{
  "name": "Lattice",
  "slug": "lattice",
  "domain": "https://lattice.com",
  "sources": [
    "apollo_us_mid",
    "forbes_cloud_100",
    "yc"
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  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Matter",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#046645",
      "secondary": "#CDFACE",
      "accent": "#046645",
      "background": "#FFFFFF",
      "textPrimary": "#001F1F",
      "link": "#001F1F"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Matter",
        "heading": "Matter"
      },
      "fontStacks": {
        "heading": [
          "Matter",
          "sans-serif"
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        "body": [
          "Matter",
          "sans-serif"
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        "paragraph": [
          "Matter",
          "sans-serif"
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      },
      "fontSizes": {
        "h1": "78.336px",
        "h2": "50.9184px",
        "body": "23.5008px"
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    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "20px"
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    "components": {
      "buttonPrimary": {
        "background": "#046645",
        "textColor": "#CDFACE",
        "borderRadius": "14.1005px",
        "borderRadiusCorners": {
          "topLeft": "14.1005px",
          "topRight": "14.1005px",
          "bottomRight": "14.1005px",
          "bottomLeft": "14.1005px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#ECDCFA",
        "textColor": "#652EA3",
        "borderRadius": "31.3344px",
        "borderRadiusCorners": {
          "topLeft": "31.3344px",
          "topRight": "31.3344px",
          "bottomRight": "31.3344px",
          "bottomLeft": "31.3344px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/64ad6f1aef87635bd23449f1/66ed6200f5f22a3486307da2_logo-color-lattice.svg",
      "favicon": "https://cdn.prod.website-files.com/64ad6f1aef87635bd23449f1/66cc32f84279fba61a4fe1c5_lattice-favicon-32.png",
      "ogImage": "https://cdn.prod.website-files.com/64ad6f1aef87635bd23449f1/681d1463b7130290651a6126_og-lattice.webp",
      "logoHref": "/",
      "logoAlt": "Logo of Lattice"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 30,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Lattice'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Request a demo",
        "reasoning": "Button #1 'Request a demo' uses the vibrant brand color #046645, making it the most prominent CTA."
      },
      "secondary": {
        "index": 7,
        "text": "AI Agent\n/* Chevron animation */\n.pill:hover .arrow,\n.pill:focus-visible .arrow,\n.arrow-wrapper:hove",
        "reasoning": "Button #6 'AI Agent' uses a distinct color #ECDCFA, making it suitable as a secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "HR professionals and businesses"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Lattice'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
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  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lattice/17b80a9ba6.webp",
      "alt": "Allow me to reintroduce myself: Lattice Goals! | Lattice",
      "source_url": "https://lattice.com/blog/reintroducing-lattice-goals",
      "image_url": "https://cdn.prod.website-files.com/64d227d0bd6695f39ef77395/65844f071fec2cb60192d5a6_6179b5a0033b0a596598e31d_61766c42e8e50cb6214fcf8d_blog-hero.webp",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lattice/e07ae4e69b.webp",
      "alt": "Register | Lattice University: Enabling high-performance people programs",
      "source_url": "https://university.lattice.com/register",
      "image_url": "https://university.lattice.com/images/academy-integration-logo-segment.png",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lattice/d7721c4ac6.webp",
      "alt": "Blog | Lattice",
      "source_url": "https://lattice.com/blog",
      "image_url": "https://cdn.prod.website-files.com/64d227d0bd6695f39ef77395/68f694076f567a869489a37f_QPR_blog_1600x840.jpg",
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    {
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      "alt": "Blog | Lattice",
      "source_url": "https://lattice.com/blog",
      "image_url": "https://cdn.prod.website-files.com/64d227d0bd6695f39ef77395/6912096bf2df1121bfbca00d_blog_1600x840.jpg",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lattice/3de404cdbf.webp",
      "alt": "How Managers Can Lead Engaged Teams During Economic Uncertainty | Article |  Lattice",
      "source_url": "https://lattice.com/articles/how-managers-can-lead-engaged-teams-during-economic-uncertainty",
      "image_url": "https://cdn.prod.website-files.com/64d227d0bd6695f39ef77395/66e870fc0a0a0124792d0267_63868229f976b115afb4378d_Shutterstock_2038048970.webp",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lattice/0935309913.webp",
      "alt": "Blog | Lattice",
      "source_url": "https://lattice.com/blog",
      "image_url": "https://cdn.prod.website-files.com/64d227d0bd6695f39ef77395/691df5f8fb7646e632430f06_blog_800x450_G-Announcement%402x%20(1).webp",
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  "font_resources": [
    {
      "family": "Matter",
      "google_fonts_url": "https://fonts.google.com/specimen/Matter"
    },
    {
      "family": "Matter",
      "google_fonts_url": "https://fonts.google.com/specimen/Matter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Matter&family=Matter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/lattice",
  "agent_instructions": "You are designing or implementing in Lattice's brand identity.\n\n# Brand profile\n- Company: Lattice\n- Source: https://lattice.com\n- Color scheme: light\n\n# Colors\n- primary: #046645\n- secondary: #CDFACE\n- accent: #046645\n- background: #FFFFFF\n- textPrimary: #001F1F\n- link: #001F1F\n\n# Typography\n- primary: Matter — https://fonts.google.com/specimen/Matter\n- heading: Matter — https://fonts.google.com/specimen/Matter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Matter&family=Matter&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#046645, textColor=#CDFACE, borderRadius=14.1005px, shadow=none\n- buttonSecondary: background=#ECDCFA, textColor=#652EA3, borderRadius=31.3344px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: HR professionals and businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/lattice.json",
  "page_markdown": "# Lattice Brand Identity\n\nA complete profile of **Lattice**'s visual system — colors, typography, components, and personality — extracted from https://lattice.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/lattice\n- Machine-readable JSON: https://characterquilt.com/branding/lattice.json\n- Per-page llms.txt: https://characterquilt.com/branding/lattice/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #046645 |\n| Accent | #046645 |\n| Body Font | Matter |\n| Heading Font | Matter |\n\n## Color Palette\n\n- primary: #046645\n- secondary: #CDFACE\n- accent: #046645\n- background: #FFFFFF\n- textPrimary: #001F1F\n- link: #001F1F\n\n## Typography\n\n- primary: Matter — https://fonts.google.com/specimen/Matter\n- heading: Matter — https://fonts.google.com/specimen/Matter\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/64ad6f1aef87635bd23449f1/66ed6200f5f22a3486307da2_logo-color-lattice.svg\n- Favicon: https://cdn.prod.website-files.com/64ad6f1aef87635bd23449f1/66cc32f84279fba61a4fe1c5_lattice-favicon-32.png\n- Social card (og:image): https://cdn.prod.website-files.com/64ad6f1aef87635bd23449f1/681d1463b7130290651a6126_og-lattice.webp\n\n## UI Components\n\n- buttonPrimary: background=#046645, textColor=#CDFACE, borderRadius=14.1005px, shadow=none\n- buttonSecondary: background=#ECDCFA, textColor=#652EA3, borderRadius=31.3344px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: HR professionals and businesses\n\n## Lattice Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Allow me to reintroduce myself: Lattice Goals! | Lattice**\n  - Image: https://cdn.prod.website-files.com/64d227d0bd6695f39ef77395/65844f071fec2cb60192d5a6_6179b5a0033b0a596598e31d_61766c42e8e50cb6214fcf8d_blog-hero.webp\n  - Source: https://lattice.com/blog/reintroducing-lattice-goals\n- **Register | Lattice University: Enabling high-performance people programs**\n  - Image: https://university.lattice.com/images/academy-integration-logo-segment.png\n  - Source: https://university.lattice.com/register\n- **Blog | Lattice**\n  - Image: https://cdn.prod.website-files.com/64d227d0bd6695f39ef77395/68f694076f567a869489a37f_QPR_blog_1600x840.jpg\n  - Source: https://lattice.com/blog\n- **Blog | Lattice**\n  - Image: https://cdn.prod.website-files.com/64d227d0bd6695f39ef77395/6912096bf2df1121bfbca00d_blog_1600x840.jpg\n  - Source: https://lattice.com/blog\n- **How Managers Can Lead Engaged Teams During Economic Uncertainty | Article |  Lattice**\n  - Image: https://cdn.prod.website-files.com/64d227d0bd6695f39ef77395/66e870fc0a0a0124792d0267_63868229f976b115afb4378d_Shutterstock_2038048970.webp\n  - Source: https://lattice.com/articles/how-managers-can-lead-engaged-teams-during-economic-uncertainty\n- **Blog | Lattice**\n  - Image: https://cdn.prod.website-files.com/64d227d0bd6695f39ef77395/691df5f8fb7646e632430f06_blog_800x450_G-Announcement%402x%20(1).webp\n  - Source: https://lattice.com/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Matter\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#046645\",\n    \"secondary\": \"#CDFACE\",\n    \"accent\": \"#046645\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#001F1F\",\n    \"link\": \"#001F1F\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Matter\",\n      \"heading\": \"Matter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Matter\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Matter\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Matter\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"78.336px\",\n      \"h2\": \"50.9184px\",\n      \"body\": \"23.5008px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"20px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#046645\",\n      \"textColor\": \"#CDFACE\",\n      \"borderRadius\": \"14.1005px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"14.1005px\",\n        \"topRight\": \"14.1005px\",\n        \"bottomRight\": \"14.1005px\",\n        \"bottomLeft\": \"14.1005px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#ECDCFA\",\n      \"textColor\": \"#652EA3\",\n      \"borderRadius\": \"31.3344px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"31.3344px\",\n        \"topRight\": \"31.3344px\",\n        \"bottomRight\": \"31.3344px\",\n        \"bottomLeft\": \"31.3344px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/64ad6f1aef87635bd23449f1/66ed6200f5f22a3486307da2_logo-color-lattice.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/64ad6f1aef87635bd23449f1/66cc32f84279fba61a4fe1c5_lattice-favicon-32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/64ad6f1aef87635bd23449f1/681d1463b7130290651a6126_og-lattice.webp\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Logo of Lattice\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 30,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Lattice'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Request a demo\",\n      \"reasoning\": \"Button #1 'Request a demo' uses the vibrant brand color #046645, making it the most prominent CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 7,\n      \"text\": \"AI Agent\\n/* Chevron animation */\\n.pill:hover .arrow,\\n.pill:focus-visible .arrow,\\n.arrow-wrapper:hove\",\n      \"reasoning\": \"Button #6 'AI Agent' uses a distinct color #ECDCFA, making it suitable as a secondary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"HR professionals and businesses\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Lattice'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}