# Ladder Brand Identity

A complete profile of **Ladder**'s visual system — colors, typography, components, and personality — extracted from http://meetladder.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ladder
- Machine-readable JSON: https://characterquilt.com/branding/ladder.json
- Per-page llms.txt: https://characterquilt.com/branding/ladder/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF7341 |
| Accent | #FF7341 |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #FF7341
- secondary: #0D6EFD
- accent: #FF7341
- background: #F8F9FE
- textPrimary: #212529
- link: #FF7F50

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://conduit.buildforce.com/conduit_horizontal_white.png
- Favicon: https://admin.meetladder.com/wp-content/uploads/2023/06/favicon-256x256.png
- Social card (og:image): https://conduit-app.buildforce.com/ogimage.png

## UI Components

- input: background=#F4F4F4, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#FF7341, textColor=#FFFFFF, borderColor=#FF7341, borderRadius=5.52px, shadow=none
- buttonSecondary: background=#32373C, textColor=#FFFFFF, borderRadius=3.68px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: construction professionals and job seekers

## Ladder Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ladder - #1 job board for the people building America**
  - Image: https://admin.meetladder.com/wp-content/uploads/2023/06/cover-photo-edited-scaled.jpg
  - Source: https://meetladder.com/
- **Ladder - #1 job board for the people building America**
  - Image: https://admin.meetladder.com/wp-content/uploads/2023/06/case-study-bg.jpeg
  - Source: https://meetladder.com/
- **Ladder - #1 job board for the people building America**
  - Image: https://conduit.buildforce.com/conduit_logo_vertical_white.png
  - Source: https://meetladder.com/
- **Ladder - #1 job board for the people building America**
  - Image: https://admin.meetladder.com/wp-content/uploads/2023/06/samuel-edited.png
  - Source: https://meetladder.com/
- **Careers at DP Jones Electrical - Columbus, GA | Conduit**
  - Image: https://api.meetladder.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6Mjc4MiwicHVyIjoiYmxvYl9pZCJ9fQ==--6e56fee313b77ce579c989b2af2511773a3922ba/dpjec.png
  - Source: https://www.meetladder.com/e/DP-Jones-Electrical-TnwQm1avX4
- **Electrician Apprentice - Villa Rica, GA | Conduit**
  - Image: https://api.meetladder.com/rails/active_storage/blobs/proxy/eyJfcmFpbHMiOnsiZGF0YSI6MzQ4MiwicHVyIjoiYmxvYl9pZCJ9fQ==--7a74b1a77c718376348be9a893ff031f0effd1b7/KEC_Logo_White_Trans_DropShado__1_.webp
  - Source: https://meetladder.com/e/Kemp-Electrical-Contractors-9lYwl6XZQ8/Electrician-Apprentice-Villa-Rica-GA-nk0qYg4W46

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF7341",
    "secondary": "#0D6EFD",
    "accent": "#FF7341",
    "background": "#F8F9FE",
    "textPrimary": "#212529",
    "link": "#FF7F50"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Manrope"
      ],
      "paragraph": [
        "Manrope"
      ]
    },
    "fontSizes": {
      "h1": "39.744px",
      "h2": "22.08px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#F4F4F4",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF7341",
      "textColor": "#FFFFFF",
      "borderColor": "#FF7341",
      "borderRadius": "5.52px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "5.52px",
        "bottomRight": "5.52px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#32373C",
      "textColor": "#FFFFFF",
      "borderRadius": "3.68px",
      "borderRadiusCorners": {
        "topLeft": "3.68px",
        "topRight": "3.68px",
        "bottomRight": "3.68px",
        "bottomLeft": "3.68px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://conduit.buildforce.com/conduit_horizontal_white.png",
    "favicon": "https://admin.meetladder.com/wp-content/uploads/2023/06/favicon-256x256.png",
    "ogImage": "https://conduit-app.buildforce.com/ogimage.png",
    "logoHref": "/",
    "logoAlt": "Conduit"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Search",
      "reasoning": "Button #5 has a vibrant brand color (#FF7341) and action-oriented text 'Search', making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "View All Jobs",
      "reasoning": "Button #3 has a neutral background color (#32373C) and provides a secondary action 'View All Jobs', suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction professionals and job seekers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```