# Leen Brand Identity

A complete profile of **Leen**'s visual system — colors, typography, components, and personality — extracted from https://leen.dev/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/leen
- Machine-readable JSON: https://characterquilt.com/branding/leen.json
- Per-page llms.txt: https://characterquilt.com/branding/leen/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #C8FC84 |
| Accent | #C8FC84 |
| Body Font | Roboto Mono |
| Heading Font | Roboto Mono |

## Color Palette

- primary: #C8FC84
- secondary: #B5FF56
- accent: #C8FC84
- background: #F6F5EF
- textPrimary: #030303
- link: #3898EC

## Typography

- primary: Roboto Mono — https://fonts.google.com/specimen/Roboto+Mono
- heading: Roboto Mono — https://fonts.google.com/specimen/Roboto+Mono

## Visual Assets

- Logo: https://cdn.prod.website-files.com/65beeed38aea1cf4d02d2653/65f335a0d3f2055ea3f49c96_rounded-leen-logo.svg
- Favicon: https://cdn.prod.website-files.com/65beeed38aea1cf4d02d2653/65f3401a8423de1f7191f2ba_Leen%20logo%20rounded%20favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/65beeed38aea1cf4d02d2653/66034c942335eb51805fc6d0_7.png

## UI Components

- buttonPrimary: background=#C8FC84, textColor=#030303, borderColor=#A1D540, borderRadius=8px, shadow=none
- buttonSecondary: background=#F6F5EF, textColor=#030303, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Leen Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Leen Origins: Our mission and vision for security**
  - Image: https://cdn.prod.website-files.com/65ca79445bd8d77189e82b70/65fc6cb6bf0a7745f5fed6df_Group%201.png
  - Source: https://www.leen.dev/post/leen-origins
- **Inside Security' with Ashwin Ramesh (Detection & Response Security  Engineer, Plaid)**
  - Image: https://cdn.prod.website-files.com/65ca79445bd8d77189e82b70/668c6f5d79e6cae1ae52fac6_LinkedIn%20Templates%20(20).png
  - Source: https://www.leen.dev/post/inside-security-with-ashwin-ramesh-detection-response-security-engineer-e4-at-plaid
- **Vulnerability Management | CISO Dashboard**
  - Image: https://cdn.prod.website-files.com/65ca79445bd8d77189e82b70/68c975dd764ca824915b8201_Screen%20%2B%20gradient.png
  - Source: https://www.leen.dev/use-cases/vulnerability-management
- **Leen Blog | Unified API for Security Data**
  - Image: https://cdn.prod.website-files.com/65ca79445bd8d77189e82b70/687f3ab17e6ec670f995b7c9_LinkedIn%20Templates%20-%202025-07-22T001502.924.png
  - Source: https://www.leen.dev/blog
- **Automated GRC | CISO Dashboard**
  - Image: https://cdn.prod.website-files.com/65ca79445bd8d77189e82b70/689e2b24671287396793c5fd_Screen%20(1).png
  - Source: https://www.leen.dev/use-cases/automated-grc
- **'Inside Security' with Justin Pagano (Director of Security Risk & Trust,  Klaviyo)**
  - Image: https://cdn.prod.website-files.com/65ca79445bd8d77189e82b70/6696b2e16cd8185b326ef4b8_LinkedIn%20Templates%20(37).png
  - Source: https://www.leen.dev/post/inside-security-with-justin-pagano-director-security-risk-trust-klaviyo

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto Mono",
      "role": "monospace"
    },
    {
      "family": "Bagoss Standard",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#C8FC84",
    "secondary": "#B5FF56",
    "accent": "#C8FC84",
    "background": "#F6F5EF",
    "textPrimary": "#030303",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto Mono",
      "heading": "Roboto Mono"
    },
    "fontStacks": {
      "heading": [
        "Bagoss Standard",
        "sans-serif"
      ],
      "body": [
        "Roboto Mono",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto Mono",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#C8FC84",
      "textColor": "#030303",
      "borderColor": "#A1D540",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F6F5EF",
      "textColor": "#030303",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65beeed38aea1cf4d02d2653/65f335a0d3f2055ea3f49c96_rounded-leen-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/65beeed38aea1cf4d02d2653/65f3401a8423de1f7191f2ba_Leen%20logo%20rounded%20favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/65beeed38aea1cf4d02d2653/66034c942335eb51805fc6d0_7.png",
    "logoHref": "/",
    "logoAlt": "leen logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Leen'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Schedule a demo",
      "reasoning": "Button #1 has a vibrant green background (#C8FC84), which is the brand color, and the action-oriented text 'Schedule a demo' makes it a strong primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "View all Integrations",
      "reasoning": "Button #3 has a different background color (#F6F5EF) and offers a secondary action 'View all Integrations', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Leen'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```