{ "name": "Laguna", "slug": "laguna", "domain": "https://withlaguna.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Source Sans Pro", "role": "body" }, { "family": "Playfair Display", "role": "heading" }, { "family": "GD Sherpa", "role": "unknown" } ], "colors": { "primary": "#8995A9", "secondary": "#09757A", "accent": "#FFFF00", "background": "#000000", "textPrimary": "#000000", "link": "#FFFF00" }, "typography": { "fontFamilies": { "primary": "Source Sans Pro", "heading": "Playfair Display" }, "fontStacks": { "heading": [ "Playfair Display", "Georgia", "serif" ], "body": [ "Times New Roman" ], "paragraph": [ "Source Sans Pro", "arial", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "transparent", "textColor": "#ABABAB", "borderColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#8995A9", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "favicon": "https://img1.wsimg.com/isteam/ip/static/pwa-app/logo-default.png/:/rs=w:57,h:57,m", "ogImage": "https://img1.wsimg.com/isteam/videos/uA41GmyyG8IMaxXdb" }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "No valid brand logo was found as the only candidate is invisible and too small to be considered a primary brand logo.", "confidence": 0.2, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Learn More", "reasoning": "Button #2 ('Learn More') is selected as the primary CTA because it has a distinct border color (#8995A9) that aligns with the brand's primary color, making it stand out more than the other buttons." }, "secondary": { "index": 1, "text": "Send", "reasoning": "Button #1 ('Send') is chosen as secondary because it shares the same background color as the other buttons but lacks the distinct border of Button #2, making it less prominent." }, "confidence": 0.8 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy individuals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.8, "colors": 0.9, "overall": 0.8500000000000001 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "No valid brand logo was found as the only candidate is invisible and too small to be considered a primary brand logo.", "confidence": 0.2 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/laguna/cbb888eca4.webp", "alt": "Original 1973 CHEVROLET CHEVELLE LAGUNA Full Color Ad ~ Vintage GM Advertisement", "source_url": "https://www.ebay.com/itm/192414516301", "image_url": "https://i.ebayimg.com/images/g/PAoAAOSwrxdaSUs7/s-l1200.jpg", "width": 696, "height": 842, "bytes": 115322, "query": "\"Laguna\" ad", "query_suffix": "\"Laguna\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/laguna/6c98e81ad3.webp", "alt": "Landing Page Template Laguna Graphic by raharjabagus7 · Creative Fabrica", "source_url": "https://www.creativefabrica.com/product/landing-page-template-laguna/", "image_url": "https://www.creativefabrica.com/wp-content/uploads/2022/07/18/Landing-Page-Template-Laguna-Graphics-34374914-1.jpg", "width": 1200, "height": 800, "bytes": 92238, "query": "\"Laguna\" landing page", "query_suffix": "\"Laguna\" landing page" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/laguna/547d2268ea.webp", "alt": "Laguna Beach launches ad campaign to stop bad behavior as complaints rise about visitors - ABC7 Los Angeles", "source_url": "https://abc7.com/post/laguna-beach-launches-ad-campaign-stop-bad-behavior-complaints-rise-visitors/15151075/", "image_url": "https://cdn.abcotvs.com/dip/images/15151978_080624-kabc-6pm-laguna-tourists-vid.jpg?w=1600", "width": 1600, "height": 900, "bytes": 532990, "query": "\"Laguna\" ad", "query_suffix": "\"Laguna\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/laguna/9dd628c91c.webp", "alt": "Landing Page Template Laguna Graphic by raharjabagus7 · Creative Fabrica", "source_url": "https://www.creativefabrica.com/product/landing-page-template-laguna/", "image_url": "https://www.creativefabrica.com/wp-content/uploads/2022/07/18/Landing-Page-Template-Laguna-Graphics-34374914-2-580x387.jpg", "width": 580, "height": 387, "bytes": 15548, "query": "\"Laguna\" landing page", "query_suffix": "\"Laguna\" landing page" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/laguna/8049c1a9ad.webp", "alt": "Shiseido Americas Corporation - Did you hear? NARS brought the heat! | Work | dentsu X | experience beyond", "source_url": "https://www.dxglobal.com/work/did-you-hear-nars-brought-the-heat/", "image_url": "https://deib16pf1gezr.cloudfront.net/images/NARS3.png", "width": 678, "height": 824, "bytes": 564393, "query": "\"Laguna\" ad", "query_suffix": "\"Laguna\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/laguna/3f85155c5e.webp", "alt": "Visit Laguna Beach Dashboard 11/6 by visitlaguna - Issuu", "source_url": "https://issuu.com/visitlaguna/docs/vlb_economic_dash_11-06-2023_r3b", "image_url": "https://image.isu.pub/231105230533-03ecd7bc228ceaac8f0f07dfc7d18b28/jpg/page_1_thumb_large.jpg", "width": 371, "height": 480, "bytes": 35260, "query": "\"Laguna\" report", "query_suffix": "\"Laguna\" report" } ], "font_resources": [ { "family": "Source Sans Pro", "google_fonts_url": "https://fonts.google.com/specimen/Source+Sans+Pro" }, { "family": "Playfair Display", "google_fonts_url": "https://fonts.google.com/specimen/Playfair+Display" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Source+Sans+Pro&family=Playfair+Display&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/laguna", "agent_instructions": "You are designing or implementing in Laguna's brand identity.\n\n# Brand profile\n- Company: Laguna\n- Source: https://withlaguna.com\n- Color scheme: light\n\n# Colors\n- primary: #8995A9\n- secondary: #09757A\n- accent: #FFFF00\n- background: #000000\n- textPrimary: #000000\n- link: #FFFF00\n\n# Typography\n- primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro\n- heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#ABABAB, borderColor=#FFFFFF, borderRadius=4px, shadow=none\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#8995A9, borderRadius=4px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy individuals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/laguna.json", "page_markdown": "# Laguna Brand Identity\n\nA complete profile of **Laguna**'s visual system — colors, typography, components, and personality — extracted from https://withlaguna.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/laguna\n- Machine-readable JSON: https://characterquilt.com/branding/laguna.json\n- Per-page llms.txt: https://characterquilt.com/branding/laguna/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #8995A9 |\n| Accent | #FFFF00 |\n| Body Font | Source Sans Pro |\n| Heading Font | Playfair Display |\n\n## Color Palette\n\n- primary: #8995A9\n- secondary: #09757A\n- accent: #FFFF00\n- background: #000000\n- textPrimary: #000000\n- link: #FFFF00\n\n## Typography\n\n- primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro\n- heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display\n\n## Visual Assets\n\n- Favicon: https://img1.wsimg.com/isteam/ip/static/pwa-app/logo-default.png/:/rs=w:57,h:57,m\n- Social card (og:image): https://img1.wsimg.com/isteam/videos/uA41GmyyG8IMaxXdb\n\n## UI Components\n\n- input: background=transparent, textColor=#ABABAB, borderColor=#FFFFFF, borderRadius=4px, shadow=none\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#8995A9, borderRadius=4px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy individuals\n\n## Laguna Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Original 1973 CHEVROLET CHEVELLE LAGUNA Full Color Ad ~ Vintage GM Advertisement**\n - Image: https://i.ebayimg.com/images/g/PAoAAOSwrxdaSUs7/s-l1200.jpg\n - Source: https://www.ebay.com/itm/192414516301\n- **Landing Page Template Laguna Graphic by raharjabagus7 · Creative Fabrica**\n - Image: https://www.creativefabrica.com/wp-content/uploads/2022/07/18/Landing-Page-Template-Laguna-Graphics-34374914-1.jpg\n - Source: https://www.creativefabrica.com/product/landing-page-template-laguna/\n- **Laguna Beach launches ad campaign to stop bad behavior as complaints rise about visitors - ABC7 Los Angeles**\n - Image: https://cdn.abcotvs.com/dip/images/15151978_080624-kabc-6pm-laguna-tourists-vid.jpg?w=1600\n - Source: https://abc7.com/post/laguna-beach-launches-ad-campaign-stop-bad-behavior-complaints-rise-visitors/15151075/\n- **Landing Page Template Laguna Graphic by raharjabagus7 · Creative Fabrica**\n - Image: https://www.creativefabrica.com/wp-content/uploads/2022/07/18/Landing-Page-Template-Laguna-Graphics-34374914-2-580x387.jpg\n - Source: https://www.creativefabrica.com/product/landing-page-template-laguna/\n- **Shiseido Americas Corporation - Did you hear? NARS brought the heat! | Work | dentsu X | experience beyond**\n - Image: https://deib16pf1gezr.cloudfront.net/images/NARS3.png\n - Source: https://www.dxglobal.com/work/did-you-hear-nars-brought-the-heat/\n- **Visit Laguna Beach Dashboard 11/6 by visitlaguna - Issuu**\n - Image: https://image.isu.pub/231105230533-03ecd7bc228ceaac8f0f07dfc7d18b28/jpg/page_1_thumb_large.jpg\n - Source: https://issuu.com/visitlaguna/docs/vlb_economic_dash_11-06-2023_r3b\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Source Sans Pro\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Playfair Display\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"GD Sherpa\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#8995A9\",\n \"secondary\": \"#09757A\",\n \"accent\": \"#FFFF00\",\n \"background\": \"#000000\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#FFFF00\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Source Sans Pro\",\n \"heading\": \"Playfair Display\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Playfair Display\",\n \"Georgia\",\n \"serif\"\n ],\n \"body\": [\n \"Times New Roman\"\n ],\n \"paragraph\": [\n \"Source Sans Pro\",\n \"arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"64px\",\n \"h2\": \"48px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"4px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#ABABAB\",\n \"borderColor\": \"#FFFFFF\",\n \"borderRadius\": \"4px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"4px\",\n \"topRight\": \"4px\",\n \"bottomRight\": \"4px\",\n \"bottomLeft\": \"4px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#000000\",\n \"borderColor\": \"#8995A9\",\n \"borderRadius\": \"4px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"4px\",\n \"topRight\": \"4px\",\n \"bottomRight\": \"4px\",\n \"bottomLeft\": \"4px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"favicon\": \"https://img1.wsimg.com/isteam/ip/static/pwa-app/logo-default.png/:/rs=w:57,h:57,m\",\n \"ogImage\": \"https://img1.wsimg.com/isteam/videos/uA41GmyyG8IMaxXdb\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": -1,\n \"reasoning\": \"No valid brand logo was found as the only candidate is invisible and too small to be considered a primary brand logo.\",\n \"confidence\": 0.2,\n \"rejected\": true,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 2,\n \"text\": \"Learn More\",\n \"reasoning\": \"Button #2 ('Learn More') is selected as the primary CTA because it has a distinct border color (#8995A9) that aligns with the brand's primary color, making it stand out more than the other buttons.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Send\",\n \"reasoning\": \"Button #1 ('Send') is chosen as secondary because it shares the same background color as the other buttons but lacks the distinct border of Button #2, making it less prominent.\"\n },\n \"confidence\": 0.8\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"tech-savvy individuals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.8,\n \"colors\": 0.9,\n \"overall\": 0.8500000000000001\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": -1,\n \"selectedLogoReasoning\": \"No valid brand logo was found as the only candidate is invisible and too small to be considered a primary brand logo.\",\n \"confidence\": 0.2\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }