# LazyEditor Brand Identity

A complete profile of **LazyEditor**'s visual system — colors, typography, components, and personality — extracted from https://www.lazyeditor.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lazyeditor
- Machine-readable JSON: https://characterquilt.com/branding/lazyeditor.json
- Per-page llms.txt: https://characterquilt.com/branding/lazyeditor/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2C3E50 |
| Accent | #F2F3F5 |
| Body Font | Open Sans |
| Heading Font | Open Sans |

## Color Palette

- primary: #2C3E50
- secondary: #6a5acd
- accent: #F2F3F5
- background: #FFFFFF
- textPrimary: #111827
- link: #111827

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

## Visual Assets

- Social card (og:image): https://ai-video-editor-assets.s3.us-west-2.amazonaws.com/LAZYEDITORAI.png

## UI Components

- buttonPrimary: background=#F2F3F5, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(0, 0, 0, 0.15) 0px 12px 24px 0px, rgba(0, 0, 0, 0.1) 0px 8px 16px 0px
- buttonSecondary: background=#FFFFFF, textColor=#2C3E50, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: content creators and video editors

## LazyEditor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **lazyeditor.ai | Edit Talking Videos Instantly**
  - Image: https://www.lazyeditor.ai/_next/image?url=%2Fcarlos.png&w=3840&q=75
  - Source: https://www.lazyeditor.ai/realtor
- **lazyeditor.ai | Edit Talking Videos Instantly**
  - Image: https://www.lazyeditor.ai/_next/image?url=%2Fjason.png&w=3840&q=75
  - Source: https://www.lazyeditor.ai/realtor
- **lazyeditor.ai | Edit Talking Videos Instantly**
  - Image: https://i.ytimg.com/vi/G2NQcWD-d4Q/maxresdefault.jpg
  - Source: https://www.lazyeditor.ai/realtor
- **lazyeditor.ai | Edit Talking Videos Instantly**
  - Image: https://www.lazyeditor.ai/_next/image?url=%2Fdebbie-profile.jpg&w=3840&q=75
  - Source: https://www.lazyeditor.ai/realtor
- **lazyeditor.ai | Edit Talking Videos Instantly**
  - Image: https://i.ytimg.com/vi/P3jxbpA13Js/maxresdefault.jpg
  - Source: https://www.lazyeditor.ai/realtor
- **lazyeditor.ai | Edit Talking Videos Instantly**
  - Image: https://i.ytimg.com/vi/j7qcZqvQO_k/maxresdefault.jpg
  - Source: https://www.lazyeditor.ai/realtor

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2C3E50",
    "secondary": "#6a5acd",
    "accent": "#F2F3F5",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F2F3F5",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0.15) 0px 12px 24px 0px, rgba(0, 0, 0, 0.1) 0px 8px 16px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2C3E50",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": "https://ai-video-editor-assets.s3.us-west-2.amazonaws.com/LAZYEDITORAI.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Edit for Free Now",
      "reasoning": "Button #0 has a vibrant blue background (#F2F3F5) and action-oriented text 'Edit for Free Now', making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Is LazyEditor free to use?",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary informational button with text 'Is LazyEditor free to use?'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "content creators and video editors"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```