Image: https://conduit.buildforce.com/conduit_logo_vertical_white.png\n - Source: https://meetladder.com/\n- **Ladder - #1 job board for the people building America**\n - Image: https://admin.meetladder.com/wp-content/uploads/2023/06/samuel-edited.png\n - Source: https://meetladder.com/\n- **Careers at DP Jones Electrical - Columbus, GA | Conduit**\n - Image: https://api.meetladder.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6Mjc4MiwicHVyIjoiYmxvYl9pZCJ9fQ==--6e56fee313b77ce579c989b2af2511773a3922ba/dpjec.png\n - Source: https://www.meetladder.com/e/DP-Jones-Electrical-TnwQm1avX4\n- **Electrician Apprentice - Villa Rica, GA | Conduit**\n - Image: https://api.meetladder.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6MzQ4MiwicHVyIjoiYmxvYl9pZCJ9fQ==--7a74b1a77c718376348be9a893ff031f0effd1b7/KEC_Logo_White_Trans_DropShado__1_.webp\n - Source: https://meetladder.com/e/Kemp-Electrical-Contractors-9lYwl6XZQ8/Electrician-Apprentice-Villa-Rica-GA-nk0qYg4W46\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Manrope\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#FF7341\",\n \"secondary\": \"#0D6EFD\",\n \"accent\": \"#FF7341\",\n \"background\": \"#F8F9FE\",\n \"textPrimary\": \"#212529\",\n \"link\": \"#FF7F50\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Manrope\",\n \"heading\": \"Manrope\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Manrope\",\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"Segoe UI\",\n \"Roboto\",\n \"Oxygen-Sans\",\n \"Ubuntu\",\n \"Cantarell\",\n \"Helvetica Neue\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Manrope\"\n ],\n \"paragraph\": [\n \"Manrope\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"39.744px\",\n \"h2\": \"22.08px\",\n \"body\": \"20px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"4px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"#F4F4F4\",\n \"textColor\": \"#333333\",\n \"borderColor\": null,\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#FF7341\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#FF7341\",\n \"borderRadius\": \"5.52px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"5.52px\",\n \"bottomRight\": \"5.52px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#32373C\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"3.68px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"3.68px\",\n \"topRight\": \"3.68px\",\n \"bottomRight\": \"3.68px\",\n \"bottomLeft\": \"3.68px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://conduit.buildforce.com/conduit_horizontal_white.png\",\n \"favicon\": \"https://admin.meetladder.com/wp-content/uploads/2023/06/favicon-256x256.png\",\n \"ogImage\": \"https://conduit-app.buildforce.com/ogimage.png\",\n \"logoHref\": \"/\",\n \"logoAlt\": \"Conduit\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 5,\n \"text\": \"Search\",\n \"reasoning\": \"Button #5 has a vibrant brand color (#FF7341) and action-oriented text 'Search', making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 3,\n \"text\": \"View All Jobs\",\n \"reasoning\": \"Button #3 has a neutral background color (#32373C) and provides a secondary action 'View All Jobs', suitable as a secondary CTA.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"construction professionals and job seekers\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }