{
  "name": "LendUp",
  "slug": "lendup",
  "domain": "http://lendup.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Montserrat",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#2563EB",
      "secondary": "#FBBF24",
      "accent": "#FBBF24",
      "background": "#FFFFFF",
      "textPrimary": "#0F172A",
      "link": "#0F172A"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Montserrat",
        "heading": "Montserrat"
      },
      "fontStacks": {
        "heading": [
          "Montserrat",
          "sans-serif"
        ],
        "body": [
          "Montserrat",
          "sans-serif"
        ],
        "paragraph": [
          "Montserrat",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "40px",
        "h2": "24px",
        "body": "17px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "10px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#1E293B",
        "borderColor": "#1E293B",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#FBBF24",
        "textColor": "#0F172A",
        "borderColor": "#FBBF24",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#1E293B",
        "borderColor": "#CBD5E1",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://www.lendup.com/logo.png",
      "favicon": "https://www.lendup.com/favicon.png",
      "ogImage": null,
      "logoHref": "https://www.lendup.com/"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'LendUp'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Start Your Free Request ›",
        "reasoning": "Button #2, 'Start Your Free Request ›', uses the vibrant brand color #FBBF24 and has action-oriented text, making it the primary CTA."
      },
      "secondary": {
        "index": 8,
        "text": "How It Works",
        "reasoning": "Button #9, 'How It Works', has a different background color (#FFFFFF) and serves as a secondary action with informative text."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "individuals seeking loans"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'LendUp'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lendup/60a73b156b.webp",
      "alt": "LendUp Privacy Policy",
      "source_url": "https://www.lendup.com/privacy",
      "image_url": "https://www.lendup.com/licenses/ca_ddt_2017.jpg",
      "width": 1275,
      "height": 1650,
      "bytes": 177962,
      "query": "site:lendup.com",
      "query_suffix": "site:lendup.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lendup/30c6c5b2d5.webp",
      "alt": "Improving Financial Health By Improving Credit Scores",
      "source_url": "https://www.lendup.com/blog/improving-financial-health-by-improving-credit-scores.html",
      "image_url": "https://www.lendup.com/licenses/ca_cfl_2015.jpg",
      "width": 1275,
      "height": 1650,
      "bytes": 236197,
      "query": "site:lendup.com blog",
      "query_suffix": "site:lendup.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lendup/66a7fa7f29.webp",
      "alt": "LendUp Loan - App on Amazon Appstore",
      "source_url": "https://www.amazon.com/Drenoid-LendUp-Loan/dp/B086DQ6C1L",
      "image_url": "https://m.media-amazon.com/images/I/61L6YWHkBHL.png",
      "width": 800,
      "height": 480,
      "bytes": 128500,
      "query": "\"LendUp\" landing page",
      "query_suffix": "\"LendUp\" landing page"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lendup/d86f981a42.webp",
      "alt": "LendUp: Loans and Credit Card Products that Can Help Borrowers Build Credit  History for the Long Run - BadCredit.org",
      "source_url": "https://www.badcredit.org/lendup-review/",
      "image_url": "https://www.badcredit.org/wp-content/uploads/Lendup-2-3.jpg",
      "width": 1247,
      "height": 642,
      "bytes": 124942,
      "query": "\"LendUp\" ad",
      "query_suffix": "\"LendUp\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lendup/17bf70ccc3.webp",
      "alt": "LendUp Offers Socially Responsible Credit Products to Benefit the Needs of  the Emerging Middle Class",
      "source_url": "https://www.cardrates.com/news/lendup-offers-socially-responsible-credit-products-to-the-emerging-middle-class/",
      "image_url": "https://www.cardrates.com/wp-content/uploads/2017/10/Lendup.jpg",
      "width": 1241,
      "height": 645,
      "bytes": 139768,
      "query": "\"LendUp\" ad",
      "query_suffix": "\"LendUp\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lendup/720fbe259f.webp",
      "alt": "LendUp Loan - App on Amazon Appstore",
      "source_url": "https://www.amazon.com/Drenoid-LendUp-Loan/dp/B086DQ6C1L",
      "image_url": "https://m.media-amazon.com/images/I/61prEOr-TjL.png",
      "width": 800,
      "height": 480,
      "bytes": 81407,
      "query": "\"LendUp\" landing page",
      "query_suffix": "\"LendUp\" landing page"
    }
  ],
  "font_resources": [
    {
      "family": "Montserrat",
      "google_fonts_url": "https://fonts.google.com/specimen/Montserrat"
    },
    {
      "family": "Montserrat",
      "google_fonts_url": "https://fonts.google.com/specimen/Montserrat"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Montserrat&family=Montserrat&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/lendup",
  "agent_instructions": "You are designing or implementing in LendUp's brand identity.\n\n# Brand profile\n- Company: LendUp\n- Source: http://lendup.com\n- Color scheme: light\n\n# Colors\n- primary: #2563EB\n- secondary: #FBBF24\n- accent: #FBBF24\n- background: #FFFFFF\n- textPrimary: #0F172A\n- link: #0F172A\n\n# Typography\n- primary: Montserrat — https://fonts.google.com/specimen/Montserrat\n- heading: Montserrat — https://fonts.google.com/specimen/Montserrat\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Montserrat&family=Montserrat&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#1E293B, borderColor=#1E293B, borderRadius=10px, shadow=none\n- buttonPrimary: background=#FBBF24, textColor=#0F172A, borderColor=#FBBF24, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#1E293B, borderColor=#CBD5E1, borderRadius=10px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: individuals seeking loans\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/lendup.json",
  "page_markdown": "# LendUp Brand Identity\n\nA complete profile of **LendUp**'s visual system — colors, typography, components, and personality — extracted from http://lendup.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/lendup\n- Machine-readable JSON: https://characterquilt.com/branding/lendup.json\n- Per-page llms.txt: https://characterquilt.com/branding/lendup/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #2563EB |\n| Accent | #FBBF24 |\n| Body Font | Montserrat |\n| Heading Font | Montserrat |\n\n## Color Palette\n\n- primary: #2563EB\n- secondary: #FBBF24\n- accent: #FBBF24\n- background: #FFFFFF\n- textPrimary: #0F172A\n- link: #0F172A\n\n## Typography\n\n- primary: Montserrat — https://fonts.google.com/specimen/Montserrat\n- heading: Montserrat — https://fonts.google.com/specimen/Montserrat\n\n## Visual Assets\n\n- Logo: https://www.lendup.com/logo.png\n- Favicon: https://www.lendup.com/favicon.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#1E293B, borderColor=#1E293B, borderRadius=10px, shadow=none\n- buttonPrimary: background=#FBBF24, textColor=#0F172A, borderColor=#FBBF24, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#1E293B, borderColor=#CBD5E1, borderRadius=10px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: individuals seeking loans\n\n## LendUp Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **LendUp Privacy Policy**\n  - Image: https://www.lendup.com/licenses/ca_ddt_2017.jpg\n  - Source: https://www.lendup.com/privacy\n- **Improving Financial Health By Improving Credit Scores**\n  - Image: https://www.lendup.com/licenses/ca_cfl_2015.jpg\n  - Source: https://www.lendup.com/blog/improving-financial-health-by-improving-credit-scores.html\n- **LendUp Loan - App on Amazon Appstore**\n  - Image: https://m.media-amazon.com/images/I/61L6YWHkBHL.png\n  - Source: https://www.amazon.com/Drenoid-LendUp-Loan/dp/B086DQ6C1L\n- **LendUp: Loans and Credit Card Products that Can Help Borrowers Build Credit  History for the Long Run - BadCredit.org**\n  - Image: https://www.badcredit.org/wp-content/uploads/Lendup-2-3.jpg\n  - Source: https://www.badcredit.org/lendup-review/\n- **LendUp Offers Socially Responsible Credit Products to Benefit the Needs of  the Emerging Middle Class**\n  - Image: https://www.cardrates.com/wp-content/uploads/2017/10/Lendup.jpg\n  - Source: https://www.cardrates.com/news/lendup-offers-socially-responsible-credit-products-to-the-emerging-middle-class/\n- **LendUp Loan - App on Amazon Appstore**\n  - Image: https://m.media-amazon.com/images/I/61prEOr-TjL.png\n  - Source: https://www.amazon.com/Drenoid-LendUp-Loan/dp/B086DQ6C1L\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Montserrat\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#2563EB\",\n    \"secondary\": \"#FBBF24\",\n    \"accent\": \"#FBBF24\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#0F172A\",\n    \"link\": \"#0F172A\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Montserrat\",\n      \"heading\": \"Montserrat\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Montserrat\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Montserrat\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Montserrat\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"40px\",\n      \"h2\": \"24px\",\n      \"body\": \"17px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"10px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#1E293B\",\n      \"borderColor\": \"#1E293B\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#FBBF24\",\n      \"textColor\": \"#0F172A\",\n      \"borderColor\": \"#FBBF24\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#1E293B\",\n      \"borderColor\": \"#CBD5E1\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.lendup.com/logo.png\",\n    \"favicon\": \"https://www.lendup.com/favicon.png\",\n    \"ogImage\": null,\n    \"logoHref\": \"https://www.lendup.com/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'LendUp'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Start Your Free Request ›\",\n      \"reasoning\": \"Button #2, 'Start Your Free Request ›', uses the vibrant brand color #FBBF24 and has action-oriented text, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 8,\n      \"text\": \"How It Works\",\n      \"reasoning\": \"Button #9, 'How It Works', has a different background color (#FFFFFF) and serves as a secondary action with informative text.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"individuals seeking loans\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'LendUp'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}