# Level Frames Brand Identity

A complete profile of **Level Frames**'s visual system — colors, typography, components, and personality — extracted from http://levelframes.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/level-frames
- Machine-readable JSON: https://characterquilt.com/branding/level-frames.json
- Per-page llms.txt: https://characterquilt.com/branding/level-frames/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2980B9 |
| Accent | #5BA4E5 |
| Body Font | Helvetica |
| Heading Font | Freight Sans Pro |

## Color Palette

- primary: #2980B9
- secondary: #57AD68
- accent: #5BA4E5
- background: #000000
- textPrimary: #000000
- link: #5BA4E5

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Freight Sans Pro — https://fonts.google.com/specimen/Freight+Sans+Pro

## Visual Assets

- Logo: https://d29mtkonxnc5fw.cloudfront.net/site_assets/levelframes-logo.svg
- Social card (og:image): https://d29mtkonxnc5fw.cloudfront.net/site_assets/level-twitter-image.jpg

## UI Components

- input: background=#FFFFFF, textColor=#222222, borderColor=#999999, borderRadius=4px, shadow=rgb(221, 221, 221) 0px 1px 0px 0px
- buttonPrimary: background=#5BA4E5, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#222222, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: art enthusiasts and photographers

## Level Frames Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Vintage Artwork for Dog Lovers | Level Frames**
  - Image: https://images.metmuseum.org/CRDImages/dp/original/DP811591.jpg
  - Source: https://www.levelframes.com/blog/free-vintage-dog-art?srsltid=AfmBOoqIn_7APpadP9-ju1-ToSjLblsPXjB993Ntl0mKIYXtbIpbQQKD
- **Design Trends Lifecycle | Level Frames**
  - Image: https://d29mtkonxnc5fw.cloudfront.net/thumbs/W_EQOI17_4PpwQGiWwvMfg.jpg
  - Source: https://www.levelframes.com/blog/design-trends-lifecycle?srsltid=AfmBOootCeGQGNGBRKbusdZfkU9aEB_MIWVFe9eR5vY7aekV9H762VNg
- **Vintage Artwork for Dog Lovers | Level Frames**
  - Image: https://media.nga.gov/iiif/b058c57f-0c6d-403a-ba32-7b35498d7bcb/full/full/0/default.jpg?attachment_filename=two_dogs_2015.19.540.jpg
  - Source: https://www.levelframes.com/blog/free-vintage-dog-art?srsltid=AfmBOornk_RC_zXZWQ8M_hj3LYfZvLeSgXvmm1NhfbojNEWcqko5dmzQ
- **Design Trends Lifecycle | Level Frames**
  - Image: https://d29mtkonxnc5fw.cloudfront.net/thumbs/iNA02XNSDW2knBnodlVAWA.jpg
  - Source: https://www.levelframes.com/blog/design-trends-lifecycle?srsltid=AfmBOor0-DC1v7DvgHhICpmYIhHpsgNImmYw906Gvyi3skMKSkHKUE1l
- **Vintage Artwork for Dog Lovers | Level Frames**
  - Image: https://images.metmuseum.org/CRDImages/ep/original/DP-18781-001.jpg
  - Source: https://www.levelframes.com/blog/free-vintage-dog-art?srsltid=AfmBOorBFKpSp6A-DigDiYVQvdcwEqgyyW3K4wAkwfnTbWazWOpx6A5O
- **Design Trends Lifecycle | Level Frames**
  - Image: https://d29mtkonxnc5fw.cloudfront.net/thumbs/sdk-S6qjmokOOEg0Bn3Y-A.jpg
  - Source: https://www.levelframes.com/blog/design-trends-lifecycle?srsltid=AfmBOopgXfWR9klv8gcM4P1BL7yf9b6X2YWZHHN7KdGPCwdbAlmQs3gH

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Freight Sans Pro",
      "role": "heading"
    },
    {
      "family": "Montserrat",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#2980B9",
    "secondary": "#57AD68",
    "accent": "#5BA4E5",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#5BA4E5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Freight Sans Pro"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "freight-sans-pro",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "freight-sans-pro",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "28px",
      "h2": "16px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#222222",
      "borderColor": "#999999",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgb(221, 221, 221) 0px 1px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#5BA4E5",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#222222",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://d29mtkonxnc5fw.cloudfront.net/site_assets/levelframes-logo.svg",
    "favicon": null,
    "ogImage": "https://d29mtkonxnc5fw.cloudfront.net/site_assets/level-twitter-image.jpg",
    "logoHref": "/",
    "logoAlt": "Level Frames Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Level Frames'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Frame a Picture",
      "reasoning": "Button #0 ('Frame a Picture') uses a vibrant brand color (#5BA4E5) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Start Designing",
      "reasoning": "Button #2 ('Start Designing') has a different background color (#FFFFFF) and serves as a secondary action with less emphasis."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "art enthusiasts and photographers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Level Frames'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```