# Lemma Brand Identity A complete profile of **Lemma**'s visual system — colors, typography, components, and personality — extracted from https://www.uselemma.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/lemma - Machine-readable JSON: https://characterquilt.com/branding/lemma.json - Per-page llms.txt: https://characterquilt.com/branding/lemma/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #DCF4EE | | Accent | #312C85 | | Body Font | Public Sans | | Heading Font | Public Sans | ## Color Palette - primary: #DCF4EE - secondary: #6A7282 - accent: #312C85 - background: #FAFAFA - textPrimary: #000000 - link: #312C85 ## Typography - primary: Public Sans — https://fonts.google.com/specimen/Public+Sans - heading: Public Sans — https://fonts.google.com/specimen/Public+Sans ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20177%20228%22%20class%3D%22h-6%20w-6%22%20data-fc-idx%3D%220%22%3E%3Cpath%20class%3D%22fill-primary%22%20d%3D%22M177%20153.053V204.07L136.394%20227.479V176.479L95.7881%20153.053L136.378%20129.635L177%20153.053ZM81.2119%20102.035L40.6055%20125.462V227.478L0%20204.07V102.035L40.6201%2078.6182L81.2119%20102.035ZM132.75%20123.38L84.8555%20150.971V206.153L88.5%20204.07L47.8945%20227.478V129.627L92.1445%20104.118V53.1006L132.75%2029.6738V123.38ZM129.105%20180.645V227.478L88.5%20204.07L92.1445%20206.153V159.3L129.105%20180.645ZM132.75%2025.5088L129.105%2023.4268L84.8555%2048.9355V95.7881L44.25%2072.3623V25.5088L88.5%200L132.75%2025.5088Z%22%20style%3D%22fill%3A%20oklch(0.359%200.144%20278.697)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.uselemma.ai/icon.svg?3dd2212d36a2c8a8 - Social card (og:image): https://uselemma.ai/opengraph-image.png?ad1f60664af6b0ca ## UI Components - buttonPrimary: background=#312C85, textColor=#FAFAFA, borderColor=#312C85, borderRadius=0px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px - buttonSecondary: background=#FAFAFA, textColor=#000000, borderColor=#E4E4E7, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: AI developers and tech companies ## Lemma Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Blog | Lemma** - Image: https://www.uselemma.ai/assets/og-images/how-to-choose-an-agent-harness-in-2026.png - Source: https://www.uselemma.ai/blog - **Blog | Lemma** - Image: https://www.uselemma.ai/_next/image?url=%2Fassets%2Fog-images%2Fhow-to-choose-an-agent-harness-in-2026.png&w=3840&q=75 - Source: https://www.uselemma.ai/blog - **Lemma: Reliability Platform for AI Agents** - Image: https://uselemma.ai/opengraph-image.png?ad1f60664af6b0ca - Source: https://www.uselemma.ai/ - **Lemma: Reliability Platform for AI Agents** - Image: https://www.uselemma.ai/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fvermilion.3ce75aed.png&w=3840&q=75&dpl=dpl_GWJKAovMzrySTtYXf4GhdwEd1XPv - Source: https://www.uselemma.ai/ - **Lemma: Reliability Platform for AI Agents** - Image: https://www.uselemma.ai/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fyc.441db66c.png&w=3840&q=75&dpl=dpl_GWJKAovMzrySTtYXf4GhdwEd1XPv - Source: https://www.uselemma.ai/ - **What's a Lemma & How Is It Used in Bible Study?** - Image: https://www.logos.com/grow/wp-content/uploads/Lemma-III-620x273.png - Source: https://www.logos.com/grow/whats-a-lemma-and-hows-it-used-in-bible-study/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Public Sans", "role": "body" }, { "family": "Geist Mono", "role": "monospace" } ], "colors": { "primary": "#DCF4EE", "secondary": "#6A7282", "accent": "#312C85", "background": "#FAFAFA", "textPrimary": "#000000", "link": "#312C85" }, "typography": { "fontFamilies": { "primary": "Public Sans", "heading": "Public Sans" }, "fontStacks": { "heading": [ "Public Sans", "ui-sans-serif", "system-ui", "sans-serif" ], "body": [ "Public Sans", "ui-sans-serif", "system-ui", "sans-serif" ], "paragraph": [ "Public Sans", "ui-sans-serif", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "24px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#312C85", "textColor": "#FAFAFA", "borderColor": "#312C85", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" }, "buttonSecondary": { "background": "#FAFAFA", "textColor": "#000000", "borderColor": "#E4E4E7", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20177%20228%22%20class%3D%22h-6%20w-6%22%20data-fc-idx%3D%220%22%3E%3Cpath%20class%3D%22fill-primary%22%20d%3D%22M177%20153.053V204.07L136.394%20227.479V176.479L95.7881%20153.053L136.378%20129.635L177%20153.053ZM81.2119%20102.035L40.6055%20125.462V227.478L0%20204.07V102.035L40.6201%2078.6182L81.2119%20102.035ZM132.75%20123.38L84.8555%20150.971V206.153L88.5%20204.07L47.8945%20227.478V129.627L92.1445%20104.118V53.1006L132.75%2029.6738V123.38ZM129.105%20180.645V227.478L88.5%20204.07L92.1445%20206.153V159.3L129.105%20180.645ZM132.75%2025.5088L129.105%2023.4268L84.8555%2048.9355V95.7881L44.25%2072.3623V25.5088L88.5%200L132.75%2025.5088Z%22%20style%3D%22fill%3A%20oklch(0.359%200.144%20278.697)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.uselemma.ai/icon.svg?3dd2212d36a2c8a8", "ogImage": "https://uselemma.ai/opengraph-image.png?ad1f60664af6b0ca", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Lemma'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #2 ('Book a Demo') uses the vibrant brand color #312C85, making it the most prominent and action-oriented CTA on the page." }, "secondary": { "index": 16, "text": "Read the docs", "reasoning": "Button #0 ('Read the docs') has a different background color (#FAFAFA) and serves as a secondary action, providing additional information." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "AI developers and tech companies" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Lemma'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```