# Lemni Brand Identity A complete profile of **Lemni**'s visual system — colors, typography, components, and personality — extracted from https://www.lemni.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/lemni - Machine-readable JSON: https://characterquilt.com/branding/lemni.json - Per-page llms.txt: https://characterquilt.com/branding/lemni/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #636475 | | Accent | #CCD1E9 | | Body Font | Inter | | Heading Font | TWK Lausanne 400 | ## Color Palette - primary: #636475 - secondary: #0000EE - accent: #CCD1E9 - background: #0D0D12 - textPrimary: #0D0D12 - link: #CCD1E9 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: TWK Lausanne 400 — https://fonts.google.com/specimen/TWK+Lausanne+400 ## Visual Assets - Logo: data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%2032%2021%2522%3E%3Cpath%20d%3D%2522M%2018.465%2019.42%20L%206.53%201.524%20C%207.278%200.744%208.21%200.273%209.181%200.111%20C%2010.292%20-0.076%2011.455%200.143%2012.447%200.769%20C%2012.802%200.984%2013.135%201.249%2013.438%201.566%20L%2021.887%2010.495%20L%2016.923%204.058%20C%2016.682%203.745%2016.706%203.302%2016.979%203.016%20L%2018.415%201.518%20C%2020.301%20-0.45%2023.372%20-0.45%2025.258%201.518%20L%2030.491%206.978%20C%2032.377%208.946%2032.377%2012.15%2030.491%2014.118%20L%2027.925%2016.795%20L%2027.925%2016.795%20L%2025.358%2019.473%20C%2024.611%2020.253%2023.662%2020.729%2022.692%2020.89%20C%2021.58%2021.077%2020.414%2020.833%2019.421%2020.208%20C%2019.067%2019.993%2018.769%2019.737%2018.465%2019.42%20Z%2522%20fill%3D%2522rgb(122%2C%20132%2C%20161)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2018.465%2019.378%20L%2010.01%2010.459%20L%2014.884%2016.892%20C%2015.121%2017.205%2015.095%2017.645%2014.823%2017.929%20L%2013.384%2019.431%20C%2011.497%2021.399%208.427%2021.399%206.541%2019.431%20L%201.415%2013.954%20C%20-0.472%2011.986%20-0.472%208.795%201.415%206.826%20L%203.972%204.158%20L%203.969%204.155%20L%206.53%201.482%20C%207.278%200.702%208.21%200.231%209.181%200.069%20C%2010.292%20-0.118%2011.455%200.101%2012.447%200.727%20C%2012.802%200.942%2013.135%201.207%2013.438%201.524%20L%2025.358%2019.431%20C%2024.611%2020.211%2023.662%2020.687%2022.692%2020.848%20C%2021.58%2021.035%2020.414%2020.791%2019.421%2020.166%20C%2019.067%2019.951%2018.769%2019.695%2018.465%2019.378%20Z%2522%20fill%3D%2522rgb(57%2C%2064%2C%2082)%2522%3E%3C%2Fpath%3E%3Cg%3E%3Cdefs%3E%3ClinearGradient%20id%3D%2522idss10411668238_3g942156412%2522%20x1%3D%25220.16337626689189189%2522%20x2%3D%25220.8221600506756758%2522%20y1%3D%25220.16337626689189194%2522%20y2%3D%25220.8221600506756757%2522%3E%3Cstop%20offset%3D%25220%2522%20stop-color%3D%2522rgb(57%2C%2064%2C%2082)%2522%20stop-opacity%3D%25221%2522%3E%3C%2Fstop%3E%3Cstop%20offset%3D%25221%2522%20stop-color%3D%2522rgb(122%2C%20132%2C%20161)%2522%20stop-opacity%3D%25221%2522%3E%3C%2Fstop%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3Cpath%20d%3D%2522M%2018.465%2019.378%20L%2010.01%2010.459%20L%203.972%204.158%20L%203.969%204.155%20L%206.53%201.482%20C%207.278%200.702%208.21%200.231%209.181%200.069%20C%2010.292%20-0.118%2011.455%200.101%2012.447%200.727%20C%2012.802%200.942%2013.135%201.207%2013.438%201.524%20L%2021.887%2010.453%20L%2027.925%2016.753%20L%2027.925%2016.753%20L%2025.358%2019.431%20C%2024.611%2020.211%2023.662%2020.687%2022.692%2020.848%20C%2021.58%2021.035%2020.414%2020.791%2019.421%2020.166%20C%2019.067%2019.951%2018.769%2019.695%2018.465%2019.378%20Z%2522%20fill%3D%2522url(%2523idss10411668238_3g942156412)%2522%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fsvg%3E - Favicon: https://framerusercontent.com/images/zun0NnGD9p4q1CkGBnd5I0uq52M.png - Social card (og:image): https://framerusercontent.com/images/IW4lA3BsX0eWCvbLZ7DqGIcvrvk.png ## UI Components - buttonPrimary: background=#030304, textColor=#0000EE, borderRadius=140px, shadow=rgba(255, 255, 255, 0.25) 1.5px 1.5px 1px 0px inset, rgba(0, 0, 0, 0.5) 0px 3px 5px 0px - buttonSecondary: background=#13131A, textColor=#000000, borderRadius=40px, shadow=rgba(255, 255, 255, 0.25) 1.5px 1.5px 1px 0px inset, rgba(0, 0, 0, 0.3) 0px 3px 5px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Lemni Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Lemni · Docs** - Image: https://framerusercontent.com/images/ptlp6XP5sRo7B0ALofCauEYFNM8.jpg?scale-down-to=4096&width=5184&height=3456 - Source: https://www.lemni.com/docs - **Lemni · Docs** - Image: https://framerusercontent.com/images/i7AAfGuAMw3i2nhPsu8bHkvt2wk.jpg?scale-down-to=4096&width=3264&height=4928 - Source: https://www.lemni.com/docs - **Lemni · Role › Web Designer** - Image: https://framerusercontent.com/images/8O0DPa8okZBq4VZOwLumgRSwk.jpg - Source: https://www.lemni.com/company/web-designer - **Lemni · Company** - Image: https://framerusercontent.com/images/8yrjSbCJXlIiBjKIlEIyJj7fn4k.jpg?width=2688&height=4032 - Source: https://www.lemni.com/company - **Lemni · Blog › Lemni raises $3,5M led by Sequoia** - Image: https://framerusercontent.com/images/YdFBFyybEmPMxYbJuMyNnba0J1w.jpg - Source: https://www.lemni.com/blog/pre-seed-announcement - **Lemni · Role › Senior Product Engineer** - Image: https://framerusercontent.com/images/XS7OHyPPQxR2McLI5rIT1piTlnY.jpg - Source: https://www.lemni.com/company/sr-product-engineer ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "TWK Lausanne 400", "role": "heading" }, { "family": "TWK Lausanne 300", "role": "body" } ], "colors": { "primary": "#636475", "secondary": "#0000EE", "accent": "#CCD1E9", "background": "#0D0D12", "textPrimary": "#0D0D12", "link": "#CCD1E9" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "TWK Lausanne 400" }, "fontStacks": { "heading": [ "TWK Lausanne 250", "TWK Lausanne 250 Placeholder", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "TWK Lausanne 400", "sans-serif" ] }, "fontSizes": { "h1": "94px", "h2": "76px", "body": "15px" } }, "spacing": { "baseUnit": 10, "borderRadius": "10px" }, "components": { "buttonPrimary": { "background": "#030304", "textColor": "#0000EE", "borderRadius": "140px", "borderRadiusCorners": { "topLeft": "140px", "topRight": "140px", "bottomRight": "140px", "bottomLeft": "140px" }, "shadow": "rgba(255, 255, 255, 0.25) 1.5px 1.5px 1px 0px inset, rgba(0, 0, 0, 0.5) 0px 3px 5px 0px" }, "buttonSecondary": { "background": "#13131A", "textColor": "#000000", "borderRadius": "40px", "borderRadiusCorners": { "topLeft": "40px", "topRight": "40px", "bottomRight": "40px", "bottomLeft": "40px" }, "shadow": "rgba(255, 255, 255, 0.25) 1.5px 1.5px 1px 0px inset, rgba(0, 0, 0, 0.3) 0px 3px 5px 0px" } }, "images": { "logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%2032%2021%2522%3E%3Cpath%20d%3D%2522M%2018.465%2019.42%20L%206.53%201.524%20C%207.278%200.744%208.21%200.273%209.181%200.111%20C%2010.292%20-0.076%2011.455%200.143%2012.447%200.769%20C%2012.802%200.984%2013.135%201.249%2013.438%201.566%20L%2021.887%2010.495%20L%2016.923%204.058%20C%2016.682%203.745%2016.706%203.302%2016.979%203.016%20L%2018.415%201.518%20C%2020.301%20-0.45%2023.372%20-0.45%2025.258%201.518%20L%2030.491%206.978%20C%2032.377%208.946%2032.377%2012.15%2030.491%2014.118%20L%2027.925%2016.795%20L%2027.925%2016.795%20L%2025.358%2019.473%20C%2024.611%2020.253%2023.662%2020.729%2022.692%2020.89%20C%2021.58%2021.077%2020.414%2020.833%2019.421%2020.208%20C%2019.067%2019.993%2018.769%2019.737%2018.465%2019.42%20Z%2522%20fill%3D%2522rgb(122%2C%20132%2C%20161)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2018.465%2019.378%20L%2010.01%2010.459%20L%2014.884%2016.892%20C%2015.121%2017.205%2015.095%2017.645%2014.823%2017.929%20L%2013.384%2019.431%20C%2011.497%2021.399%208.427%2021.399%206.541%2019.431%20L%201.415%2013.954%20C%20-0.472%2011.986%20-0.472%208.795%201.415%206.826%20L%203.972%204.158%20L%203.969%204.155%20L%206.53%201.482%20C%207.278%200.702%208.21%200.231%209.181%200.069%20C%2010.292%20-0.118%2011.455%200.101%2012.447%200.727%20C%2012.802%200.942%2013.135%201.207%2013.438%201.524%20L%2025.358%2019.431%20C%2024.611%2020.211%2023.662%2020.687%2022.692%2020.848%20C%2021.58%2021.035%2020.414%2020.791%2019.421%2020.166%20C%2019.067%2019.951%2018.769%2019.695%2018.465%2019.378%20Z%2522%20fill%3D%2522rgb(57%2C%2064%2C%2082)%2522%3E%3C%2Fpath%3E%3Cg%3E%3Cdefs%3E%3ClinearGradient%20id%3D%2522idss10411668238_3g942156412%2522%20x1%3D%25220.16337626689189189%2522%20x2%3D%25220.8221600506756758%2522%20y1%3D%25220.16337626689189194%2522%20y2%3D%25220.8221600506756757%2522%3E%3Cstop%20offset%3D%25220%2522%20stop-color%3D%2522rgb(57%2C%2064%2C%2082)%2522%20stop-opacity%3D%25221%2522%3E%3C%2Fstop%3E%3Cstop%20offset%3D%25221%2522%20stop-color%3D%2522rgb(122%2C%20132%2C%20161)%2522%20stop-opacity%3D%25221%2522%3E%3C%2Fstop%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3Cpath%20d%3D%2522M%2018.465%2019.378%20L%2010.01%2010.459%20L%203.972%204.158%20L%203.969%204.155%20L%206.53%201.482%20C%207.278%200.702%208.21%200.231%209.181%200.069%20C%2010.292%20-0.118%2011.455%200.101%2012.447%200.727%20C%2012.802%200.942%2013.135%201.207%2013.438%201.524%20L%2021.887%2010.453%20L%2027.925%2016.753%20L%2027.925%2016.753%20L%2025.358%2019.431%20C%2024.611%2020.211%2023.662%2020.687%2022.692%2020.848%20C%2021.58%2021.035%2020.414%2020.791%2019.421%2020.166%20C%2019.067%2019.951%2018.769%2019.695%2018.465%2019.378%20Z%2522%20fill%3D%2522url(%2523idss10411668238_3g942156412)%2522%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fsvg%3E", "favicon": "https://framerusercontent.com/images/zun0NnGD9p4q1CkGBnd5I0uq52M.png", "ogImage": "https://framerusercontent.com/images/IW4lA3BsX0eWCvbLZ7DqGIcvrvk.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Continue", "reasoning": "The 'Continue' button is likely the primary CTA due to its action-oriented text and distinct text color (#0000EE), which stands out against the dark background." }, "secondary": { "index": 0, "text": "Watch Video", "reasoning": "The 'Watch Video' button serves as a secondary action, with a less prominent background color and more informational text." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```