# Laudable Brand Identity A complete profile of **Laudable**'s visual system — colors, typography, components, and personality — extracted from https://www.laudable.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/laudable - Machine-readable JSON: https://characterquilt.com/branding/laudable.json - Per-page llms.txt: https://characterquilt.com/branding/laudable/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #4B5260 | | Accent | #2A42CF | | Body Font | Inter | | Heading Font | DM Sans | ## Color Palette - primary: #4B5260 - secondary: #FBFB04 - accent: #2A42CF - background: #FFFFFF - textPrimary: #262D3D - link: #262D3D ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: DM Sans — https://fonts.google.com/specimen/DM+Sans ## Visual Assets - Logo: https://cdn.prod.website-files.com/5e7a2af1c654574ab9579ead/67bde9f8ff0175980d7e823f_Laudable%20by%20Base%20logo.png - Favicon: https://cdn.prod.website-files.com/5e7a2af1c654574ab9579ead/5e88a082a6b2c136a5a186a2_32x32.png - Social card (og:image): https://cdn.prod.website-files.com/5e7a2af1c654574ab9579ead/63cad4b212cfef6dbe7bf6ff_Component%2024.png ## UI Components - buttonPrimary: background=#2A42CF, textColor=#FFFFFF, borderColor=#2A42CF, borderRadius=6px, shadow=none - buttonSecondary: background=transparent, textColor=#2A42CF, borderColor=#2A42CF, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: B2B companies looking for AI-driven testimonials and case studies ## Laudable Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Laudable - B2B Testimonials & Advocates & Case Studies with AI** - Image: https://cdn.prod.website-files.com/5e7a2af1c654574ab9579ead/63d8410d957dbe2b542bd758_Card%201%20-%20SaaS.webp - Source: https://www.laudable.com/ - **Customer Story] Gainsight: 1,000+ customer stories; 100+ G2 reviews | Laudable** - Image: https://cdn.prod.website-files.com/5e876242e0c8e85e5efc8793/65cda05fdc412416d369744b_Screen%20Shot%202024-02-14%20at%2010.24.18%20PM.png - Source: https://www.laudable.com/blog/video-gainsight-1000-new-customer-story-drafts-and-hundreds-of-g2-reviews - **Laudable - B2B Testimonials & Advocates & Case Studies with AI** - Image: https://cdn.prod.website-files.com/5e7a2af1c654574ab9579ead/6445e137857e36efa8cffab0_g2%20trans.png - Source: https://www.laudable.com/ - **Using Customer Stories in B2B Marketing - Best Examples - Laudable Blog** - Image: https://cdn.prod.website-files.com/5e7a2af1c654574ab9579ead/67bde9f8ff0175980d7e823f_Laudable%20by%20Base%20logo.png - Source: https://www.laudable.com/blog - **Laudable - B2B Testimonials & Advocates & Case Studies with AI** - Image: https://cdn.prod.website-files.com/5e7a2af1c654574ab9579ead/63cad4b212cfef6dbe7bf6ff_Component%2024.png - Source: https://www.laudable.com/ - **Examples of how to title your customer testimonial videos | Laudable** - Image: https://cdn.prod.website-files.com/5e876242e0c8e85e5efc8793/602aeb0fe801b46d9d187d9a_blog%20-%20of%20title%20slides.png - Source: https://www.laudable.com/blog/examples-of-how-to-title-your-customer-testimonial-videos ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "DM Sans", "role": "heading" }, { "family": "Gilroy", "role": "display" } ], "colors": { "primary": "#4B5260", "secondary": "#FBFB04", "accent": "#2A42CF", "background": "#FFFFFF", "textPrimary": "#262D3D", "link": "#262D3D" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "DM Sans" }, "fontStacks": { "heading": [ "DM Sans", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Gilroy", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "42px", "body": "35px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#2A42CF", "textColor": "#FFFFFF", "borderColor": "#2A42CF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#2A42CF", "borderColor": "#2A42CF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/5e7a2af1c654574ab9579ead/67bde9f8ff0175980d7e823f_Laudable%20by%20Base%20logo.png", "favicon": "https://cdn.prod.website-files.com/5e7a2af1c654574ab9579ead/5e88a082a6b2c136a5a186a2_32x32.png", "ogImage": "https://cdn.prod.website-files.com/5e7a2af1c654574ab9579ead/63cad4b212cfef6dbe7bf6ff_Component%2024.png" }, "__llm_logo_reasoning": { "selectedIndex": 3, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Laudable'.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a demo", "reasoning": "Button #0 has a vibrant blue background (#2A42CF) and action-oriented text 'Book a demo', making it the most prominent CTA." }, "secondary": { "index": 1, "text": "Watch a demo{\n \"items\": [\n {\n \"url\": \"https://www.loom.com/embed/11cb8cb22b2a4e1882c21cd316", "reasoning": "Button #1 has a transparent background with a blue text color, making it a suitable secondary CTA as it contrasts with the primary button's solid color." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "B2B companies looking for AI-driven testimonials and case studies" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Laudable'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```