{
  "name": "Level Frames",
  "slug": "level-frames",
  "domain": "http://levelframes.com",
  "sources": [
    "yc"
  ],
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    "colorScheme": "light",
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        "role": "body"
      },
      {
        "family": "Helvetica Neue",
        "role": "body"
      },
      {
        "family": "Freight Sans Pro",
        "role": "heading"
      },
      {
        "family": "Montserrat",
        "role": "display"
      }
    ],
    "colors": {
      "primary": "#2980B9",
      "secondary": "#57AD68",
      "accent": "#5BA4E5",
      "background": "#000000",
      "textPrimary": "#000000",
      "link": "#5BA4E5"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Helvetica",
        "heading": "Freight Sans Pro"
      },
      "fontStacks": {
        "heading": [
          "Montserrat",
          "Helvetica",
          "sans-serif"
        ],
        "body": [
          "freight-sans-pro",
          "Helvetica",
          "sans-serif"
        ],
        "paragraph": [
          "freight-sans-pro",
          "Helvetica",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "28px",
        "h2": "16px",
        "body": "12px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "4px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#222222",
        "borderColor": "#999999",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "rgb(221, 221, 221) 0px 1px 0px 0px"
      },
      "buttonPrimary": {
        "background": "#5BA4E5",
        "textColor": "#FFFFFF",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#222222",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://d29mtkonxnc5fw.cloudfront.net/site_assets/levelframes-logo.svg",
      "favicon": null,
      "ogImage": "https://d29mtkonxnc5fw.cloudfront.net/site_assets/level-twitter-image.jpg",
      "logoHref": "/",
      "logoAlt": "Level Frames Logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Level Frames'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Frame a Picture",
        "reasoning": "Button #0 ('Frame a Picture') uses a vibrant brand color (#5BA4E5) and has action-oriented text, making it the primary CTA."
      },
      "secondary": {
        "index": 2,
        "text": "Start Designing",
        "reasoning": "Button #2 ('Start Designing') has a different background color (#FFFFFF) and serves as a secondary action with less emphasis."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "art enthusiasts and photographers"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
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    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Level Frames'.",
          "confidence": 0.95
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      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
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  "images": [
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      "alt": "Vintage Artwork for Dog Lovers | Level Frames",
      "source_url": "https://www.levelframes.com/blog/free-vintage-dog-art?srsltid=AfmBOoqIn_7APpadP9-ju1-ToSjLblsPXjB993Ntl0mKIYXtbIpbQQKD",
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      "alt": "Design Trends Lifecycle | Level Frames",
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      "alt": "Vintage Artwork for Dog Lovers | Level Frames",
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      "alt": "Design Trends Lifecycle | Level Frames",
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/level-frames/f080d80b9f.webp",
      "alt": "Vintage Artwork for Dog Lovers | Level Frames",
      "source_url": "https://www.levelframes.com/blog/free-vintage-dog-art?srsltid=AfmBOorBFKpSp6A-DigDiYVQvdcwEqgyyW3K4wAkwfnTbWazWOpx6A5O",
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/level-frames/813ed4d80d.webp",
      "alt": "Design Trends Lifecycle | Level Frames",
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  "font_resources": [
    {
      "family": "Helvetica",
      "google_fonts_url": "https://fonts.google.com/specimen/Helvetica"
    },
    {
      "family": "Freight Sans Pro",
      "google_fonts_url": "https://fonts.google.com/specimen/Freight+Sans+Pro"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Helvetica&family=Freight+Sans+Pro&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/level-frames",
  "agent_instructions": "You are designing or implementing in Level Frames's brand identity.\n\n# Brand profile\n- Company: Level Frames\n- Source: http://levelframes.com\n- Color scheme: light\n\n# Colors\n- primary: #2980B9\n- secondary: #57AD68\n- accent: #5BA4E5\n- background: #000000\n- textPrimary: #000000\n- link: #5BA4E5\n\n# Typography\n- primary: Helvetica — https://fonts.google.com/specimen/Helvetica\n- heading: Freight Sans Pro — https://fonts.google.com/specimen/Freight+Sans+Pro\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Helvetica&family=Freight+Sans+Pro&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#222222, borderColor=#999999, borderRadius=4px, shadow=rgb(221, 221, 221) 0px 1px 0px 0px\n- buttonPrimary: background=#5BA4E5, textColor=#FFFFFF, borderRadius=4px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#222222, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: art enthusiasts and photographers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/level-frames.json",
  "page_markdown": "# Level Frames Brand Identity\n\nA complete profile of **Level Frames**'s visual system — colors, typography, components, and personality — extracted from http://levelframes.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/level-frames\n- Machine-readable JSON: https://characterquilt.com/branding/level-frames.json\n- Per-page llms.txt: https://characterquilt.com/branding/level-frames/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #2980B9 |\n| Accent | #5BA4E5 |\n| Body Font | Helvetica |\n| Heading Font | Freight Sans Pro |\n\n## Color Palette\n\n- primary: #2980B9\n- secondary: #57AD68\n- accent: #5BA4E5\n- background: #000000\n- textPrimary: #000000\n- link: #5BA4E5\n\n## Typography\n\n- primary: Helvetica — https://fonts.google.com/specimen/Helvetica\n- heading: Freight Sans Pro — https://fonts.google.com/specimen/Freight+Sans+Pro\n\n## Visual Assets\n\n- Logo: https://d29mtkonxnc5fw.cloudfront.net/site_assets/levelframes-logo.svg\n- Social card (og:image): https://d29mtkonxnc5fw.cloudfront.net/site_assets/level-twitter-image.jpg\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#222222, borderColor=#999999, borderRadius=4px, shadow=rgb(221, 221, 221) 0px 1px 0px 0px\n- buttonPrimary: background=#5BA4E5, textColor=#FFFFFF, borderRadius=4px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#222222, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: art enthusiasts and photographers\n\n## Level Frames Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Vintage Artwork for Dog Lovers | Level Frames**\n  - Image: https://images.metmuseum.org/CRDImages/dp/original/DP811591.jpg\n  - Source: https://www.levelframes.com/blog/free-vintage-dog-art?srsltid=AfmBOoqIn_7APpadP9-ju1-ToSjLblsPXjB993Ntl0mKIYXtbIpbQQKD\n- **Design Trends Lifecycle | Level Frames**\n  - Image: https://d29mtkonxnc5fw.cloudfront.net/thumbs/W_EQOI17_4PpwQGiWwvMfg.jpg\n  - Source: https://www.levelframes.com/blog/design-trends-lifecycle?srsltid=AfmBOootCeGQGNGBRKbusdZfkU9aEB_MIWVFe9eR5vY7aekV9H762VNg\n- **Vintage Artwork for Dog Lovers | Level Frames**\n  - Image: https://media.nga.gov/iiif/b058c57f-0c6d-403a-ba32-7b35498d7bcb/full/full/0/default.jpg?attachment_filename=two_dogs_2015.19.540.jpg\n  - Source: https://www.levelframes.com/blog/free-vintage-dog-art?srsltid=AfmBOornk_RC_zXZWQ8M_hj3LYfZvLeSgXvmm1NhfbojNEWcqko5dmzQ\n- **Design Trends Lifecycle | Level Frames**\n  - Image: https://d29mtkonxnc5fw.cloudfront.net/thumbs/iNA02XNSDW2knBnodlVAWA.jpg\n  - Source: https://www.levelframes.com/blog/design-trends-lifecycle?srsltid=AfmBOor0-DC1v7DvgHhICpmYIhHpsgNImmYw906Gvyi3skMKSkHKUE1l\n- **Vintage Artwork for Dog Lovers | Level Frames**\n  - Image: https://images.metmuseum.org/CRDImages/ep/original/DP-18781-001.jpg\n  - Source: https://www.levelframes.com/blog/free-vintage-dog-art?srsltid=AfmBOorBFKpSp6A-DigDiYVQvdcwEqgyyW3K4wAkwfnTbWazWOpx6A5O\n- **Design Trends Lifecycle | Level Frames**\n  - Image: https://d29mtkonxnc5fw.cloudfront.net/thumbs/sdk-S6qjmokOOEg0Bn3Y-A.jpg\n  - Source: https://www.levelframes.com/blog/design-trends-lifecycle?srsltid=AfmBOopgXfWR9klv8gcM4P1BL7yf9b6X2YWZHHN7KdGPCwdbAlmQs3gH\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Helvetica\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Helvetica Neue\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Freight Sans Pro\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Montserrat\",\n      \"role\": \"display\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#2980B9\",\n    \"secondary\": \"#57AD68\",\n    \"accent\": \"#5BA4E5\",\n    \"background\": \"#000000\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#5BA4E5\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Helvetica\",\n      \"heading\": \"Freight Sans Pro\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Montserrat\",\n        \"Helvetica\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"freight-sans-pro\",\n        \"Helvetica\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"freight-sans-pro\",\n        \"Helvetica\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"28px\",\n      \"h2\": \"16px\",\n      \"body\": \"12px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#222222\",\n      \"borderColor\": \"#999999\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"rgb(221, 221, 221) 0px 1px 0px 0px\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#5BA4E5\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#222222\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://d29mtkonxnc5fw.cloudfront.net/site_assets/levelframes-logo.svg\",\n    \"favicon\": null,\n    \"ogImage\": \"https://d29mtkonxnc5fw.cloudfront.net/site_assets/level-twitter-image.jpg\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Level Frames Logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Level Frames'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Frame a Picture\",\n      \"reasoning\": \"Button #0 ('Frame a Picture') uses a vibrant brand color (#5BA4E5) and has action-oriented text, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Start Designing\",\n      \"reasoning\": \"Button #2 ('Start Designing') has a different background color (#FFFFFF) and serves as a secondary action with less emphasis.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"art enthusiasts and photographers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Level Frames'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}