# Lago Brand Identity A complete profile of **Lago**'s visual system — colors, typography, components, and personality — extracted from https://www.getlago.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/lago - Machine-readable JSON: https://characterquilt.com/branding/lago.json - Per-page llms.txt: https://characterquilt.com/branding/lago/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #006CFA | | Accent | #006CFA | | Body Font | GT America | | Heading Font | GT America | ## Color Palette - primary: #006CFA - accent: #006CFA - background: #83868B - textPrimary: #83868B - link: #131923 ## Typography - primary: GT America — https://fonts.google.com/specimen/GT+America - heading: GT America — https://fonts.google.com/specimen/GT+America ## Visual Assets - Logo: https://getlago.com/logo.svg - Favicon: https://getlago.com/favicon/apple-touch-icon.png - Social card (og:image): https://getlago.com/og/og-home.png ## UI Components - input: background=#FCFCFC, textColor=#000000, borderColor=#CECECE, borderRadius=8px, shadow=none - buttonPrimary: background=#006CFA, textColor=#EEEEEE, borderRadius=8px, shadow=none - buttonSecondary: background=#FCFCFC, textColor=#000000, borderColor=#CECECE, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px ## Brand Personality Tone: modern · Energy: medium · Audience: developers and tech companies ## Lago Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Lago Blog | How soon should you have a design system?** - Image: https://uploads-ssl.webflow.com/63569f390f3a7ad4c76d2bd6/6357e462659a5a0f5eb7b532_63345cb3f3c90955550e4265_figma-structure.jpeg - Source: https://getlago.com/blog/how-soon-should-you-have-a-design-system - **Lago Blog | Insights on Billing, Pricing & Growth** - Image: https://getlago.com/og/og-blog.png - Source: https://www.getlago.com/blog - **Lago Blog | How soon should you have a design system?** - Image: https://uploads-ssl.webflow.com/63569f390f3a7ad4c76d2bd6/6357e462659a5acb4ab7b535_63345db517664054a51367ea_ressource.jpeg - Source: https://getlago.com/blog/how-soon-should-you-have-a-design-system - **Lago Blog | Insights on Billing, Pricing & Growth** - Image: https://www.getlago.com/playbook-blog.png - Source: https://www.getlago.com/blog - **Lago Blog | 8 SaaS usage-based pricing examples from successful SaaS companies** - Image: https://cdn.prod.website-files.com/63569f390f3a7ad4c76d2bd6/6866890aa9bc3de1efcce782_anthropicpricing.webp - Source: https://getlago.com/blog/usage-based-pricing-examples - **Lago Blog | Insights on Billing, Pricing & Growth** - Image: https://www.getlago.com/_next/image?url=https%3A%2F%2Flago.ghost.io%2Fcontent%2Fimages%2F2025%2F12%2FSEO-Blog-Post-BG-2-6.png&w=2048&q=75 - Source: https://www.getlago.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "GT America", "role": "body" } ], "colors": { "primary": "#006CFA", "accent": "#006CFA", "background": "#83868B", "textPrimary": "#83868B", "link": "#131923" }, "typography": { "fontFamilies": { "primary": "GT America", "heading": "GT America" }, "fontStacks": { "heading": [ "gtAmerica", "gtAmerica Fallback" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "gtAmerica", "gtAmerica Fallback" ] }, "fontSizes": { "h1": "64px", "h2": "64px", "body": "14px" } }, "spacing": { "baseUnit": 8, "borderRadius": "8px" }, "components": { "input": { "background": "#FCFCFC", "textColor": "#000000", "borderColor": "#CECECE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#006CFA", "textColor": "#EEEEEE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FCFCFC", "textColor": "#000000", "borderColor": "#CECECE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" } }, "images": { "logo": "https://getlago.com/logo.svg", "favicon": "https://getlago.com/favicon/apple-touch-icon.png", "ogImage": "https://getlago.com/og/og-home.png", "logoHref": "/", "logoAlt": "Getlago" }, "__llm_logo_reasoning": { "selectedIndex": 3, "reasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lago'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Book demo", "reasoning": "Button #5 has a vibrant blue background (#006CFA), which is the brand color, and the text 'Book demo' is action-oriented, making it the primary CTA." }, "secondary": { "index": 15, "text": "Explore open source", "reasoning": "Button #4 has a light background (#FCFCFC) and offers a secondary action 'Explore open source', which complements the primary CTA without competing with it." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "developers and tech companies" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 3, "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lago'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```