# Layer By Layer Brand Identity

A complete profile of **Layer By Layer**'s visual system — colors, typography, components, and personality — extracted from http://layerbylayer.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/layer-by-layer
- Machine-readable JSON: https://characterquilt.com/branding/layer-by-layer.json
- Per-page llms.txt: https://characterquilt.com/branding/layer-by-layer/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00A4A6 |
| Accent | #00A4A6 |
| Body Font | Helvetica |
| Heading Font | Helvetica |

## Color Palette

- primary: #00A4A6
- secondary: #D8EFEF
- accent: #00A4A6
- background: #FFFFFF
- textPrimary: #111111
- link: #00112C

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Helvetica — https://fonts.google.com/specimen/Helvetica

## Visual Assets

- Favicon: https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png

## UI Components

- input: background=transparent, textColor=#111111, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#00A4A6, textColor=#FFFFFF, borderRadius=10px, shadow=rgb(128, 128, 128) 0px 0px 1px 0px
- buttonSecondary: background=#111111, textColor=#FFFFFF, borderColor=#111111, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Layer By Layer Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Home page – LayerByLayer**
  - Image: https://layer-by-layer.co.uk/cdn/shop/files/how_it_works_V2_SMALLERlanding_page_image_copy.jpg?v=1755255501&width=3840
  - Source: https://layer-by-layer.co.uk/collections/frontpage
- **Layer-by-layer assembly of two-dimensional materials into wafer-scale  heterostructures | Nature**
  - Image: https://media.springernature.com/lw685/springer-static/image/art%3A10.1038%2Fnature23905/MediaObjects/41586_2017_Article_BFnature23905_Fig2_HTML.jpg
  - Source: https://www.nature.com/articles/nature23905
- **In-Situ Layer-by-Layer AM Defect Monitoring Test Equipment Market Size,  Share & Forecast to 2036 | FMI**
  - Image: https://www.futuremarketinsights.com/report-images/image/top-country-growth-comparison-in-situ-layer-by-layer-am-defect-monitoring-test-equipment-market-cagr-(2026-2036).webp
  - Source: https://www.futuremarketinsights.com/reports/in-situ-layer-by-layer-am-defect-monitoring-test-equipment-market
- **How To Land Transactions On Solana | RPC Fast**
  - Image: https://cdn.prod.website-files.com/62ff9c4ea26efe4f0a2aa49b/69b4029c6005985dde667518_Solana%20TX%20landing%20guide.jpg
  - Source: https://rpcfast.com/blog/how-to-land-transactions-solana

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A4A6",
    "secondary": "#D8EFEF",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#00112C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111111",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00A4A6",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(128, 128, 128) 0px 0px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found that clearly represents 'layerbylayer.com'. The candidate does not have strong indicators of being the main brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Ask AI",
      "reasoning": "Button #1 has a vibrant brand color (#00A4A6) and action-oriented text ('Ask AI'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Next",
      "reasoning": "Button #0 has a different color (#111111) and serves as a secondary action with the text 'Next'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found that clearly represents 'layerbylayer.com'. The candidate does not have strong indicators of being the main brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```