# Layup Brand Identity

A complete profile of **Layup**'s visual system — colors, typography, components, and personality — extracted from http://www.layuplabs.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/layup
- Machine-readable JSON: https://characterquilt.com/branding/layup.json
- Per-page llms.txt: https://characterquilt.com/branding/layup/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #6161FD |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0000EE
- secondary: #6161FD
- accent: #6161FD
- background: #FFFFFF
- textPrimary: #1E1C21
- link: #777967

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://framerusercontent.com/images/kzj6HvLHbnbF0vm2C92V5AcTlCA.png
- Social card (og:image): https://framerusercontent.com/images/12EIaDads8GMVaPTgUsuh5EtyTo.png

## UI Components

- buttonPrimary: background=#6161FD, textColor=#0000EE, borderRadius=10px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px
- buttonSecondary: background=#1E1C21, textColor=#0000EE, borderRadius=8px, shadow=rgba(0, 0, 0, 0.1) 0px 4px 6px -2px

## Brand Personality

Tone: modern · Energy: medium · Audience: product managers and developers

## Layup Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Layup | Guide users. Right in your product.**
  - Image: https://framerusercontent.com/images/1Y5WcCXqmfBpZiRNOYUdTH6NIfs.png?width=2998&height=1590
  - Source: https://layuplabs.ai/
- **Layup | Guide users. Right in your product.**
  - Image: https://framerusercontent.com/images/C2ICzq6b1mGXLnUC3XoZgSSI.jpg?scale-down-to=2048
  - Source: https://layuplabs.ai/company
- **Layup | Guide users. Right in your product.**
  - Image: https://framerusercontent.com/images/EGlJPA40STxBS38XUvnhDqfkAsk.png?width=1500&height=1058
  - Source: https://layuplabs.ai/
- **Layup | Guide users. Right in your product.**
  - Image: https://framerusercontent.com/images/GBKcVsS8GAsIMzoghn8o0qiSuQ4.png?width=1410&height=960
  - Source: https://layuplabs.ai/
- **Layup | Guide users. Right in your product.**
  - Image: https://framerusercontent.com/images/Uw6eX06MUIs3lZGwkioFt10zZ2Y.png?width=1410&height=960
  - Source: https://layuplabs.ai/
- **Layup | Guide users. Right in your product.**
  - Image: https://framerusercontent.com/images/pA4Kjr6fKFkMZ4S4u7njQ7gMc.png?width=1410&height=960
  - Source: https://layuplabs.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist Variable",
      "role": "unknown"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#6161FD",
    "accent": "#6161FD",
    "background": "#FFFFFF",
    "textPrimary": "#1E1C21",
    "link": "#777967"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Geist Variable",
        "Geist Placeholder",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist Variable",
        "Geist Placeholder",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "42px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6161FD",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#1E1C21",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 4px 6px -2px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/kzj6HvLHbnbF0vm2C92V5AcTlCA.png",
    "ogImage": "https://framerusercontent.com/images/12EIaDads8GMVaPTgUsuh5EtyTo.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No candidate clearly matches the brand 'Layup' in a prominent header position. The heuristic choice was a tiny icon, not suitable as a main logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "NewLayup is joining Whatfix!",
      "reasoning": "Button #0 uses a vibrant blue color (#6161FD), which is a strong indicator of a primary call-to-action. The text 'NewLayup is joining Whatfix!' suggests an important announcement or action."
    },
    "secondary": {
      "index": 1,
      "text": "Talk to sales",
      "reasoning": "Button #1 has a different background color (#1E1C21) and the text 'Talk to sales' indicates a secondary action, suitable for users seeking more information."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "product managers and developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No candidate clearly matches the brand 'Layup' in a prominent header position. The heuristic choice was a tiny icon, not suitable as a main logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```