# Lapel Brand Identity

A complete profile of **Lapel**'s visual system — colors, typography, components, and personality — extracted from https://lapel.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lapel
- Machine-readable JSON: https://characterquilt.com/branding/lapel.json
- Per-page llms.txt: https://characterquilt.com/branding/lapel/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #1587FA |
| Body Font | Inter |
| Heading Font | Season Mix Medium |

## Color Palette

- primary: #0000EE
- accent: #1587FA
- background: #FFFFFF
- textPrimary: #2C2C33
- link: #1587FA

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Season Mix Medium — https://fonts.google.com/specimen/Season+Mix+Medium

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%2066%2026%22%20overflow%3D%22visible%22%20id%3D%22svg547800736_2017%22%3E%3Cpath%20d%3D%22M%203.777%200%20L%200%200%20L%200%2020.955%20L%2014.241%2020.955%20L%2014.241%2017.661%20L%203.777%2017.661%20Z%20M%2022.899%205.383%20C%2018.751%205.383%2016.27%207.301%2016.098%2010.647%20L%2016.082%2010.957%20L%2019.564%2010.957%20L%2019.584%2010.684%20C%2019.709%209.017%2020.218%208.222%2022.784%208.222%20C%2025.35%208.222%2025.289%209.458%2025.289%209.864%20C%2025.289%2011.016%2024.158%2011.276%2021.803%2011.712%20C%2018.564%2012.314%2015.403%2013.213%2015.403%2016.9%20C%2015.403%2019.565%2017.462%2021.353%2020.528%2021.353%20C%2022.587%2021.353%2024.227%2020.688%2025.327%2019.417%20L%2025.348%2020.955%20L%2028.661%2020.955%20L%2028.661%2010.69%20C%2028.661%207.218%2026.668%205.381%2022.899%205.381%20Z%20M%2025.289%2013.449%20L%2025.289%2014.993%20C%2025.289%2017.198%2023.747%2018.515%2021.164%2018.515%20C%2019.633%2018.515%2018.95%2017.957%2018.95%2016.702%20C%2018.95%2015.448%2019.855%2014.76%2022.413%2014.256%20C%2023.698%2013.989%2024.673%2013.747%2025.289%2013.451%20Z%20M%2038.121%205.412%20C%2036.066%205.412%2034.695%206.253%2033.824%207.125%20L%2033.824%205.841%20L%2030.394%205.841%20L%2030.394%2026%20L%2033.824%2026%20L%2033.824%2019.642%20C%2034.645%2020.524%2035.988%2021.357%2038.121%2021.357%20C%2042.259%2021.357%2045.039%2018.159%2045.039%2013.401%20C%2045.039%208.642%2042.259%205.416%2038.121%205.416%20L%2038.121%205.412%20Z%20M%2041.465%2013.397%20C%2041.465%2015.731%2040.469%2018.458%2037.659%2018.458%20C%2035.312%2018.458%2033.853%2016.518%2033.853%2013.397%20C%2033.853%2010.275%2035.275%208.335%2037.659%208.335%20C%2040.467%208.335%2041.465%2011.062%2041.465%2013.397%20Z%20M%2053.786%205.383%20C%2049.179%205.383%2046.202%208.517%2046.202%2013.368%20C%2046.202%2018.219%2049.179%2021.381%2053.786%2021.381%20C%2057.394%2021.381%2059.987%2019.516%2060.895%2016.265%20L%2060.999%2015.893%20L%2057.487%2015.893%20L%2057.427%2016.111%20C%2057.318%2016.512%2056.641%2018.513%2053.843%2018.513%20C%2052.047%2018.513%2049.935%2017.437%2049.733%2014.431%20L%2061.016%2014.431%20L%2061.049%2014.171%20C%2061.079%2013.924%2061.079%2013.496%2061.079%2013.081%20C%2061.079%208.331%2058.285%205.38%2053.786%205.38%20Z%20M%2057.524%2011.651%20L%2049.752%2011.651%20C%2050.035%209.603%2051.585%208.252%2053.7%208.252%20C%2055.814%208.252%2057.388%209.636%2057.524%2011.651%20Z%20M%2066%200%20L%2062.57%200%20L%2062.57%2020.957%20L%2066%2020.957%20Z%22%20fill%3D%22var(--token-f2770a42-5d75-447e-9fd9-c58ae29f43c0%2C%20rgb(44%2C%2044%2C%2051))%20%2F*%20%7B%26quot%3Bname%26quot%3B%3A%26quot%3BPrimary%26quot%3B%7D%20*%2F%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E
- Favicon: https://framerusercontent.com/images/ab1gN8LaEVvf4FqYd5ZJg6O4dRo.png
- Social card (og:image): https://framerusercontent.com/assets/R4zaRC2tMO9p14MRchgMCTf9VAQ.jpg

## Brand Personality

Tone: modern · Energy: medium · Audience: unknown

## Lapel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lapel**
  - Image: https://framerusercontent.com/assets/R4zaRC2tMO9p14MRchgMCTf9VAQ.jpg
  - Source: https://lapel.com/
- **1949 Movado Lapel Watches Ad - Time on your Lapel**
  - Image: https://i.ebayimg.com/images/g/edgAAOSwQeNh6G58/s-l1200.jpg
  - Source: https://www.ebay.com/itm/224798956377
- **Antique Old-Mine Cut Diamond Lapel Pin – Wrist Aficionado**
  - Image: https://wristaficionado.com/cdn/shop/files/antique-pin-jewels-aficionado-41316292526324.jpg?v=1713301910&width=1275
  - Source: https://wristaficionado.com/products/antique-old-mine-cut-diamond-lapel-pin?srsltid=AfmBOorOheOwUDM-3TnuGWXQ0_u_oMVpPUC4KS9-LX1dW9RnlSduhoUs
- **Lapel Pin Badges WordPress Theme & Template | InkThemes**
  - Image: https://www.inkthemes.com/wp-content/uploads/2018/11/60510.png
  - Source: https://www.inkthemes.com/market/lapel-pin-badges-wordpress-theme/
- **Antique Old-Mine Cut Diamond Lapel Pin – Wrist Aficionado**
  - Image: https://wristaficionado.com/cdn/shop/files/vintage-lapel-pin-63773-jewels-aficionado-41315014377716.jpg?crop=region&crop_height=1275&crop_left=0&crop_top=187&crop_width=1275&v=1713280852&width=1275
  - Source: https://wristaficionado.com/products/antique-old-mine-cut-diamond-lapel-pin?srsltid=AfmBOopQfW34cOqokg33AKIQExOvTJLHGxotVyeZMrbwjijxa-ZUfg_A

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Season Mix Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#1587FA",
    "background": "#FFFFFF",
    "textPrimary": "#2C2C33",
    "link": "#1587FA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Season Mix Medium"
    },
    "fontStacks": {
      "heading": [
        "Season Mix Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "28px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%2066%2026%22%20overflow%3D%22visible%22%20id%3D%22svg547800736_2017%22%3E%3Cpath%20d%3D%22M%203.777%200%20L%200%200%20L%200%2020.955%20L%2014.241%2020.955%20L%2014.241%2017.661%20L%203.777%2017.661%20Z%20M%2022.899%205.383%20C%2018.751%205.383%2016.27%207.301%2016.098%2010.647%20L%2016.082%2010.957%20L%2019.564%2010.957%20L%2019.584%2010.684%20C%2019.709%209.017%2020.218%208.222%2022.784%208.222%20C%2025.35%208.222%2025.289%209.458%2025.289%209.864%20C%2025.289%2011.016%2024.158%2011.276%2021.803%2011.712%20C%2018.564%2012.314%2015.403%2013.213%2015.403%2016.9%20C%2015.403%2019.565%2017.462%2021.353%2020.528%2021.353%20C%2022.587%2021.353%2024.227%2020.688%2025.327%2019.417%20L%2025.348%2020.955%20L%2028.661%2020.955%20L%2028.661%2010.69%20C%2028.661%207.218%2026.668%205.381%2022.899%205.381%20Z%20M%2025.289%2013.449%20L%2025.289%2014.993%20C%2025.289%2017.198%2023.747%2018.515%2021.164%2018.515%20C%2019.633%2018.515%2018.95%2017.957%2018.95%2016.702%20C%2018.95%2015.448%2019.855%2014.76%2022.413%2014.256%20C%2023.698%2013.989%2024.673%2013.747%2025.289%2013.451%20Z%20M%2038.121%205.412%20C%2036.066%205.412%2034.695%206.253%2033.824%207.125%20L%2033.824%205.841%20L%2030.394%205.841%20L%2030.394%2026%20L%2033.824%2026%20L%2033.824%2019.642%20C%2034.645%2020.524%2035.988%2021.357%2038.121%2021.357%20C%2042.259%2021.357%2045.039%2018.159%2045.039%2013.401%20C%2045.039%208.642%2042.259%205.416%2038.121%205.416%20L%2038.121%205.412%20Z%20M%2041.465%2013.397%20C%2041.465%2015.731%2040.469%2018.458%2037.659%2018.458%20C%2035.312%2018.458%2033.853%2016.518%2033.853%2013.397%20C%2033.853%2010.275%2035.275%208.335%2037.659%208.335%20C%2040.467%208.335%2041.465%2011.062%2041.465%2013.397%20Z%20M%2053.786%205.383%20C%2049.179%205.383%2046.202%208.517%2046.202%2013.368%20C%2046.202%2018.219%2049.179%2021.381%2053.786%2021.381%20C%2057.394%2021.381%2059.987%2019.516%2060.895%2016.265%20L%2060.999%2015.893%20L%2057.487%2015.893%20L%2057.427%2016.111%20C%2057.318%2016.512%2056.641%2018.513%2053.843%2018.513%20C%2052.047%2018.513%2049.935%2017.437%2049.733%2014.431%20L%2061.016%2014.431%20L%2061.049%2014.171%20C%2061.079%2013.924%2061.079%2013.496%2061.079%2013.081%20C%2061.079%208.331%2058.285%205.38%2053.786%205.38%20Z%20M%2057.524%2011.651%20L%2049.752%2011.651%20C%2050.035%209.603%2051.585%208.252%2053.7%208.252%20C%2055.814%208.252%2057.388%209.636%2057.524%2011.651%20Z%20M%2066%200%20L%2062.57%200%20L%2062.57%2020.957%20L%2066%2020.957%20Z%22%20fill%3D%22var(--token-f2770a42-5d75-447e-9fd9-c58ae29f43c0%2C%20rgb(44%2C%2044%2C%2051))%20%2F*%20%7B%26quot%3Bname%26quot%3B%3A%26quot%3BPrimary%26quot%3B%7D%20*%2F%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/ab1gN8LaEVvf4FqYd5ZJg6O4dRo.png",
    "ogImage": "https://framerusercontent.com/assets/R4zaRC2tMO9p14MRchgMCTf9VAQ.jpg",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the only candidate, is visible, and links to the homepage, which is a strong indicator of being the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the only candidate, is visible, and links to the homepage, which is a strong indicator of being the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```