# Lawyaw Brand Identity

A complete profile of **Lawyaw**'s visual system — colors, typography, components, and personality — extracted from http://www.lawyaw.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lawyaw
- Machine-readable JSON: https://characterquilt.com/branding/lawyaw.json
- Per-page llms.txt: https://characterquilt.com/branding/lawyaw/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #04304C |
| Accent | #0069D1 |
| Body Font | Source Sans Pro |
| Heading Font | Poppins |

## Color Palette

- primary: #04304C
- secondary: #0F478D
- accent: #0069D1
- background: #FFFFFF
- textPrimary: #0069D1
- link: #0069D1

## Typography

- primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://www.clio.com/wp-content/uploads/2025/09/clio-logo.svg
- Favicon: https://www.clio.com/wp-content/uploads/2019/01/cropped-Favicon-32x32.png
- Social card (og:image): https://www.clio.com/wp-content/uploads/2025/10/Clio-Draft-US-Document-Automation-Court-Forms-Meta-Image.png

## UI Components

- buttonPrimary: background=#0069D1, textColor=#FFFFFF, borderColor=#0069D1, borderRadius=500px, shadow=rgba(0, 0, 0, 0.1) 0px 4px 16px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0069D1, borderColor=#FFFFFF, borderRadius=500px, shadow=rgba(0, 0, 0, 0.1) 0px 4px 16px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals

## Lawyaw Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lawyaw Template Exchange**
  - Image: https://cdn.prod.website-files.com/61ca02f4cfbe19442842eeb4/65144c765e277602c2039311_aaaaamplify.png
  - Source: https://exchange.lawyaw.com/templates/how-to-get-the-most-out-of-lawyaw-and-clio-manage
- **Mindfulness for Lawyers | Clio**
  - Image: https://www.clio.com/wp-content/uploads/2015/05/mindfulness-2-01.png
  - Source: https://www.lawyaw.com/articles/the-value-of-mindfulness-for-legal-professionals
- **Academy Overview**
  - Image: https://embed-ssl.wistia.com/deliveries/beef313186a651b3732e22c0fa6145d7d70e5d4b.webp?image_crop_resized=1280x720
  - Source: https://exchange.lawyaw.com/templates/template-academy
- **Legal Document Automation: What Law Firms Need to Know**
  - Image: https://www.clio.com/wp-content/uploads/2020/06/Clio_Quarterly-Email_Images-Q2_03-e-signatures-750x433.jpg
  - Source: https://www.lawyaw.com/articles/document-automation-for-lawyers
- **Template Services**
  - Image: https://embed-ssl.wistia.com/deliveries/acc57d67a41ace54661845ca91eb9e38a39e3e0a.webp?image_crop_resized=1280x720
  - Source: https://exchange.lawyaw.com/templates/template-services
- **News & Events - 2026 | Clio**
  - Image: https://www.clio.com/wp-content/uploads/2026/01/Clio-Work_Blog-Meet-Clio-Work-750x422.png
  - Source: https://lawyaw.com/press

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#04304C",
    "secondary": "#0F478D",
    "accent": "#0069D1",
    "background": "#FFFFFF",
    "textPrimary": "#0069D1",
    "link": "#0069D1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans Pro",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "Helvetica",
        "sans-serif",
        "Arial"
      ],
      "body": [
        "Source Sans Pro",
        "Helvetica",
        "sans-serif",
        "Arial"
      ],
      "paragraph": [
        "Source Sans Pro",
        "Helvetica",
        "sans-serif",
        "Arial"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0069D1",
      "textColor": "#FFFFFF",
      "borderColor": "#0069D1",
      "borderRadius": "500px",
      "borderRadiusCorners": {
        "topLeft": "500px",
        "topRight": "500px",
        "bottomRight": "500px",
        "bottomLeft": "500px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 4px 16px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0069D1",
      "borderColor": "#FFFFFF",
      "borderRadius": "500px",
      "borderRadiusCorners": {
        "topLeft": "500px",
        "topRight": "500px",
        "bottomRight": "500px",
        "bottomLeft": "500px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 4px 16px 0px"
    }
  },
  "images": {
    "logo": "https://www.clio.com/wp-content/uploads/2025/09/clio-logo.svg",
    "favicon": "https://www.clio.com/wp-content/uploads/2019/01/cropped-Favicon-32x32.png",
    "ogImage": "https://www.clio.com/wp-content/uploads/2025/10/Clio-Draft-US-Document-Automation-Court-Forms-Meta-Image.png",
    "logoHref": "https://www.clio.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Clio'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #0069D1, which is consistent with the site's accent color, and has action-oriented text 'Request a Demo'."
    },
    "secondary": {
      "index": 2,
      "text": "Request a Demo",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) and also features the action-oriented text 'Request a Demo', making it a suitable secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "legal professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Clio'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```