# Last Energy Brand Identity

A complete profile of **Last Energy**'s visual system — colors, typography, components, and personality — extracted from https://www.lastenergy.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/last-energy
- Machine-readable JSON: https://characterquilt.com/branding/last-energy.json
- Per-page llms.txt: https://characterquilt.com/branding/last-energy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E37056 |
| Accent | #E37056 |
| Body Font | Assistant |
| Heading Font | Blinker |

## Color Palette

- primary: #E37056
- secondary: #4B5264
- accent: #E37056
- background: #FBF8ED
- textPrimary: #1F2942
- link: #1F2942

## Typography

- primary: Assistant — https://fonts.google.com/specimen/Assistant
- heading: Blinker — https://fonts.google.com/specimen/Blinker

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22129%22%20height%3D%2240%22%20viewBox%3D%220%200%20129%2040%22%20fill%3D%22currentColor%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M86.5033%2017.2146C86.5033%2016.2582%2086.3598%2015.1823%2085.7143%2014.4411C84.997%2013.6043%2083.8733%2013.2935%2082.7974%2013.1022L80.3108%2012.6718C79.9283%2012.6001%2079.4023%2012.5045%2079.1154%2012.2176C78.8763%2011.9785%2078.8524%2011.572%2078.8524%2011.2373C78.8524%2010.8787%2078.948%2010.4961%2079.2588%2010.2809C79.5935%2010.0418%2080.5021%209.99402%2080.9085%209.99402H85.3796V7.14883H80.9803C79.5935%207.14883%2077.8243%207.3162%2076.7244%208.22475C75.7681%208.96593%2075.4812%2010.0657%2075.4812%2011.2373V11.5242C75.4812%2012.5045%2075.6246%2013.5326%2076.2463%2014.2738C77.107%2015.1345%2078.3264%2015.4214%2079.3784%2015.5888L81.5302%2015.9474C81.9366%2016.0191%2082.4866%2016.1626%2082.7735%2016.4495C83.0126%2016.6408%2083.0604%2017.2385%2083.0604%2017.5254C83.0604%2018.0036%2083.0125%2018.41%2082.6061%2018.673C82.0801%2018.96%2081.3867%2018.9839%2080.8129%2018.9839H78.7328C78.0634%2018.9839%2076.9157%2018.96%2075.9115%2018.936V21.6856C76.3897%2021.7095%2076.844%2021.7095%2078.6611%2021.7095H80.7651C82.2714%2021.7095%2084.0407%2021.59%2085.26%2020.7053C86.2642%2019.9163%2086.5033%2018.7209%2086.5033%2017.5015V17.2146ZM113.903%2025.4871H110.054C108.117%2025.4871%20105.965%2025.6784%20104.579%2027.0173C103.359%2028.1889%20103.096%2030.0538%20103.096%2031.7513V33.7358C103.096%2035.2899%20103.24%2037.3461%20104.507%2038.5415C105.798%2039.8326%20108.022%2040%20109.695%2040H112.684C113.401%2040%20114.118%2039.9283%20114.644%2039.4501C115.075%2038.9719%20115.123%2038.2546%20115.123%2037.8482V31.7753H109.719V34.5487H111.727V37.2026H109.647C108.882%2037.2026%20107.735%2037.2026%20107.233%2036.581C106.611%2035.9115%20106.587%2034.5965%20106.587%2033.688V31.7992C106.587%2030.9863%20106.587%2029.5995%20107.233%2028.954C107.878%2028.3084%20108.954%2028.2845%20109.863%2028.2845H113.903V25.4871ZM100.992%2029.9342V30.4842C100.992%2031.4597%20100.789%2032.2702%20100.383%2032.9157C99.9498%2033.5995%2099.2851%2034.0992%2098.3861%2034.4053L101.686%2040H97.9797L95.2062%2034.9073H92.9109V40H89.6115V25.4871H95.4692C97.2361%2025.4871%2098.5368%2025.7525%2099.4286%2026.3359C100.507%2027.0412%20100.992%2028.208%20100.992%2029.9342ZM97.6689%2030.2929V30.1255C97.6689%2029.3389%2097.5278%2028.8344%2097.0831%2028.5427C96.7316%2028.3108%2096.1865%2028.2128%2095.3736%2028.2128H92.9109V32.2534H95.3736C96.1721%2032.2534%2096.7364%2032.1817%2097.1046%2031.9187C97.4967%2031.639%2097.6689%2031.1441%2097.6689%2030.2929ZM34.5965%209.01375C33.6641%209.9462%2033.2576%2012.098%2033.0424%2014.1781C33.0424%2014.3216%2032.9229%2014.4172%2032.7794%2014.4172C32.6599%2014.4172%2032.5403%2014.3216%2032.5164%2014.1781C32.3013%2012.098%2031.8948%209.9462%2030.9863%209.01375C30.0538%208.08129%2027.902%207.67484%2025.798%207.45965C25.6545%207.43574%2025.5589%207.3162%2025.5589%207.19665C25.5589%207.07711%2025.6545%206.95756%2025.798%206.95756C27.902%206.74238%2030.0538%206.33592%2030.9863%205.40347C31.8948%204.47101%2032.3013%202.31919%2032.5164%200.239091C32.5403%200.0717274%2032.6599%200%2032.7794%200C32.9229%200%2033.0424%200.0717274%2033.0424%200.239091C33.2576%202.31919%2033.6641%204.47101%2034.5965%205.40347C35.5051%206.33592%2037.6808%206.74238%2039.7609%206.95756C39.9283%206.95756%2040%207.07711%2040%207.19665C40%207.3162%2039.9283%207.43574%2039.7609%207.45965C37.6808%207.67484%2035.5051%208.08129%2034.5965%209.01375ZM16.4017%2027.4716V36.1028C16.4017%2038.2546%2018.1231%2039.9761%2020.275%2039.9761H28.9062C31.058%2039.9761%2032.7794%2038.2546%2032.7794%2036.1028V27.4716C32.7794%2025.3198%2031.058%2023.5983%2028.9062%2023.5983H20.275C18.1231%2023.5983%2016.4017%2021.853%2016.4017%2019.725V11.0699C16.4017%208.94202%2014.6563%207.19665%2012.5284%207.19665H3.87328C1.74537%207.19665%200%208.94202%200%2011.0699V19.725C0%2021.853%201.74537%2023.5983%203.87328%2023.5983H12.5284C14.6563%2023.5983%2016.4017%2025.3198%2016.4017%2027.4716ZM49.2767%207.14883H52.6479V18.8404H59.199V21.6617H51.3425C50.202%2021.6617%2049.2767%2020.7364%2049.2767%2019.5959V7.14883ZM71.0341%2021.6617L69.8625%2018.1709H64.6264L63.5027%2021.6617H60.1076L65.3437%207.14883H69.3126L74.5726%2021.6617H71.0341ZM67.2325%2010.1375L65.4393%2015.5409H69.0496L67.2325%2010.1375ZM86.8858%207.14883H98.5296V9.99402H94.3694V21.6617H90.9982V9.99402H86.8858V7.14883ZM58.7209%2031.2014V34.0227H52.6479V37.1548H59.4381V40H51.3425C50.202%2040%2049.2767%2039.0747%2049.2767%2037.9342V25.4871H59.4381V28.3084H52.6479V31.2014H58.7209ZM61.8769%2025.4871H64.6025L71.058%2034.6683V25.4871H74.2379V40H71.4644L65.0807%2030.8906V40H61.8769V25.4871ZM86.4555%2031.2014V34.0227H80.3826V37.1548H87.1727V40H79.0771C77.9366%2040%2077.0114%2039.0747%2077.0114%2037.9342V25.4871H87.1727V28.3084H80.3826V31.2014H86.4555ZM115.123%2025.4871H118.852L122.056%2031.3449L125.236%2025.4871H128.846L123.682%2034.0944V40H120.359V34.1183L115.123%2025.4871Z%22%20fill%3D%22currentColor%2F%22%20style%3D%22fill%3A%20rgb(251%2C%20248%2C%20237)%20!important%3B%22%3E%0A%3C%2Fpath%3E%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/637baf1c933a04670d122e32/637e3f8fb9f17f56db8ad23d_Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/637baf1c933a04670d122e32/6539171974d87fce48057702_Home.jpg

## UI Components

- buttonPrimary: background=#E37056, textColor=#FBF8ED, borderColor=#E37056, borderRadius=12px, shadow=none
- buttonSecondary: background=#1F2942, textColor=#FBF8ED, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: energy sector professionals

## Last Energy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Careers | Get Involved**
  - Image: https://cdn.prod.website-files.com/637baf1c933a04670d122e32/661597f74ebe9bdae2a275cf_OliviaMaddieMichelle_TechExpo_062023_Edited.webp
  - Source: https://www.lastenergy.com/careers/jobs
- **Experts | Björn Peters**
  - Image: https://cdn.prod.website-files.com/637baf1c933a045454122e36/6557acaede914653d9ca9836_Ep299.png
  - Source: https://www.lastenergy.com/titansofnuclear/experts/bjornpeters
- **News**
  - Image: https://cdn.prod.website-files.com/637baf1c933a045454122e36/63dd674a77bcac0a8a2d2882_bk%20forbes%20v3.jpg
  - Source: https://www.lastenergy.com/news-press-categories/news
- **Experts | Ben Heard**
  - Image: https://i.ytimg.com/vi/KGeUBJ9a5wE/maxresdefault.jpg
  - Source: https://www.lastenergy.com/titansofnuclear/experts/benheard
- **Data Centers | Last Energy**
  - Image: https://cdn.prod.website-files.com/637baf1c933a045454122e36/643079bb6f443623dea36b62_Mask%20group.png
  - Source: https://www.lastenergy.com/industries/data-center
- **Experts | Edgardo Sepulveda**
  - Image: https://cdn.prod.website-files.com/637baf1c933a045454122e36/65578c9f5264c13c8be93be0_Ep366.png
  - Source: https://www.lastenergy.com/titansofnuclear/experts/edgardosepulveda

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Blinker",
      "role": "heading"
    },
    {
      "family": "Assistant",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E37056",
    "secondary": "#4B5264",
    "accent": "#E37056",
    "background": "#FBF8ED",
    "textPrimary": "#1F2942",
    "link": "#1F2942"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Assistant",
      "heading": "Blinker"
    },
    "fontStacks": {
      "heading": [
        "Blinker",
        "sans-serif"
      ],
      "body": [
        "Blinker",
        "sans-serif"
      ],
      "paragraph": [
        "Assistant",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "50.08px",
      "body": "22.08px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E37056",
      "textColor": "#FBF8ED",
      "borderColor": "#E37056",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1F2942",
      "textColor": "#FBF8ED",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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682%2034.0944V40H120.359V34.1183L115.123%2025.4871Z%22%20fill%3D%22currentColor%2F%22%20style%3D%22fill%3A%20rgb(251%2C%20248%2C%20237)%20!important%3B%22%3E%0A%3C%2Fpath%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/637baf1c933a04670d122e32/637e3f8fb9f17f56db8ad23d_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/637baf1c933a04670d122e32/6539171974d87fce48057702_Home.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Last Energy'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Contact us",
      "reasoning": "Button #1 uses a vibrant brand color (#E37056) and has a clear call-to-action text 'Contact us', making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Contact us",
      "reasoning": "Button #0 has a different background color (#1F2942) and serves as a secondary action with the same text 'Contact us'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "energy sector professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Last Energy'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```