# Leon & George Brand Identity A complete profile of **Leon & George**'s visual system — colors, typography, components, and personality — extracted from https://www.leonandgeorge.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/leon-george - Machine-readable JSON: https://characterquilt.com/branding/leon-george.json - Per-page llms.txt: https://characterquilt.com/branding/leon-george/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #74081C | | Accent | #0071E3 | | Body Font | Shne Buch | | Heading Font | Shne Buch | ## Color Palette - primary: #74081C - secondary: #B1544A - accent: #0071E3 - background: #FFFFFF - textPrimary: #343537 - link: #0071E3 ## Typography - primary: Shne Buch — https://fonts.google.com/specimen/Shne+Buch - heading: Shne Buch — https://fonts.google.com/specimen/Shne+Buch ## Visual Assets - Logo: https://d3gkbidvk2xej.cloudfront.net/assets/images/svg/logo.svg - Favicon: https://www.leonandgeorge.com/assets/images/apple-touch-icon.png - Social card (og:image): https://d3gkbidvk2xej.cloudfront.net/library/hero_family_large_cropped_34ca5dff51.jpg?&fm=webp&w=1200 ## UI Components - input: background=#EDECE8, textColor=#343537, borderColor=#C2C2C3, borderRadius=6px, shadow=none - buttonPrimary: background=#74081C, textColor=#FFFFFF, borderColor=#74081C, borderRadius=100px, shadow=none - buttonSecondary: background=#0071E3, textColor=#FFFFFF, borderColor=#0071E3, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: urban plant enthusiasts ## Leon & George Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Dividum - Forty-Eight - Gray** - Image: https://d3gkbidvk2xej.cloudfront.net/images/products/18904d5d-c552-4ade-89e6-a72278aef40c/s/dividum-tall-rectangle-planter-48.jpeg - Source: https://www.leonandgeorge.com/accessories/dividum-tall-rectangle-planter-48?srsltid=AfmBOoqzvpbjOivU3_W96Vz-geqLQvgtptS20fqjfIAO4feZffDh2dCT - **How to Use Coffee Grounds to Fertilize Plants by Léon & George** - Image: https://d3gkbidvk2xej.cloudfront.net/library/blog_landscape_f653cf2bb1.jpg?&fm=jpeg&w=1360&h=816&fit=crop - Source: https://www.leonandgeorge.com/pages/how-to-reuse-coffee-grounds-plants?srsltid=AfmBOopUsVbFK4YoPT7wGqhQX3AtNjCkzwifdf-FEzyt8A07FeGBACUS - **No Drainage Hole? Pot Plants Without Killing Them by Léon & George** - Image: https://d3gkbidvk2xej.cloudfront.net/library/magnific_q_Z_Uqp_QWL_Xx_V_Rh_Yeafzhd_plantstaging_1_1_1742f0fec8.png - Source: https://www.leonandgeorge.com/pages/how-to-use-planter-no-drainage-hole?srsltid=AfmBOor4LfF9mhaPSd0Bruykx7O235zxsZZSuIb3TnzGELmHob-O6CLq - **Monstera Deliciosa Care Guide by Léon & George** - Image: https://d3gkbidvk2xej.cloudfront.net/library/monstera_391654e07f.jpg - Source: https://www.leonandgeorge.com/pages/care-monstera-deliciosa?srsltid=AfmBOoqAgfV8flEFBjhXfsMGSoRHhhUyLo3jN-8ixKVR37RDIHk53lBl - **Trade Program for interior designers by Léon & George** - Image: https://d3gkbidvk2xej.cloudfront.net/library/isaac_leon_and_george_6_2020_print_09ce2ddf1c.jpg - Source: https://www.leonandgeorge.com/pages/trade-program?srsltid=AfmBOorhcYqBSBJ6owb8qks0zNl_GJ3cexHvz7tV3Jy1N2_tojiDqSiB - **Olive Trees – Potted Plants, Shipped, Léon & George** - Image: https://d3gkbidvk2xej.cloudfront.net/images/products/f78ed72a-e659-4de7-8e14-2d748ebc2741/s/olive-bush.jpeg?version=1763137611.46390019800&fm=jpeg&w=340&h=453&fit=crop - Source: https://www.leonandgeorge.com/products/collection/olive-tree-collection?srsltid=AfmBOoo8zcPg9Qg8Y7xtp3OvLNs5eRKyEIDd5s6tzio0nTygKlcrGiFw ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Shne Buch", "role": "body" }, { "family": "Helvetica Neue", "role": "body" } ], "colors": { "primary": "#74081C", "secondary": "#B1544A", "accent": "#0071E3", "background": "#FFFFFF", "textPrimary": "#343537", "link": "#0071E3" }, "typography": { "fontFamilies": { "primary": "Shne Buch", "heading": "Shne Buch" }, "fontStacks": { "heading": [ "Shne Schmal Halbfett", "sans-serif" ], "body": [ "Shne Buch", "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "Shne Buch", "sans-serif" ] }, "fontSizes": { "h1": "62px", "h2": "16px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#EDECE8", "textColor": "#343537", "borderColor": "#C2C2C3", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#74081C", "textColor": "#FFFFFF", "borderColor": "#74081C", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" }, "buttonSecondary": { "background": "#0071E3", "textColor": "#FFFFFF", "borderColor": "#0071E3", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://d3gkbidvk2xej.cloudfront.net/assets/images/svg/logo.svg", "favicon": "https://www.leonandgeorge.com/assets/images/apple-touch-icon.png", "ogImage": "https://d3gkbidvk2xej.cloudfront.net/library/hero_family_large_cropped_34ca5dff51.jpg?&fm=webp&w=1200", "logoHref": "/", "logoAlt": "Léon & George" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Léon & George'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 5, "text": "Shop Our Plants", "reasoning": "Button #5 'Shop Our Plants' uses the vibrant brand color #74081C, which aligns with the site's primary call-to-action of purchasing plants." }, "secondary": { "index": 6, "text": "Select Location", "reasoning": "Button #6 'Select Location' uses a different vibrant color #0071E3, making it suitable as a secondary action related to location selection." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "urban plant enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Léon & George'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```