{ "name": "Leon & George", "slug": "leon-george", "domain": "https://www.leonandgeorge.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Shne Buch", "role": "body" }, { "family": "Helvetica Neue", "role": "body" } ], "colors": { "primary": "#74081C", "secondary": "#B1544A", "accent": "#0071E3", "background": "#FFFFFF", "textPrimary": "#343537", "link": "#0071E3" }, "typography": { "fontFamilies": { "primary": "Shne Buch", "heading": "Shne Buch" }, "fontStacks": { "heading": [ "Shne Schmal Halbfett", "sans-serif" ], "body": [ "Shne Buch", "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "Shne Buch", "sans-serif" ] }, "fontSizes": { "h1": "62px", "h2": "16px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#EDECE8", "textColor": "#343537", "borderColor": "#C2C2C3", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#74081C", "textColor": "#FFFFFF", "borderColor": "#74081C", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" }, "buttonSecondary": { "background": "#0071E3", "textColor": "#FFFFFF", "borderColor": "#0071E3", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://d3gkbidvk2xej.cloudfront.net/assets/images/svg/logo.svg", "favicon": "https://www.leonandgeorge.com/assets/images/apple-touch-icon.png", "ogImage": "https://d3gkbidvk2xej.cloudfront.net/library/hero_family_large_cropped_34ca5dff51.jpg?&fm=webp&w=1200", "logoHref": "/", "logoAlt": "Léon & George" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Léon & George'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 5, "text": "Shop Our Plants", "reasoning": "Button #5 'Shop Our Plants' uses the vibrant brand color #74081C, which aligns with the site's primary call-to-action of purchasing plants." }, "secondary": { "index": 6, "text": "Select Location", "reasoning": "Button #6 'Select Location' uses a different vibrant color #0071E3, making it suitable as a secondary action related to location selection." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "urban plant enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Léon & George'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/leon-george/51df2d7e49.webp", "alt": "Dividum - Forty-Eight - Gray", "source_url": "https://www.leonandgeorge.com/accessories/dividum-tall-rectangle-planter-48?srsltid=AfmBOoqzvpbjOivU3_W96Vz-geqLQvgtptS20fqjfIAO4feZffDh2dCT", "image_url": "https://d3gkbidvk2xej.cloudfront.net/images/products/18904d5d-c552-4ade-89e6-a72278aef40c/s/dividum-tall-rectangle-planter-48.jpeg", "width": 3000, "height": 2250, "bytes": 974001, "query": "site:leonandgeorge.com", "query_suffix": "site:leonandgeorge.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/leon-george/8d26ac104e.webp", "alt": "How to Use Coffee Grounds to Fertilize Plants by Léon & George", "source_url": "https://www.leonandgeorge.com/pages/how-to-reuse-coffee-grounds-plants?srsltid=AfmBOopUsVbFK4YoPT7wGqhQX3AtNjCkzwifdf-FEzyt8A07FeGBACUS", "image_url": "https://d3gkbidvk2xej.cloudfront.net/library/blog_landscape_f653cf2bb1.jpg?&fm=jpeg&w=1360&h=816&fit=crop", "width": 1360, "height": 816, "bytes": 83442, "query": "site:leonandgeorge.com blog", "query_suffix": "site:leonandgeorge.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/leon-george/1bb4f28608.webp", "alt": "No Drainage Hole? Pot Plants Without Killing Them by Léon & George", "source_url": "https://www.leonandgeorge.com/pages/how-to-use-planter-no-drainage-hole?srsltid=AfmBOor4LfF9mhaPSd0Bruykx7O235zxsZZSuIb3TnzGELmHob-O6CLq", "image_url": "https://d3gkbidvk2xej.cloudfront.net/library/magnific_q_Z_Uqp_QWL_Xx_V_Rh_Yeafzhd_plantstaging_1_1_1742f0fec8.png", "width": 2992, "height": 2240, "bytes": 630826, "query": "site:leonandgeorge.com", "query_suffix": "site:leonandgeorge.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/leon-george/c0cd1733d9.webp", "alt": "Monstera Deliciosa Care Guide by Léon & George", "source_url": "https://www.leonandgeorge.com/pages/care-monstera-deliciosa?srsltid=AfmBOoqAgfV8flEFBjhXfsMGSoRHhhUyLo3jN-8ixKVR37RDIHk53lBl", "image_url": "https://d3gkbidvk2xej.cloudfront.net/library/monstera_391654e07f.jpg", "width": 1200, "height": 800, "bytes": 124169, "query": "site:leonandgeorge.com blog", "query_suffix": "site:leonandgeorge.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/leon-george/fb46d81aa3.webp", "alt": "Trade Program for interior designers by Léon & George", "source_url": "https://www.leonandgeorge.com/pages/trade-program?srsltid=AfmBOorhcYqBSBJ6owb8qks0zNl_GJ3cexHvz7tV3Jy1N2_tojiDqSiB", "image_url": "https://d3gkbidvk2xej.cloudfront.net/library/isaac_leon_and_george_6_2020_print_09ce2ddf1c.jpg", "width": 3000, "height": 2000, "bytes": 969220, "query": "site:leonandgeorge.com", "query_suffix": "site:leonandgeorge.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/leon-george/8c109fbf0c.webp", "alt": "Olive Trees – Potted Plants, Shipped, Léon & George", "source_url": "https://www.leonandgeorge.com/products/collection/olive-tree-collection?srsltid=AfmBOoo8zcPg9Qg8Y7xtp3OvLNs5eRKyEIDd5s6tzio0nTygKlcrGiFw", "image_url": "https://d3gkbidvk2xej.cloudfront.net/images/products/f78ed72a-e659-4de7-8e14-2d748ebc2741/s/olive-bush.jpeg?version=1763137611.46390019800&fm=jpeg&w=340&h=453&fit=crop", "width": 340, "height": 453, "bytes": 14074, "query": "site:leonandgeorge.com blog", "query_suffix": "site:leonandgeorge.com blog" } ], "font_resources": [ { "family": "Shne Buch", "google_fonts_url": "https://fonts.google.com/specimen/Shne+Buch" }, { "family": "Shne Buch", "google_fonts_url": "https://fonts.google.com/specimen/Shne+Buch" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Shne+Buch&family=Shne+Buch&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/leon-george", "agent_instructions": "You are designing or implementing in Leon & George's brand identity.\n\n# Brand profile\n- Company: Leon & George\n- Source: https://www.leonandgeorge.com\n- Color scheme: light\n\n# Colors\n- primary: #74081C\n- secondary: #B1544A\n- accent: #0071E3\n- background: #FFFFFF\n- textPrimary: #343537\n- link: #0071E3\n\n# Typography\n- primary: Shne Buch — https://fonts.google.com/specimen/Shne+Buch\n- heading: Shne Buch — https://fonts.google.com/specimen/Shne+Buch\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#EDECE8, textColor=#343537, borderColor=#C2C2C3, borderRadius=6px, shadow=none\n- buttonPrimary: background=#74081C, textColor=#FFFFFF, borderColor=#74081C, borderRadius=100px, shadow=none\n- buttonSecondary: background=#0071E3, textColor=#FFFFFF, borderColor=#0071E3, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: urban plant enthusiasts\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/leon-george.json", "page_markdown": "# Leon & George Brand Identity\n\nA complete profile of **Leon & George**'s visual system — colors, typography, components, and personality — extracted from https://www.leonandgeorge.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/leon-george\n- Machine-readable JSON: https://characterquilt.com/branding/leon-george.json\n- Per-page llms.txt: https://characterquilt.com/branding/leon-george/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #74081C |\n| Accent | #0071E3 |\n| Body Font | Shne Buch |\n| Heading Font | Shne Buch |\n\n## Color Palette\n\n- primary: #74081C\n- secondary: #B1544A\n- accent: #0071E3\n- background: #FFFFFF\n- textPrimary: #343537\n- link: #0071E3\n\n## Typography\n\n- primary: Shne Buch — https://fonts.google.com/specimen/Shne+Buch\n- heading: Shne Buch — https://fonts.google.com/specimen/Shne+Buch\n\n## Visual Assets\n\n- Logo: https://d3gkbidvk2xej.cloudfront.net/assets/images/svg/logo.svg\n- Favicon: https://www.leonandgeorge.com/assets/images/apple-touch-icon.png\n- Social card (og:image): https://d3gkbidvk2xej.cloudfront.net/library/hero_family_large_cropped_34ca5dff51.jpg?&fm=webp&w=1200\n\n## UI Components\n\n- input: background=#EDECE8, textColor=#343537, borderColor=#C2C2C3, borderRadius=6px, shadow=none\n- buttonPrimary: background=#74081C, textColor=#FFFFFF, borderColor=#74081C, borderRadius=100px, shadow=none\n- buttonSecondary: background=#0071E3, textColor=#FFFFFF, borderColor=#0071E3, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: urban plant enthusiasts\n\n## Leon & George Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Dividum - Forty-Eight - Gray**\n - Image: https://d3gkbidvk2xej.cloudfront.net/images/products/18904d5d-c552-4ade-89e6-a72278aef40c/s/dividum-tall-rectangle-planter-48.jpeg\n - Source: https://www.leonandgeorge.com/accessories/dividum-tall-rectangle-planter-48?srsltid=AfmBOoqzvpbjOivU3_W96Vz-geqLQvgtptS20fqjfIAO4feZffDh2dCT\n- **How to Use Coffee Grounds to Fertilize Plants by Léon & George**\n - Image: https://d3gkbidvk2xej.cloudfront.net/library/blog_landscape_f653cf2bb1.jpg?&fm=jpeg&w=1360&h=816&fit=crop\n - Source: https://www.leonandgeorge.com/pages/how-to-reuse-coffee-grounds-plants?srsltid=AfmBOopUsVbFK4YoPT7wGqhQX3AtNjCkzwifdf-FEzyt8A07FeGBACUS\n- **No Drainage Hole? Pot Plants Without Killing Them by Léon & George**\n - Image: https://d3gkbidvk2xej.cloudfront.net/library/magnific_q_Z_Uqp_QWL_Xx_V_Rh_Yeafzhd_plantstaging_1_1_1742f0fec8.png\n - Source: https://www.leonandgeorge.com/pages/how-to-use-planter-no-drainage-hole?srsltid=AfmBOor4LfF9mhaPSd0Bruykx7O235zxsZZSuIb3TnzGELmHob-O6CLq\n- **Monstera Deliciosa Care Guide by Léon & George**\n - Image: https://d3gkbidvk2xej.cloudfront.net/library/monstera_391654e07f.jpg\n - Source: https://www.leonandgeorge.com/pages/care-monstera-deliciosa?srsltid=AfmBOoqAgfV8flEFBjhXfsMGSoRHhhUyLo3jN-8ixKVR37RDIHk53lBl\n- **Trade Program for interior designers by Léon & George**\n - Image: https://d3gkbidvk2xej.cloudfront.net/library/isaac_leon_and_george_6_2020_print_09ce2ddf1c.jpg\n - Source: https://www.leonandgeorge.com/pages/trade-program?srsltid=AfmBOorhcYqBSBJ6owb8qks0zNl_GJ3cexHvz7tV3Jy1N2_tojiDqSiB\n- **Olive Trees – Potted Plants, Shipped, Léon & George**\n - Image: https://d3gkbidvk2xej.cloudfront.net/images/products/f78ed72a-e659-4de7-8e14-2d748ebc2741/s/olive-bush.jpeg?version=1763137611.46390019800&fm=jpeg&w=340&h=453&fit=crop\n - Source: https://www.leonandgeorge.com/products/collection/olive-tree-collection?srsltid=AfmBOoo8zcPg9Qg8Y7xtp3OvLNs5eRKyEIDd5s6tzio0nTygKlcrGiFw\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Shne Buch\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Helvetica Neue\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#74081C\",\n \"secondary\": \"#B1544A\",\n \"accent\": \"#0071E3\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#343537\",\n \"link\": \"#0071E3\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Shne Buch\",\n \"heading\": \"Shne Buch\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Shne Schmal Halbfett\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Shne Buch\",\n \"Helvetica Neue\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Shne Buch\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"62px\",\n \"h2\": \"16px\",\n \"body\": \"14px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"4px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"#EDECE8\",\n \"textColor\": \"#343537\",\n \"borderColor\": \"#C2C2C3\",\n \"borderRadius\": \"6px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"6px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"6px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#74081C\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#74081C\",\n \"borderRadius\": \"100px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"100px\",\n \"topRight\": \"100px\",\n \"bottomRight\": \"100px\",\n \"bottomLeft\": \"100px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#0071E3\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#0071E3\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://d3gkbidvk2xej.cloudfront.net/assets/images/svg/logo.svg\",\n \"favicon\": \"https://www.leonandgeorge.com/assets/images/apple-touch-icon.png\",\n \"ogImage\": \"https://d3gkbidvk2xej.cloudfront.net/library/hero_family_large_cropped_34ca5dff51.jpg?&fm=webp&w=1200\",\n \"logoHref\": \"/\",\n \"logoAlt\": \"Léon & George\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 1,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Léon & George'.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 5,\n \"text\": \"Shop Our Plants\",\n \"reasoning\": \"Button #5 'Shop Our Plants' uses the vibrant brand color #74081C, which aligns with the site's primary call-to-action of purchasing plants.\"\n },\n \"secondary\": {\n \"index\": 6,\n \"text\": \"Select Location\",\n \"reasoning\": \"Button #6 'Select Location' uses a different vibrant color #0071E3, making it suitable as a secondary action related to location selection.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"urban plant enthusiasts\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Léon & George'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }