{
  "name": "Lever",
  "slug": "lever",
  "domain": "https://www.lever.co/",
  "sources": [
    "vendr_saas_trends_report",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Work Sans",
        "role": "body"
      },
      {
        "family": "Onest",
        "role": "heading"
      },
      {
        "family": "Roboto",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#134E4A",
      "secondary": "#C3FFD4",
      "accent": "#2A7A72",
      "background": "#FFFFFF",
      "textPrimary": "#000000",
      "link": "#47A7A1"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Work Sans",
        "heading": "Onest"
      },
      "fontStacks": {
        "heading": [
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          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Work Sans",
          "sans-serif"
        ],
        "paragraph": [
          "Onest",
          "system-ui",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "64px",
        "h2": "40px",
        "body": "20px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "10px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#2A7A72",
        "textColor": "#FFFFFF",
        "borderRadius": "9999px",
        "borderRadiusCorners": {
          "topLeft": "9999px",
          "topRight": "9999px",
          "bottomRight": "9999px",
          "bottomLeft": "9999px"
        },
        "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#115E59",
        "borderRadius": "9999px",
        "borderRadiusCorners": {
          "topLeft": "9999px",
          "topRight": "9999px",
          "bottomRight": "9999px",
          "bottomLeft": "9999px"
        },
        "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px"
      }
    },
    "images": {
      "logo": "https://www.lever.co/wp-content/uploads/2023/02/lever-only-logo.png",
      "favicon": "https://www.lever.co/wp-content/uploads/2023/02/favicon-lever-48x48.png",
      "ogImage": "https://www.lever.co/wp-content/uploads/2021/03/HomeSlider_Source-Nurture_ab.jpg",
      "logoHref": "https://www.lever.co/",
      "logoAlt": "Lever"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lever'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Request a Demo",
        "reasoning": "Button #0 'Request a Demo' uses a vibrant brand color (#2A7A72) and has action-oriented text, making it the primary CTA."
      },
      "secondary": {
        "index": 1,
        "text": "Get a Demo",
        "reasoning": "Button #2 'Get a Demo' has a different background color (#FFFFFF) and serves as a secondary action with less prominence."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "recruiting teams and HR professionals"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lever'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lever/e246bee00f.webp",
      "alt": "Meet Arie Jongejan, Lever's Director of Mid-Market Sales | by Lever |  Inside.Lever",
      "source_url": "https://inside.lever.co/meet-arie-jongejan-levers-director-of-mid-market-sales-5783cfb2b68d",
      "image_url": "https://miro.medium.com/1*7jVWTYzAulD8AUDdoDawDQ.jpeg",
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      "alt": "Hiring Strategy Insights from Lever",
      "source_url": "https://www.lever.co/category/hiring-strategy/",
      "image_url": "https://www.lever.co/wp-content/uploads/2024/08/Lever-Blog-Header-Image-1024x761.png",
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      "alt": "Ideas United - Project Accountant (Financial Storyteller)",
      "source_url": "https://jobs.lever.co/ideasunited/06a83782-1880-48cd-b2fd-231ac6fa532d/apply?lever-origin=applied&lever-source%5B%5D=BuiltInNationwide",
      "image_url": "https://lever-client-logos.s3.amazonaws.com/50af32d8-8c87-4c9b-9d6b-9a6f54f87888-1541618725439.png",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lever/11aa9d4aa7.webp",
      "alt": "Talent Innovation Blog: Recruiting & Hiring Insights - Lever",
      "source_url": "https://www.lever.co/blog/",
      "image_url": "https://www.lever.co/wp-content/uploads/2025/06/How-Modern-Candidates-Use-AI-And-What-It-Means-for-TA-Pros-Blog-Featured-Image-1024x683.jpg",
      "width": 1024,
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      "query_suffix": "site:lever.co blog"
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lever/9e88f0baf2.webp",
      "alt": "What Bring Your Kids to Work Day Meant to Me, A Contract Employee | by  Sarah Wallace | Inside.Lever",
      "source_url": "https://inside.lever.co/what-bring-your-kids-to-work-day-meant-to-me-a-contract-employee-36d6135e855d",
      "image_url": "https://miro.medium.com/v2/resize:fit:8064/1*LGGPWOI-hO0vONXhCsjXXQ.jpeg",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lever/5ec90ab058.webp",
      "alt": "Talent Innovation Blog: Recruiting & Hiring Insights - Lever",
      "source_url": "https://www.lever.co/blog/",
      "image_url": "https://www.lever.co/wp-content/uploads/2026/04/GettyImages-2160480487-1024x683.jpg",
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      "query_suffix": "site:lever.co blog"
    }
  ],
  "font_resources": [
    {
      "family": "Work Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/Work+Sans"
    },
    {
      "family": "Onest",
      "google_fonts_url": "https://fonts.google.com/specimen/Onest"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Work+Sans&family=Onest&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/lever",
  "agent_instructions": "You are designing or implementing in Lever's brand identity.\n\n# Brand profile\n- Company: Lever\n- Source: https://www.lever.co/\n- Color scheme: light\n\n# Colors\n- primary: #134E4A\n- secondary: #C3FFD4\n- accent: #2A7A72\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #47A7A1\n\n# Typography\n- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans\n- heading: Onest — https://fonts.google.com/specimen/Onest\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Work+Sans&family=Onest&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#2A7A72, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px\n- buttonSecondary: background=#FFFFFF, textColor=#115E59, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: recruiting teams and HR professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/lever.json",
  "page_markdown": "# Lever Brand Identity\n\nA complete profile of **Lever**'s visual system — colors, typography, components, and personality — extracted from https://www.lever.co/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/lever\n- Machine-readable JSON: https://characterquilt.com/branding/lever.json\n- Per-page llms.txt: https://characterquilt.com/branding/lever/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #134E4A |\n| Accent | #2A7A72 |\n| Body Font | Work Sans |\n| Heading Font | Onest |\n\n## Color Palette\n\n- primary: #134E4A\n- secondary: #C3FFD4\n- accent: #2A7A72\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #47A7A1\n\n## Typography\n\n- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans\n- heading: Onest — https://fonts.google.com/specimen/Onest\n\n## Visual Assets\n\n- Logo: https://www.lever.co/wp-content/uploads/2023/02/lever-only-logo.png\n- Favicon: https://www.lever.co/wp-content/uploads/2023/02/favicon-lever-48x48.png\n- Social card (og:image): https://www.lever.co/wp-content/uploads/2021/03/HomeSlider_Source-Nurture_ab.jpg\n\n## UI Components\n\n- buttonPrimary: background=#2A7A72, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px\n- buttonSecondary: background=#FFFFFF, textColor=#115E59, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: recruiting teams and HR professionals\n\n## Lever Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Meet Arie Jongejan, Lever's Director of Mid-Market Sales | by Lever |  Inside.Lever**\n  - Image: https://miro.medium.com/1*7jVWTYzAulD8AUDdoDawDQ.jpeg\n  - Source: https://inside.lever.co/meet-arie-jongejan-levers-director-of-mid-market-sales-5783cfb2b68d\n- **Hiring Strategy Insights from Lever**\n  - Image: https://www.lever.co/wp-content/uploads/2024/08/Lever-Blog-Header-Image-1024x761.png\n  - Source: https://www.lever.co/category/hiring-strategy/\n- **Ideas United - Project Accountant (Financial Storyteller)**\n  - Image: https://lever-client-logos.s3.amazonaws.com/50af32d8-8c87-4c9b-9d6b-9a6f54f87888-1541618725439.png\n  - Source: https://jobs.lever.co/ideasunited/06a83782-1880-48cd-b2fd-231ac6fa532d/apply?lever-origin=applied&lever-source%5B%5D=BuiltInNationwide\n- **Talent Innovation Blog: Recruiting & Hiring Insights - Lever**\n  - Image: https://www.lever.co/wp-content/uploads/2025/06/How-Modern-Candidates-Use-AI-And-What-It-Means-for-TA-Pros-Blog-Featured-Image-1024x683.jpg\n  - Source: https://www.lever.co/blog/\n- **What Bring Your Kids to Work Day Meant to Me, A Contract Employee | by  Sarah Wallace | Inside.Lever**\n  - Image: https://miro.medium.com/v2/resize:fit:8064/1*LGGPWOI-hO0vONXhCsjXXQ.jpeg\n  - Source: https://inside.lever.co/what-bring-your-kids-to-work-day-meant-to-me-a-contract-employee-36d6135e855d\n- **Talent Innovation Blog: Recruiting & Hiring Insights - Lever**\n  - Image: https://www.lever.co/wp-content/uploads/2026/04/GettyImages-2160480487-1024x683.jpg\n  - Source: https://www.lever.co/blog/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Work Sans\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Onest\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#134E4A\",\n    \"secondary\": \"#C3FFD4\",\n    \"accent\": \"#2A7A72\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#47A7A1\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Work Sans\",\n      \"heading\": \"Onest\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Onest\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Work Sans\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Onest\",\n        \"system-ui\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"40px\",\n      \"body\": \"20px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"10px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#2A7A72\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#115E59\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.lever.co/wp-content/uploads/2023/02/lever-only-logo.png\",\n    \"favicon\": \"https://www.lever.co/wp-content/uploads/2023/02/favicon-lever-48x48.png\",\n    \"ogImage\": \"https://www.lever.co/wp-content/uploads/2021/03/HomeSlider_Source-Nurture_ab.jpg\",\n    \"logoHref\": \"https://www.lever.co/\",\n    \"logoAlt\": \"Lever\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lever'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Request a Demo\",\n      \"reasoning\": \"Button #0 'Request a Demo' uses a vibrant brand color (#2A7A72) and has action-oriented text, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Get a Demo\",\n      \"reasoning\": \"Button #2 'Get a Demo' has a different background color (#FFFFFF) and serves as a secondary action with less prominence.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"recruiting teams and HR professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lever'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}